2023年12月19日发(作者：虞冠宇)
9:54AM If you're seeing any trouble with comments, don't panic. It looks like Disqus might be
experiencing the Apple effect right now.
9:54AM 如果你们发现评论有任何困难的话，请别紧张。看上去 Disqus 正在被苹果的魅力所影响
9:56AM For those wondering -- no sign of Steve here, but Jony Ive is in the front row.
9:56AM 看上去 Steve 并不在场，但是 Jony Ive 正在前排。
9:58AM Did we mention that they're playing a lot of Beatles right now?
9:58AM 我们有提到他们放了很多披头士的歌吗？
9:58AM As you can by the photo, the chair / table setup just like when Steve showed off
the first iPad.
9:58AM 就像你在照片中看到的，台上有一台桌子和椅子...就像乔布斯展示iPad时那样
9:59AM "Ladies and gentlemen, our presentation will begin shortly. Please switch devices to
silent mode."
9:59AM “女士们先生们，我们的发布会马上就要开始了。请把您的设备置于静音模式。
10:02AM The lights are we're about to begin!
10:02AM 灯光渐渐隐去……我们就要开始了！
10:02AM Whoa! Steve is out!
10:02AM 哇！史蒂夫?乔布斯出场了！
10:03AM Standing ovation for Steve Jobs. People are flipping out. He looks good!
10:03AM 大家都站了起来热烈欢迎着史蒂夫?乔布斯。大家异常激动。他看起来状态棒极了
10:03AM "We've been working on this product for awhile, and I didn't want to miss it."
10:03AM “我们已经努力改善这个产品有一段时间了，我不想错过它。”
10:03AM "We've got something great to announce today, but first some updates. First iBooks."
10:03AM “今天我们将发布一些很棒的东西，不过还是说说更新吧。首先是iBooks。”
10:04AM "We have over 2500 publishers in the iBookstore."
10:04AM “用户们已经在一年内下载了超过10亿本书。今天，我们宣布兰登书屋将带来超过1.7万本新书。”
10:04AM "Users have downloaded over 100m books in less than a year. Today we're announcing
that Random House is bringing over 17k books."
10:04AM “iBooksStore现在已经拥有超过2500个出版商了。
10:05AM "That's iBooks. As you know, that's one of our three stores. They all use the same Apple
ID to access them. Recently, we just crossed 200m accounts."
10:05AM "这是 iBooks.就像你知道的那样, 这是我们第三个在线商店.你都可以通过同样的Apple帐号来登录他们.最近，我们有超过了 2亿个帐号 .
10:05AM "Now Amazon doesn't publish their numbers, but it's likely this is the most accounts
with credit cards anywhere on the internet."
10:05AM "现在Amazon不再公布他们的数字, 但这似乎是互联网上拥有信用卡账户最多的地方."
10:05AM " let's look at the App Store. We recently paid out over $2b to devs
in total. Devs have earned over $2b from selling their apps on the App Store."
10:05AM "另一个里程碑... 然我们来看看 App Store. 我们最近一共支付了20亿美元给开发者。开发者通过在App Store销售应用程序赚了20亿美元。
10:06AM "A lot of people have tried to copy this."
10:06AM "有很多人想来复制这一切."
10:06AM "Lastly -- we recently shipped our 100 millionth iPhone."
10:06AM "最后 -- 我们最近卖出了第一亿部 iPhone."
10:07AM "Today we're here to talk about Apple's third post-PC blockbuster product. That's how
we think about these things. We started with the iPod, then we added the iPhone, and then the
iPad. Every one has been a blockbuster."
10:07AM "今天，我们在这里谈谈 Apple的第三个优秀的"后PC" 产品. 我们是这么想的.我们通过 iPod开始, 然后我们增加了iPhone,然后是iPad. 每一个产品都是一鸣惊人的！
10:07AM "We're in a position where most of our revenue comes from these products."
10:07AM "现在我们的大部分利润都来源于这些产品."
10:08AM "When we said the iPad was magical, people laughed at us. But it's turned out to be
magical. And people questioned whether it was an 'unbelievable' price -- well ask our
competitors."
10:08AM "当我说iPad是魔术性的产品，很多人嘲笑我们，现在大家都相信了，它确实是Magical。然后人们开始关心它能否有一个很好的价格～这个问题同样丢给我们的竞争对手"
10:08AM "We sold that's more than every tablet PC ever sold."
10:08AM "我们已经卖了1500万台iPad，比任何其他的平板电脑都要多"
10:09AM "Many have said this is the most successful consumer product ever launched. Over 90%
our competitors were flummoxed."
10:09AM "很多人说这是有史以来最棒的产品. 超过90%的市场份额.. 我们的竞争者很困惑"
10:09AM "Samsung put one out last year. They said 'our sell-in was quite aggressive, 2m, but our
sell out was quite small'." Zing!
10:09AM "三星全年也出了一款. 他们说他们的气势很状, 200万台, 但是我们的卖的不多'."
Zing!
10:09AM Steve is showing off some of the iPad app selection.
10:09AM 史蒂夫在展示一些精选的iPad app
10:10AM "Fantastic games, a lot of apps for business and vertical markets. The things people are
doing here are amazing."
10:10AM “神奇的游戏。有很多商业和垂直市场方面的软件。人们在这些方面做了惊人的贡献”
10:10AM "They're taking advantage of this incredible, magical UI."
10:10AM “他们得利于令人难以置信的，神奇的用户界面”
10:10AM "There's never been anything like this 65,000 apps specifically for the
iPad."
10:10AM “在摄影方面没有任何设备可以比与之相比，65000个iPad专用的软件”
10:10AM Ouch -- 100 apps.
10:10AM 哦。。蜂巢的图表。。100个App。。
10:11AM "One of the things that's helped us roll this out so fast is our retail stores. They were
built for moments like this. We have hundreds of Apple stores now. Without them, we wouldn't
have been successful."
10:11AM “帮助我们实现这些的事情之一就是我们的直营商店。它们目前是这样的。我们已经有了数百个Apple Store了。没有它们，我们无法如此成功。”
10:11AM "We made a video about 2010, the year of " Video time!
10:11AM “我们做了个有关2010年的视频，iPad之年。。”视频时间！
10: screen Video. Oh there we go.
10:11AM 嗯。。屏幕上只写着。。Video。。哦，开始了
10:12AM Phil Schiller: No one predicted this would be as successful as it's been.
10:12AM Phil Schiller: 没人能预料到iPad能像现在这样成功。
10:13AM Gist of the video -- the iPad is magical. Sales were through the roof. Stuff is amazing.
10:13AM 视频要点——iPad是神奇的设备。销量直线上升。功能令人惊叹。
10:13AM Phil: Some people call this a post-PC device
10:13AM Phil：人们称iPad为“后PC设备”
10:13AM Yes, Apple.
10:13AM 是的，没错。
10:14AM using the iPad, seeing huge gains.
10:14AM 芝加哥学校正在使用iPad，获益很大。
10:15AM Doctors are using and spending more time with patients. Also, the iPad has
been performing brain surgery.
10：15AM 医生正在使用iPad……与病人交流的时间更多了。另外，iPad还能辅助脑外科手术
10:16AM iPads are being used to work with Autistic children. This is pretty cool. "We're not
curing Autism, but it's helping."
10:16AM iPad被用于帮助有自闭症的孩子们。这真的是很酷。“我们不是在治疗自闭症，但我们在提供帮助。”
10:17AM Man this is actually
10:17AM 这还真是很感人……
10:17AM Damn you Apple for making everyone here cry about the iPad.
10:17AM 苹果个滚蛋，你让在场的人都为iPad感动的哭了
10:17AM Phil: This is just the beginning.
10:17AM Phil：这只是个开始而已。
10:17AM Steve is back.
10:17AM 乔布斯回来了。
10:18AM "We've gotten off to an exceptional first year. We'd like to build on that. What about
2011? Everyone's got a tablet. Will 2011 be the year of the copycat? If we did nothing, maybe a
probably not."
10:18AM “这第一年我们做的非常出色。我们也愿意继续保持这样。那2011年如何呢？大家都有平板电脑了。2011年会是山寨横行的一年吗？如果我们什么也不做，有一点可能会……但那不大可能。”
10:18AM "But we haven't been resting on our laurels. Today we're going to introduce iPad 2."
10:18AM “我们并没有因为领先而不思进取。今天我们将发布iPad 2。”
10:19AM "What is iPad 2. What have we learned? It is an all new design. It's a completely new
design. And it's dramatically faster. We have a new chip we call A5."
10:19AM “什么是iPad 2。我们了解到了什么？它拥有全新的设计。完全不一样的设计。而且它的速度将会快的惊人。因为我们有新的A5芯片。”
10:19AM Boom. Dual core CPU.
10:19AM 嘭！双核CPU。
10:19AM "We go all out on the graphics performance. Up to 9 times faster. Same low power as
A4. This will be the first dual core tablet to ship in volume."
10:19AM “我们全力以赴得提升了图形处理能力。提升了9倍之多。而且和A4的耗电量持平。这将是第一个开始出售的双核平板电脑。”
10:19AM "The first iPad was so a lot faster."
10:19AM "第一，iPad速度有了一些的提升."
10:20AM "Second, we've built in some cameras for video. We've got a rear and front facing.
More on that in a few minutes."
10:20AM "第二，我们为了视频功能内置了一些摄像头. 正面和背面都有一个.接下来几分钟你们会看到."
10:20AM 'We've also built in the gyroscope we have in the iPhone and iPod touch."
10:20AM '我们同样内置了iPhone和Touch中已经有的陀螺仪."
10:20AM "Having built in all this stuff, one of the striking things about the iPad 2 is that's
dramatically thinner. 33% thinner."
10:20AM "将这些结合在一起, 难以置信的是iPad2 更加薄了. 薄了33% ."
10:21AM 13.4mm to 8.8mm
10:21AM 13.4mm 减少到 8.8mm
10:21AM "The new iPad 2 is thinner than your iPhone 4."
10:21AM "新iPad 2 比你的iPhone 4 还要薄"
10:21AM "When you get your hands on one, it feels totally different."
10:21AM "当你亲手拿在手中，感觉将会完全不一样."
10:21AM "Nothing approaches this."
10:21AM "全新的设计，这就是它的样子."
10:22AM "It's and it comes in two colors. And we're shipping white from day one!"
10:22AM "它真的是很薄... 并且推出两种颜色. 白色同时出售！"
10:22AM Big cheers for that.
10:22AM "In addition to having both colors, we have models that work with both AT&T and
Verizon."
10:22AM "除了有2中颜色, 我们还有兼容AT&T和Verizon的3G版本."
10:23AM "Now here we are adding stuff into the iPad. Cameras, faster CPUs, gyroscope and all
this stuff. We've made it way thinner. Something's gotta give. You would think we'd have to give
up battery life. But we found the same battery life as the original iPad."
10:23AM "现在我们在iPad里加了新东西. 相机, 更快的CPUs, 螺旋仪 还有这些. 我们让它变得更薄. 有人可能会牺牲掉电池寿命，不过我们找到了一种解决方案"
10:23AM "Over a month of standby."
10:23AM "超过一个月的待机时间."
10:23AM "This has been tried iPads get 10 hours of battery life."
10:23AM "我们反复的测试... iPad有10个小时的使用时间."
10:24AM "In addition to preserving the battery life, we've also preserved the price. The same
exact prices."
10:24AM "它不仅有相同的使用时间，还有维持同样的价格，完全一样的价格"
10:24AM "Now some folks are out there saying they're only a little bit more expensive than us.
When you look at this matrix, five of these six are less than $799." Burn Moto.
10:24AM "有人说，这比我们的产品贵那么一点.可是你看这个矩形的价格表, 6款中有5款价格在 $799以下."
10:25AM "When you add this together with over 65, we think 2011 is going to be the
year of iPad 2." Big cheers from the crowd.
10:25AM "当你把这些和超过 65,000个软件加在一起... 我们认为2011年将是iPad 2年" 欢呼声
10:25AM "Just a so when are we going to ship it? April, May, June? No.
March 11th."
10:25AM "漂亮的产品... 那我们什么时候发售呢? 四月, 五月, 还是六月? 不. 三月11号."
10:25AM "26 countries or more on March 25th. And that is iPad 2."
10:25AM "到3月25，会在另外26个国家发售."
10:26AM "Some other new features. HDMI out. We have a cable that does just that."
10:26AM "还有一些新功能. HDMI 输出. 我们有了一个新的转机器来实现它."
10:26AM "Mirrored video output."
10:26AM “对称视频输出”
10:26AM Provides output up to 1080p. Works with all apps.
10:26AM 提供1080p高清输出，所有软件都适用
10:27AM You can charge while using.
10:27AM 你可以一边充电一边使用
10:27AM "Here's what it looks like."
10:27AM “它就长这样”
10:27AM $39
10:27AM 39美金
10:27AM "Something that's going to be even more popular, we call Smart Covers."
10:27AM “还有一些更流行的东西，我们称之为 Smart Cover”
10:28AM "We did a case for the original iPad. It worked pretty well, but we went to all the
trouble to make this beautiful design, but then covered it up with the case. We thought we could
do better than this with the iPad 2."
10:28AM “我们为一代iPad设计了一个保护套，它的使用体验非常好。我们想方设法去设计iPad优美的外型，但我们把它用保护套罩住了。我想iPad 2上我们在这方面可以做的更好。
10:28AM "We designed the case right along side the product. It's not a case -- it's a cover."
10:28AM “我们设计了一个紧贴设备侧边的保护套。实际上它并不是保护套，而是一个保护盖。”
10:28AM It's a flap that covers the front of the device. Interesting.
10:28AM 他是一个可折叠的保护盖可以保护设备的正面。有意思。
10:29AM "It automatically wakes the iPad when you open it, and puts it to sleep when it closes it.
Now how is this held on? Do we have screws? No -- we use magnets."
10:29AM “当你打开的时候，它会自动唤醒iPad，当你合上的时候，也会自动让iPad休眠。那我们怎么安装它呢？螺丝？不，磁铁。
10:29AM "They grasp it, and auto-align it. I'll show you a little video. It's so cool. You can remove
it in a second. It adds minimal weight and thickness. It's got a microfiber cloth that cleans the
screen."
10：29AM “套上去了，并且自动对齐了。我要给你展示一个小视频。真是太酷了。您可以在一秒钟内拆下它。这增加了最小的重量和厚度。它有一个擦拭屏幕的超细纤维布。”
10:30AM "It's really easy to remove or change the cover."
10：30AM “这真的很容易拆掉或者跟换。”
10:30AM "They come in polyurethane or leather. Here's a video."
10：30AM “有聚氨酯和皮革两种材料的套子，这是视频。”
10:30AM This is cute.
10：30AM 这真可爱。
10:31AM Hard to describe, but let's say there was a lot of snapping this cover onto iPads.
10：31AM 很难描述，但是我们可以这样说，有很多把这个外套装上iPad的。
10:31AM "That kind of reminds me of a Pixar short."
10：31AM “那让我想起了一条pixar工作室的短片。”
10:31AM Steve is pretty stoked about this cover. "There are magnets in the hinge and the cover.
And what would these cases be if they didn't come in colors. 5 poly, 5 leather."
10：31AM Steve感觉这个套子很棒。 “有磁铁在套子和铰链上。如果没有这些颜色上市，这些壳子将会怎么样呢。5个聚氨酯的，5个皮革的。”
10:32AM Poly cases are $39, leather $69
10：32AM 聚氨酯的壳子39美元，皮革的69美元
10:32AM "So those are the two accessories. Now let's go back into the iPad 2, because we have a
new release of iOS -- iOS 4.3."
10: 32AM “所以有两个配件。现在让我们回到ipad2，因为我们将有新的ios发布--ios 4.3.”
10:32AM Scott Forstall is out.
10：32AM Scott Forstall已经出来了。
10:33AM "Along with the iPad 2, we're releasing the next release of iOS 4.3. It starts with
significantly increased Safari performance. We took the Nitro JavaScript engine. Next, iTunes
home sharing. It lets you get at all of your content directly over WiFi. Next, AirPlay
improvements."
10：33AM “伴随iPad 2，我们发布下一个版本的IOS，ios 4.3。这个固件的Safari的性能将
有显着提高。我们使用了Nitro JavaScript引擎。接下来，iTunes的家庭共享。它让您通过wifi直接获得您所有的内容。之后是，airplay的改进。”
10:35AM "When you tap on the AirPlay icon, it looks around and finds your Apple TV. It's that
easy. We're making it even better in iOS 4.3. If you're sharing photos, you can use all of the built
in slide show options. And now in 4.3, apps from the Store and even websites can do video or
audio."
10：35AM “当你敲击airplay图标，寻找并且发现你的Apple TV。在ios4.3上我们把它做得更好了。如果你要共享的照片，你可以使用内置的所有幻灯片放映选项。现在在4.3上，来自商店的应用程序和网站也可以播放视频或音频了。
10:35AM "Next, this is something we heard from customers. Some customers have said they
want to use the switch on the device to quickly mute the device, others have asked for a switch
to change the orientation lock." Ooh, backpedal!
10:35AM “接下来是顾客向我们反映的问题。有些顾客说他们想要一个快速静音切换键，但其他顾客又想要一个屏幕方向切换键。”噢，左右为难。
10:36AM You can now select which mode it's in.
10:36AM 现在你可以从这两种模式中选择一个。
10:36AM 4.3 will add personal hotspot for the iPhone 4.
10:36AM 4.3将对iPhone 4添加个人热点功能。
10:36AM "Next, the iPad 2 comes with these new cameras. And we've built in some new
software -- starting with Photo Booth. Let me give you a demo."
10:36AM “接下来，iPad 2具备两个摄像头。并且我们也内置了一些新的软件——先说Photo
Booth吧。请看演示。”
10:37AM "Here I have an iPad 2 which is mirrored up there. Let me launch Photo Booth. The iPad
2 is so powerful that we're looking at 9 live video streams at once." Real time effect demos, like
on a desktop. Scott is cycling though them to great hilarity.
10:37AM “我手上拿着的这台iPad 2已经被接到大屏幕了。现在我打开Photo Booth。iPad
2的性能非常强大，我们能同时观看9个播放的视频。”实时效果的演示，跟在台式电脑的效果一样。斯科特每种效果都试过。
10:38AM You can manipulate effects by touching. Pretty nifty.
10:38AM 你可以直接触摸实现效果，很灵敏地。
10:38AM "That's Photo Booth." Hmm.
10:38AM “这就是Photo Booth
10:39AM "Next is FaceTime. It's the best and easiest way to video conference. We're bringing it
to the iPad. You can FaceTime between two iPads, between an iPad and an iPhone, or between
an iPad and a Mac." Demo time for this.
10:39AM “下面就是FaceTime。这是目前最佳的操作最简单的视频会议功能。我们将这一功能带到iPad。两台iPad间、iPad和iPhone间，或者iPad与Mac间都能互相使用FaceTime聊天。”演示时间。
10: a FaceTime call is happening.
10:39AM Facetime视频通话中
10:40AM Demo'ing the flip feature to get to the back camera. "If Michael had children or
something, this might be interesting to look at." Ha!
10:40AM 正在翻转到后置摄像头。“如果迈克尔有孩子或什么，那就有趣了。”哈！
10:40AM "From day one, you can FaceTime from your iPad 2 to all the iPhone 4 customers out
there."
10:40AM “从购买即日起，你就能用iPad 2与所有iPhone 4的朋友FaceTime。”
10:41AM "So these are just a few features in iOS 4.3, and this will be out "
10:41AM “这还只是iOS 4.3的几个功能而已，将于3月11日推出。
10:42AM Steve is out. "In addition to these two apps being built into iOS 4.3, we have two other
new apps. And we like doing apps. It can set the bar. It sets the bar high for developers."
10:42AM 老乔再次出场。“除了内置了这两个软件外，我们还有其他的新软件。我们喜欢做软件。这能设置一个标准，为开发者设置一个高标准。”
10:42AM "The first one is iMovie for iPad."
10:42AM “第一个是iPad版的iMovie”
10:42AM "We have a long history of video editing, and iMovie for iPad is in that vein." Precision
editor, multitrack audio,
10:42AM “我们做视频编辑软件的历史已经很长，iPad版的iMovie将传承这一历史。精密的编辑器、多轨音频、新的主题……
10:42AM Randy Ubillos is out to demo iMovie for the iPad.
10:42AM Randy Ubillos出场演示为iPad设计的iMovie。
10:43AM "Today we've got a new version that takes advantage of the iPad 2 and its extra
horsepower. I'd like to show it to you."
10:43AM “今天我们带来了一个专为iPad 2设计的新版本，它很好的利用了新的特性。让我来展示给大家看看。”
10:43AM Ha, homescreen looks like an old theatre.
10:43AM 哈，主界面看起来像个老式电影院。
10:43AM "This looks really great on the Retina Display of the iPhone and iPod touch too."
10:43AM “这在iPhone和iPod Touch的视网膜屏上看起来也很不错。”
10:44AM Randy is doing some iMovie editing.
10:44AM Randy正在示范iMoivie的编辑。
10:45AM Editing does look pretty handy on that bigger screen. "We've also done a lot of work in
the audio area."
10:45AM 在大屏幕上做编辑看起来的确很方便。“我们在音频部分也做了很多工作。”
10:46AM Over 50 sound effects come with iMovie. I hope they have the Wilhelm Scream.
10:46AM iMovie将带有超过50种声音效果。我希望有Wilhelm Scream。
10:48AM Music automatically switches with themes..
10:48AM 音乐会自动跟着主题变化……
10:48AM They've got a new "neon" theme -- think Miami Vice.
10:48AM 他们获得了一个新的"neon" 主题 -- 想想迈阿密风云
10:48AM New YouTube, Facebook, Vimeo and more.
10:48AM 新的分享选项.. YouTube, Facebook, Vimeo 以及更多.
10:49AM "And that is the new version of iMovie on the iPad 2."
10:49AM "这是iPad2上新版的iMovie."
10:49AM Steve is back. "It's awesome. 1. it blows my mind, this stuff."
10:49AM Steve 回来了. "这太酷了. 1. 它太震撼人心了
10:50AM "Precision editing, sending HD video around with one tap. A lot of great features in an
app we're going to price at just $4.99. Available on March 11th."
10:50AM "精准的编辑, 一键发送高清视频.更多强大的功能只需4.99美元。将会在3月11日提供"
10:50AM " GarageBand for iPad."
10:50AM "下面... GarageBand for iPad."
10:50AM "Touch instruments, you can plug in a guitar if you want, but it's got touch instruments.
Guitar amps and effects, 8 track recording and mixing, 250+ "
10:50AM "触摸乐器, 如果你想要的话你可以去一个吉他, 但它还有.吉他放大器和效果器，8轨的录音和混音，以及250+的循环..."
10:51AM Xander Soren is coming out to demo.
10:51AM Xander Soren 出来做演示.
10:52AM "The first thing you see is an instrument browser. They turn the iPad into a musical
instrument that you can play where ever you go. Here's a and it's not just a grand
piano. Clavinet, some let's stick with piano."
10:52AM "你看到的第一个东西是乐器浏览器. 他把iPad变成了一个你可以随处演奏的乐器
这是钢琴.. 但这不仅仅是钢琴.还有 Clavinet和一些出色的合成器... 让我们回到钢琴"
10:53AM There's a toggle for the sustain pedal. "Another thing about a piano is that you can play
the sound is different when you tap softly or with force. How do we do that?
With the accelerometer."
10:53AM 这里有一个可以切换的延音踏板. "另一件关于钢琴的事是你可以控制力度...当你轻轻按下和用力按下，声音是不一样的. 我们是怎么做到的呢？ 通过加速度."
10:53AM "Now we're only seeing some of the keys because this is only a window into a much
larger piano." You can toggle octaves.
10:53AM "现在我们只可以看到一些键，因为这是整个钢琴的一个小窗口." 你可以切换八度.
10:54AM "Some great sounds here. Let's bring up the classic rock organ. The look changes to
match a real B3 organ." Ooh, sounds good too! and speaker rotation. Sounds
very good.
10:54AM "听上去不错. 让我们拿出一些经典的摇滚风琴. 这个看上去像一个真的B3风琴."
哦！ 听上去同样出色！ 还有拉杆和扬声器，听起来非常棒！
10:55AM "Let's bring up 50' here's something you can do on the iPad that you can't on a
real keyboard." Wow, you can slide your note up along the keys, but also tweak vibrato as you
slide your finger along individual keys.
10:55AM "带来50年代的科幻... 这些事情你不可能在一个真正的键盘上做到，但是你却可以在iPad上做到." Wow,你可以把你注意力放在这些键上了, 但也可以通过滑动特殊键来调整颤音
10:55AM Demo'ing drums now. Ha! It looks like a drum kit from the dummer's view.
10:55AM 现在在演示 鼓. 哈! 看上去很像dummer's view里的那个鼓.
10:56AM If you hit the rim of the snare you get rim sounds, you can move from bell outward on
the cymbals and the sounds change accordingly.
10:56AM 如果你可以击打鼓的边缘，也可以从上向外钹。会有相应的声音变化.
10:56AM "Another great feature of these drums is that your kids can with
headphones on."
10:56AM "另一个功能让你的孩子也能玩这些鼓... 戴上耳机."
10:57AM "We've got great guitar amps but you know there are a lot of people who
don't play guitar. So we created Smart Instruments. Here you see an acoustic guitar, but one that
anyone "
10:57AM "我们还有很棒的吉他音效... 但是你知道很多人不玩吉他. 我们创建了一个智能乐器. 你能看到一个声学吉他, 每个人都会玩..."
10:58AM This is weird. Compatible chords are selected, and you can strum down each line to
"play" the guitar.
10:58AM 真奇怪。和弦都被选中了，你可以一起弹奏了。
10:58AM Goodbye need for talent!
10:58AM 我们不再需要什么天赋!
10:58AM Oh, it will strum for you as well.
10:58AM Oh, 你也可以演奏.
10:59AM "They make it so you can't play a bad note." Described as really more
like a taxi cab.
10:59AM "它帮你处理好了一切，所以你想弹不好都难." 说的好像助轮一样...或者说更像一样出租车.
10:59AM "Once you've laid down one recording, that's the first step to writing a song. That's
where the track view comes in."
10:59AM “当你完成了一个录音，第一件事就是写歌。这就是音轨视图的用途。”
11:00AM "This can record up to 8 tracks. Let's put that in perspective -- back when the Beatles
did Sgt. Peppers, you could only do four tracks, and the machine was the size of a washing
machine."
11:00AM “它可以录制8条音轨。让我们来看看──回到Beatles写Sgt. Peppers的时候，你只能有4条音轨，而那个机器大的跟洗衣机一般。”
11:01AM The editing of multiple tracks looks really intuitive.
11:01AM “多轨编辑看上去非常直观”
11:02AM This will be a dream come true for a lot of bands looking to do fast and cheap demos.
11:02AM 这将实现许多乐队的快速并便宜的演示的梦想。
11:02AM "We can't wait to hear all the creative things people will do when they get this in their
hands."
11:02AM “我们迫不及待的希望听到所有有创意的人们可以用这个设备去完成他们的工作。”
11:03AM Steve is out. "I'm blown away with this stuff. You know, playing your own instruments.
Or using the Smart Instruments. Anyone can make music now."
11:03AM Steve出来了。“对这个产品我深感震惊。你知道，无论是用你自己的乐器，还是用这个智能乐器，现在任何人都可以创作音乐了。”
11:03AM "So, GarageBand for iPad. This is no toy. You can use this for real work. I cannot tell you
how many hours teenagers are going to spend making music with this." Wow, $4.99. That's kind
of insane.
11:03AM “所以，iPad版GarageBand并不是一个玩具。你可以用它来真正的工作。我无法告诉你年轻人将在这个软件上花费多长时间来制作音乐。”哇，4.99美元，疯了！
11:04AM "So iPad 2 -- amazing product. Faster, lighter, thinner. Cameras and gyro. iOS 4.3 and
FaceTime. iMovie and GaragrBand. 3G on AT&T and Verizon. Same battery life. Same prices. Black
and white. Smart Covers."
11:04AM “所以 iPad 2 是一款神奇的产品。更快，更轻，更薄。摄像头和陀螺仪，iOS 4.3和FaceTime。iMove 和GarageBand，AT&T 和 Verizon版的3G都有。同样的续航时间。同样的价格。黑色或者白色。Smart Cover”
11:04AM "We think 2011 is clearly the year of " Big cheers for that.
11:04AM “我们认为2011年绝对是iPad2之年。”惊呼四起
11:05AM "Now we made a video that I'd love to show you."
11:05AM “我们为此制作了一个视频，我现在想向你们展示。”
11:05AM Video time.
11:05AM 视频时间
11:05AM Florence and the Machine -- Dog Days Are Over provides the soundtrack here. Perfectly
matches Jony Ive's silky smooth lauding of this product.
11:05AM Florence and the Machine -- Dog Days Are Over在这里提供了配乐。完美地搭配了Jony Ive的丝般光滑的对该产品的称赞
11:06AM Okay Apple, you've convinced us to buy an iPad 2. Many iPad 2s.
11:06AM 好了apple，你确信我们会去买iPad2的。很多的iPad 2。
11:08AM Scott Forstall and Michael Tchao also making some quality appearances in this video.
11:08AM Scott Forstall and Michael Tchao同样也在这个视频里做了一些高质量的露面。
11:10AM "This really is a giant leap forward."
11:10AM “这确实是一个巨大的飞跃。
11:11AM "This will define the category for years to come."
11:11AM “这将会定义之后几年的分类。“
11:11AM Steve is back!
11:11AM Steve又回来了！
11:11AM Looks like we're
11:11AM 看起来好像结束了...
11:12AM "This is worth repeating. It's in Apple's DNA that technology is not enough. It's tech
married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC
products. Our competitors are looking at this like it's the next PC market. That is not the right
approach to this. These are pos-PC devices that need to be easier to use than a PC, more
intuitive."
11:12AM “值得反复强调的是，在苹果的DNA中，技术是远远不够的。必须是技术结合人文艺术和人性化。这一点在“后PC设备”表现得尤为真实。我们的竞争者将它归为未来的PC市场，这种划分的方法并不正确。这是后PC设备，应该要比PC的操作更简单，界面更直观。
11:13AM "The hardware and software need to intertwine more than they do on a PC. We think
we're on the right path with this."
11:13AM “硬件和软件必须比PC结合得更紧密。我们认为我们的思路非常正确。”
11:13AM "I'd like the teams that worked on this to stand up -- give them a round of applause.
And as always, I'd like to thank everyone's families. They support us and let us do what we need
to do. They make it possible for us to work our tails off."
11:13AM “下面有请iPad 2的开发团队起立。请大家给他们热烈的掌声。一如既往地，我想感谢各位的家人。是他们支持着我们，让我们投入到我们需要做的事情。是他们让我们能够辛勤工作。”
2023年12月19日发(作者：虞冠宇)
9:54AM If you're seeing any trouble with comments, don't panic. It looks like Disqus might be
experiencing the Apple effect right now.
9:54AM 如果你们发现评论有任何困难的话，请别紧张。看上去 Disqus 正在被苹果的魅力所影响
9:56AM For those wondering -- no sign of Steve here, but Jony Ive is in the front row.
9:56AM 看上去 Steve 并不在场，但是 Jony Ive 正在前排。
9:58AM Did we mention that they're playing a lot of Beatles right now?
9:58AM 我们有提到他们放了很多披头士的歌吗？
9:58AM As you can by the photo, the chair / table setup just like when Steve showed off
the first iPad.
9:58AM 就像你在照片中看到的，台上有一台桌子和椅子...就像乔布斯展示iPad时那样
9:59AM "Ladies and gentlemen, our presentation will begin shortly. Please switch devices to
silent mode."
9:59AM “女士们先生们，我们的发布会马上就要开始了。请把您的设备置于静音模式。
10:02AM The lights are we're about to begin!
10:02AM 灯光渐渐隐去……我们就要开始了！
10:02AM Whoa! Steve is out!
10:02AM 哇！史蒂夫?乔布斯出场了！
10:03AM Standing ovation for Steve Jobs. People are flipping out. He looks good!
10:03AM 大家都站了起来热烈欢迎着史蒂夫?乔布斯。大家异常激动。他看起来状态棒极了
10:03AM "We've been working on this product for awhile, and I didn't want to miss it."
10:03AM “我们已经努力改善这个产品有一段时间了，我不想错过它。”
10:03AM "We've got something great to announce today, but first some updates. First iBooks."
10:03AM “今天我们将发布一些很棒的东西，不过还是说说更新吧。首先是iBooks。”
10:04AM "We have over 2500 publishers in the iBookstore."
10:04AM “用户们已经在一年内下载了超过10亿本书。今天，我们宣布兰登书屋将带来超过1.7万本新书。”
10:04AM "Users have downloaded over 100m books in less than a year. Today we're announcing
that Random House is bringing over 17k books."
10:04AM “iBooksStore现在已经拥有超过2500个出版商了。
10:05AM "That's iBooks. As you know, that's one of our three stores. They all use the same Apple
ID to access them. Recently, we just crossed 200m accounts."
10:05AM "这是 iBooks.就像你知道的那样, 这是我们第三个在线商店.你都可以通过同样的Apple帐号来登录他们.最近，我们有超过了 2亿个帐号 .
10:05AM "Now Amazon doesn't publish their numbers, but it's likely this is the most accounts
with credit cards anywhere on the internet."
10:05AM "现在Amazon不再公布他们的数字, 但这似乎是互联网上拥有信用卡账户最多的地方."
10:05AM " let's look at the App Store. We recently paid out over $2b to devs
in total. Devs have earned over $2b from selling their apps on the App Store."
10:05AM "另一个里程碑... 然我们来看看 App Store. 我们最近一共支付了20亿美元给开发者。开发者通过在App Store销售应用程序赚了20亿美元。
10:06AM "A lot of people have tried to copy this."
10:06AM "有很多人想来复制这一切."
10:06AM "Lastly -- we recently shipped our 100 millionth iPhone."
10:06AM "最后 -- 我们最近卖出了第一亿部 iPhone."
10:07AM "Today we're here to talk about Apple's third post-PC blockbuster product. That's how
we think about these things. We started with the iPod, then we added the iPhone, and then the
iPad. Every one has been a blockbuster."
10:07AM "今天，我们在这里谈谈 Apple的第三个优秀的"后PC" 产品. 我们是这么想的.我们通过 iPod开始, 然后我们增加了iPhone,然后是iPad. 每一个产品都是一鸣惊人的！
10:07AM "We're in a position where most of our revenue comes from these products."
10:07AM "现在我们的大部分利润都来源于这些产品."
10:08AM "When we said the iPad was magical, people laughed at us. But it's turned out to be
magical. And people questioned whether it was an 'unbelievable' price -- well ask our
competitors."
10:08AM "当我说iPad是魔术性的产品，很多人嘲笑我们，现在大家都相信了，它确实是Magical。然后人们开始关心它能否有一个很好的价格～这个问题同样丢给我们的竞争对手"
10:08AM "We sold that's more than every tablet PC ever sold."
10:08AM "我们已经卖了1500万台iPad，比任何其他的平板电脑都要多"
10:09AM "Many have said this is the most successful consumer product ever launched. Over 90%
our competitors were flummoxed."
10:09AM "很多人说这是有史以来最棒的产品. 超过90%的市场份额.. 我们的竞争者很困惑"
10:09AM "Samsung put one out last year. They said 'our sell-in was quite aggressive, 2m, but our
sell out was quite small'." Zing!
10:09AM "三星全年也出了一款. 他们说他们的气势很状, 200万台, 但是我们的卖的不多'."
Zing!
10:09AM Steve is showing off some of the iPad app selection.
10:09AM 史蒂夫在展示一些精选的iPad app
10:10AM "Fantastic games, a lot of apps for business and vertical markets. The things people are
doing here are amazing."
10:10AM “神奇的游戏。有很多商业和垂直市场方面的软件。人们在这些方面做了惊人的贡献”
10:10AM "They're taking advantage of this incredible, magical UI."
10:10AM “他们得利于令人难以置信的，神奇的用户界面”
10:10AM "There's never been anything like this 65,000 apps specifically for the
iPad."
10:10AM “在摄影方面没有任何设备可以比与之相比，65000个iPad专用的软件”
10:10AM Ouch -- 100 apps.
10:10AM 哦。。蜂巢的图表。。100个App。。
10:11AM "One of the things that's helped us roll this out so fast is our retail stores. They were
built for moments like this. We have hundreds of Apple stores now. Without them, we wouldn't
have been successful."
10:11AM “帮助我们实现这些的事情之一就是我们的直营商店。它们目前是这样的。我们已经有了数百个Apple Store了。没有它们，我们无法如此成功。”
10:11AM "We made a video about 2010, the year of " Video time!
10:11AM “我们做了个有关2010年的视频，iPad之年。。”视频时间！
10: screen Video. Oh there we go.
10:11AM 嗯。。屏幕上只写着。。Video。。哦，开始了
10:12AM Phil Schiller: No one predicted this would be as successful as it's been.
10:12AM Phil Schiller: 没人能预料到iPad能像现在这样成功。
10:13AM Gist of the video -- the iPad is magical. Sales were through the roof. Stuff is amazing.
10:13AM 视频要点——iPad是神奇的设备。销量直线上升。功能令人惊叹。
10:13AM Phil: Some people call this a post-PC device
10:13AM Phil：人们称iPad为“后PC设备”
10:13AM Yes, Apple.
10:13AM 是的，没错。
10:14AM using the iPad, seeing huge gains.
10:14AM 芝加哥学校正在使用iPad，获益很大。
10:15AM Doctors are using and spending more time with patients. Also, the iPad has
been performing brain surgery.
10：15AM 医生正在使用iPad……与病人交流的时间更多了。另外，iPad还能辅助脑外科手术
10:16AM iPads are being used to work with Autistic children. This is pretty cool. "We're not
curing Autism, but it's helping."
10:16AM iPad被用于帮助有自闭症的孩子们。这真的是很酷。“我们不是在治疗自闭症，但我们在提供帮助。”
10:17AM Man this is actually
10:17AM 这还真是很感人……
10:17AM Damn you Apple for making everyone here cry about the iPad.
10:17AM 苹果个滚蛋，你让在场的人都为iPad感动的哭了
10:17AM Phil: This is just the beginning.
10:17AM Phil：这只是个开始而已。
10:17AM Steve is back.
10:17AM 乔布斯回来了。
10:18AM "We've gotten off to an exceptional first year. We'd like to build on that. What about
2011? Everyone's got a tablet. Will 2011 be the year of the copycat? If we did nothing, maybe a
probably not."
10:18AM “这第一年我们做的非常出色。我们也愿意继续保持这样。那2011年如何呢？大家都有平板电脑了。2011年会是山寨横行的一年吗？如果我们什么也不做，有一点可能会……但那不大可能。”
10:18AM "But we haven't been resting on our laurels. Today we're going to introduce iPad 2."
10:18AM “我们并没有因为领先而不思进取。今天我们将发布iPad 2。”
10:19AM "What is iPad 2. What have we learned? It is an all new design. It's a completely new
design. And it's dramatically faster. We have a new chip we call A5."
10:19AM “什么是iPad 2。我们了解到了什么？它拥有全新的设计。完全不一样的设计。而且它的速度将会快的惊人。因为我们有新的A5芯片。”
10:19AM Boom. Dual core CPU.
10:19AM 嘭！双核CPU。
10:19AM "We go all out on the graphics performance. Up to 9 times faster. Same low power as
A4. This will be the first dual core tablet to ship in volume."
10:19AM “我们全力以赴得提升了图形处理能力。提升了9倍之多。而且和A4的耗电量持平。这将是第一个开始出售的双核平板电脑。”
10:19AM "The first iPad was so a lot faster."
10:19AM "第一，iPad速度有了一些的提升."
10:20AM "Second, we've built in some cameras for video. We've got a rear and front facing.
More on that in a few minutes."
10:20AM "第二，我们为了视频功能内置了一些摄像头. 正面和背面都有一个.接下来几分钟你们会看到."
10:20AM 'We've also built in the gyroscope we have in the iPhone and iPod touch."
10:20AM '我们同样内置了iPhone和Touch中已经有的陀螺仪."
10:20AM "Having built in all this stuff, one of the striking things about the iPad 2 is that's
dramatically thinner. 33% thinner."
10:20AM "将这些结合在一起, 难以置信的是iPad2 更加薄了. 薄了33% ."
10:21AM 13.4mm to 8.8mm
10:21AM 13.4mm 减少到 8.8mm
10:21AM "The new iPad 2 is thinner than your iPhone 4."
10:21AM "新iPad 2 比你的iPhone 4 还要薄"
10:21AM "When you get your hands on one, it feels totally different."
10:21AM "当你亲手拿在手中，感觉将会完全不一样."
10:21AM "Nothing approaches this."
10:21AM "全新的设计，这就是它的样子."
10:22AM "It's and it comes in two colors. And we're shipping white from day one!"
10:22AM "它真的是很薄... 并且推出两种颜色. 白色同时出售！"
10:22AM Big cheers for that.
10:22AM "In addition to having both colors, we have models that work with both AT&T and
Verizon."
10:22AM "除了有2中颜色, 我们还有兼容AT&T和Verizon的3G版本."
10:23AM "Now here we are adding stuff into the iPad. Cameras, faster CPUs, gyroscope and all
this stuff. We've made it way thinner. Something's gotta give. You would think we'd have to give
up battery life. But we found the same battery life as the original iPad."
10:23AM "现在我们在iPad里加了新东西. 相机, 更快的CPUs, 螺旋仪 还有这些. 我们让它变得更薄. 有人可能会牺牲掉电池寿命，不过我们找到了一种解决方案"
10:23AM "Over a month of standby."
10:23AM "超过一个月的待机时间."
10:23AM "This has been tried iPads get 10 hours of battery life."
10:23AM "我们反复的测试... iPad有10个小时的使用时间."
10:24AM "In addition to preserving the battery life, we've also preserved the price. The same
exact prices."
10:24AM "它不仅有相同的使用时间，还有维持同样的价格，完全一样的价格"
10:24AM "Now some folks are out there saying they're only a little bit more expensive than us.
When you look at this matrix, five of these six are less than $799." Burn Moto.
10:24AM "有人说，这比我们的产品贵那么一点.可是你看这个矩形的价格表, 6款中有5款价格在 $799以下."
10:25AM "When you add this together with over 65, we think 2011 is going to be the
year of iPad 2." Big cheers from the crowd.
10:25AM "当你把这些和超过 65,000个软件加在一起... 我们认为2011年将是iPad 2年" 欢呼声
10:25AM "Just a so when are we going to ship it? April, May, June? No.
March 11th."
10:25AM "漂亮的产品... 那我们什么时候发售呢? 四月, 五月, 还是六月? 不. 三月11号."
10:25AM "26 countries or more on March 25th. And that is iPad 2."
10:25AM "到3月25，会在另外26个国家发售."
10:26AM "Some other new features. HDMI out. We have a cable that does just that."
10:26AM "还有一些新功能. HDMI 输出. 我们有了一个新的转机器来实现它."
10:26AM "Mirrored video output."
10:26AM “对称视频输出”
10:26AM Provides output up to 1080p. Works with all apps.
10:26AM 提供1080p高清输出，所有软件都适用
10:27AM You can charge while using.
10:27AM 你可以一边充电一边使用
10:27AM "Here's what it looks like."
10:27AM “它就长这样”
10:27AM $39
10:27AM 39美金
10:27AM "Something that's going to be even more popular, we call Smart Covers."
10:27AM “还有一些更流行的东西，我们称之为 Smart Cover”
10:28AM "We did a case for the original iPad. It worked pretty well, but we went to all the
trouble to make this beautiful design, but then covered it up with the case. We thought we could
do better than this with the iPad 2."
10:28AM “我们为一代iPad设计了一个保护套，它的使用体验非常好。我们想方设法去设计iPad优美的外型，但我们把它用保护套罩住了。我想iPad 2上我们在这方面可以做的更好。
10:28AM "We designed the case right along side the product. It's not a case -- it's a cover."
10:28AM “我们设计了一个紧贴设备侧边的保护套。实际上它并不是保护套，而是一个保护盖。”
10:28AM It's a flap that covers the front of the device. Interesting.
10:28AM 他是一个可折叠的保护盖可以保护设备的正面。有意思。
10:29AM "It automatically wakes the iPad when you open it, and puts it to sleep when it closes it.
Now how is this held on? Do we have screws? No -- we use magnets."
10:29AM “当你打开的时候，它会自动唤醒iPad，当你合上的时候，也会自动让iPad休眠。那我们怎么安装它呢？螺丝？不，磁铁。
10:29AM "They grasp it, and auto-align it. I'll show you a little video. It's so cool. You can remove
it in a second. It adds minimal weight and thickness. It's got a microfiber cloth that cleans the
screen."
10：29AM “套上去了，并且自动对齐了。我要给你展示一个小视频。真是太酷了。您可以在一秒钟内拆下它。这增加了最小的重量和厚度。它有一个擦拭屏幕的超细纤维布。”
10:30AM "It's really easy to remove or change the cover."
10：30AM “这真的很容易拆掉或者跟换。”
10:30AM "They come in polyurethane or leather. Here's a video."
10：30AM “有聚氨酯和皮革两种材料的套子，这是视频。”
10:30AM This is cute.
10：30AM 这真可爱。
10:31AM Hard to describe, but let's say there was a lot of snapping this cover onto iPads.
10：31AM 很难描述，但是我们可以这样说，有很多把这个外套装上iPad的。
10:31AM "That kind of reminds me of a Pixar short."
10：31AM “那让我想起了一条pixar工作室的短片。”
10:31AM Steve is pretty stoked about this cover. "There are magnets in the hinge and the cover.
And what would these cases be if they didn't come in colors. 5 poly, 5 leather."
10：31AM Steve感觉这个套子很棒。 “有磁铁在套子和铰链上。如果没有这些颜色上市，这些壳子将会怎么样呢。5个聚氨酯的，5个皮革的。”
10:32AM Poly cases are $39, leather $69
10：32AM 聚氨酯的壳子39美元，皮革的69美元
10:32AM "So those are the two accessories. Now let's go back into the iPad 2, because we have a
new release of iOS -- iOS 4.3."
10: 32AM “所以有两个配件。现在让我们回到ipad2，因为我们将有新的ios发布--ios 4.3.”
10:32AM Scott Forstall is out.
10：32AM Scott Forstall已经出来了。
10:33AM "Along with the iPad 2, we're releasing the next release of iOS 4.3. It starts with
significantly increased Safari performance. We took the Nitro JavaScript engine. Next, iTunes
home sharing. It lets you get at all of your content directly over WiFi. Next, AirPlay
improvements."
10：33AM “伴随iPad 2，我们发布下一个版本的IOS，ios 4.3。这个固件的Safari的性能将
有显着提高。我们使用了Nitro JavaScript引擎。接下来，iTunes的家庭共享。它让您通过wifi直接获得您所有的内容。之后是，airplay的改进。”
10:35AM "When you tap on the AirPlay icon, it looks around and finds your Apple TV. It's that
easy. We're making it even better in iOS 4.3. If you're sharing photos, you can use all of the built
in slide show options. And now in 4.3, apps from the Store and even websites can do video or
audio."
10：35AM “当你敲击airplay图标，寻找并且发现你的Apple TV。在ios4.3上我们把它做得更好了。如果你要共享的照片，你可以使用内置的所有幻灯片放映选项。现在在4.3上，来自商店的应用程序和网站也可以播放视频或音频了。
10:35AM "Next, this is something we heard from customers. Some customers have said they
want to use the switch on the device to quickly mute the device, others have asked for a switch
to change the orientation lock." Ooh, backpedal!
10:35AM “接下来是顾客向我们反映的问题。有些顾客说他们想要一个快速静音切换键，但其他顾客又想要一个屏幕方向切换键。”噢，左右为难。
10:36AM You can now select which mode it's in.
10:36AM 现在你可以从这两种模式中选择一个。
10:36AM 4.3 will add personal hotspot for the iPhone 4.
10:36AM 4.3将对iPhone 4添加个人热点功能。
10:36AM "Next, the iPad 2 comes with these new cameras. And we've built in some new
software -- starting with Photo Booth. Let me give you a demo."
10:36AM “接下来，iPad 2具备两个摄像头。并且我们也内置了一些新的软件——先说Photo
Booth吧。请看演示。”
10:37AM "Here I have an iPad 2 which is mirrored up there. Let me launch Photo Booth. The iPad
2 is so powerful that we're looking at 9 live video streams at once." Real time effect demos, like
on a desktop. Scott is cycling though them to great hilarity.
10:37AM “我手上拿着的这台iPad 2已经被接到大屏幕了。现在我打开Photo Booth。iPad
2的性能非常强大，我们能同时观看9个播放的视频。”实时效果的演示，跟在台式电脑的效果一样。斯科特每种效果都试过。
10:38AM You can manipulate effects by touching. Pretty nifty.
10:38AM 你可以直接触摸实现效果，很灵敏地。
10:38AM "That's Photo Booth." Hmm.
10:38AM “这就是Photo Booth
10:39AM "Next is FaceTime. It's the best and easiest way to video conference. We're bringing it
to the iPad. You can FaceTime between two iPads, between an iPad and an iPhone, or between
an iPad and a Mac." Demo time for this.
10:39AM “下面就是FaceTime。这是目前最佳的操作最简单的视频会议功能。我们将这一功能带到iPad。两台iPad间、iPad和iPhone间，或者iPad与Mac间都能互相使用FaceTime聊天。”演示时间。
10: a FaceTime call is happening.
10:39AM Facetime视频通话中
10:40AM Demo'ing the flip feature to get to the back camera. "If Michael had children or
something, this might be interesting to look at." Ha!
10:40AM 正在翻转到后置摄像头。“如果迈克尔有孩子或什么，那就有趣了。”哈！
10:40AM "From day one, you can FaceTime from your iPad 2 to all the iPhone 4 customers out
there."
10:40AM “从购买即日起，你就能用iPad 2与所有iPhone 4的朋友FaceTime。”
10:41AM "So these are just a few features in iOS 4.3, and this will be out "
10:41AM “这还只是iOS 4.3的几个功能而已，将于3月11日推出。
10:42AM Steve is out. "In addition to these two apps being built into iOS 4.3, we have two other
new apps. And we like doing apps. It can set the bar. It sets the bar high for developers."
10:42AM 老乔再次出场。“除了内置了这两个软件外，我们还有其他的新软件。我们喜欢做软件。这能设置一个标准，为开发者设置一个高标准。”
10:42AM "The first one is iMovie for iPad."
10:42AM “第一个是iPad版的iMovie”
10:42AM "We have a long history of video editing, and iMovie for iPad is in that vein." Precision
editor, multitrack audio,
10:42AM “我们做视频编辑软件的历史已经很长，iPad版的iMovie将传承这一历史。精密的编辑器、多轨音频、新的主题……
10:42AM Randy Ubillos is out to demo iMovie for the iPad.
10:42AM Randy Ubillos出场演示为iPad设计的iMovie。
10:43AM "Today we've got a new version that takes advantage of the iPad 2 and its extra
horsepower. I'd like to show it to you."
10:43AM “今天我们带来了一个专为iPad 2设计的新版本，它很好的利用了新的特性。让我来展示给大家看看。”
10:43AM Ha, homescreen looks like an old theatre.
10:43AM 哈，主界面看起来像个老式电影院。
10:43AM "This looks really great on the Retina Display of the iPhone and iPod touch too."
10:43AM “这在iPhone和iPod Touch的视网膜屏上看起来也很不错。”
10:44AM Randy is doing some iMovie editing.
10:44AM Randy正在示范iMoivie的编辑。
10:45AM Editing does look pretty handy on that bigger screen. "We've also done a lot of work in
the audio area."
10:45AM 在大屏幕上做编辑看起来的确很方便。“我们在音频部分也做了很多工作。”
10:46AM Over 50 sound effects come with iMovie. I hope they have the Wilhelm Scream.
10:46AM iMovie将带有超过50种声音效果。我希望有Wilhelm Scream。
10:48AM Music automatically switches with themes..
10:48AM 音乐会自动跟着主题变化……
10:48AM They've got a new "neon" theme -- think Miami Vice.
10:48AM 他们获得了一个新的"neon" 主题 -- 想想迈阿密风云
10:48AM New YouTube, Facebook, Vimeo and more.
10:48AM 新的分享选项.. YouTube, Facebook, Vimeo 以及更多.
10:49AM "And that is the new version of iMovie on the iPad 2."
10:49AM "这是iPad2上新版的iMovie."
10:49AM Steve is back. "It's awesome. 1. it blows my mind, this stuff."
10:49AM Steve 回来了. "这太酷了. 1. 它太震撼人心了
10:50AM "Precision editing, sending HD video around with one tap. A lot of great features in an
app we're going to price at just $4.99. Available on March 11th."
10:50AM "精准的编辑, 一键发送高清视频.更多强大的功能只需4.99美元。将会在3月11日提供"
10:50AM " GarageBand for iPad."
10:50AM "下面... GarageBand for iPad."
10:50AM "Touch instruments, you can plug in a guitar if you want, but it's got touch instruments.
Guitar amps and effects, 8 track recording and mixing, 250+ "
10:50AM "触摸乐器, 如果你想要的话你可以去一个吉他, 但它还有.吉他放大器和效果器，8轨的录音和混音，以及250+的循环..."
10:51AM Xander Soren is coming out to demo.
10:51AM Xander Soren 出来做演示.
10:52AM "The first thing you see is an instrument browser. They turn the iPad into a musical
instrument that you can play where ever you go. Here's a and it's not just a grand
piano. Clavinet, some let's stick with piano."
10:52AM "你看到的第一个东西是乐器浏览器. 他把iPad变成了一个你可以随处演奏的乐器
这是钢琴.. 但这不仅仅是钢琴.还有 Clavinet和一些出色的合成器... 让我们回到钢琴"
10:53AM There's a toggle for the sustain pedal. "Another thing about a piano is that you can play
the sound is different when you tap softly or with force. How do we do that?
With the accelerometer."
10:53AM 这里有一个可以切换的延音踏板. "另一件关于钢琴的事是你可以控制力度...当你轻轻按下和用力按下，声音是不一样的. 我们是怎么做到的呢？ 通过加速度."
10:53AM "Now we're only seeing some of the keys because this is only a window into a much
larger piano." You can toggle octaves.
10:53AM "现在我们只可以看到一些键，因为这是整个钢琴的一个小窗口." 你可以切换八度.
10:54AM "Some great sounds here. Let's bring up the classic rock organ. The look changes to
match a real B3 organ." Ooh, sounds good too! and speaker rotation. Sounds
very good.
10:54AM "听上去不错. 让我们拿出一些经典的摇滚风琴. 这个看上去像一个真的B3风琴."
哦！ 听上去同样出色！ 还有拉杆和扬声器，听起来非常棒！
10:55AM "Let's bring up 50' here's something you can do on the iPad that you can't on a
real keyboard." Wow, you can slide your note up along the keys, but also tweak vibrato as you
slide your finger along individual keys.
10:55AM "带来50年代的科幻... 这些事情你不可能在一个真正的键盘上做到，但是你却可以在iPad上做到." Wow,你可以把你注意力放在这些键上了, 但也可以通过滑动特殊键来调整颤音
10:55AM Demo'ing drums now. Ha! It looks like a drum kit from the dummer's view.
10:55AM 现在在演示 鼓. 哈! 看上去很像dummer's view里的那个鼓.
10:56AM If you hit the rim of the snare you get rim sounds, you can move from bell outward on
the cymbals and the sounds change accordingly.
10:56AM 如果你可以击打鼓的边缘，也可以从上向外钹。会有相应的声音变化.
10:56AM "Another great feature of these drums is that your kids can with
headphones on."
10:56AM "另一个功能让你的孩子也能玩这些鼓... 戴上耳机."
10:57AM "We've got great guitar amps but you know there are a lot of people who
don't play guitar. So we created Smart Instruments. Here you see an acoustic guitar, but one that
anyone "
10:57AM "我们还有很棒的吉他音效... 但是你知道很多人不玩吉他. 我们创建了一个智能乐器. 你能看到一个声学吉他, 每个人都会玩..."
10:58AM This is weird. Compatible chords are selected, and you can strum down each line to
"play" the guitar.
10:58AM 真奇怪。和弦都被选中了，你可以一起弹奏了。
10:58AM Goodbye need for talent!
10:58AM 我们不再需要什么天赋!
10:58AM Oh, it will strum for you as well.
10:58AM Oh, 你也可以演奏.
10:59AM "They make it so you can't play a bad note." Described as really more
like a taxi cab.
10:59AM "它帮你处理好了一切，所以你想弹不好都难." 说的好像助轮一样...或者说更像一样出租车.
10:59AM "Once you've laid down one recording, that's the first step to writing a song. That's
where the track view comes in."
10:59AM “当你完成了一个录音，第一件事就是写歌。这就是音轨视图的用途。”
11:00AM "This can record up to 8 tracks. Let's put that in perspective -- back when the Beatles
did Sgt. Peppers, you could only do four tracks, and the machine was the size of a washing
machine."
11:00AM “它可以录制8条音轨。让我们来看看──回到Beatles写Sgt. Peppers的时候，你只能有4条音轨，而那个机器大的跟洗衣机一般。”
11:01AM The editing of multiple tracks looks really intuitive.
11:01AM “多轨编辑看上去非常直观”
11:02AM This will be a dream come true for a lot of bands looking to do fast and cheap demos.
11:02AM 这将实现许多乐队的快速并便宜的演示的梦想。
11:02AM "We can't wait to hear all the creative things people will do when they get this in their
hands."
11:02AM “我们迫不及待的希望听到所有有创意的人们可以用这个设备去完成他们的工作。”
11:03AM Steve is out. "I'm blown away with this stuff. You know, playing your own instruments.
Or using the Smart Instruments. Anyone can make music now."
11:03AM Steve出来了。“对这个产品我深感震惊。你知道，无论是用你自己的乐器，还是用这个智能乐器，现在任何人都可以创作音乐了。”
11:03AM "So, GarageBand for iPad. This is no toy. You can use this for real work. I cannot tell you
how many hours teenagers are going to spend making music with this." Wow, $4.99. That's kind
of insane.
11:03AM “所以，iPad版GarageBand并不是一个玩具。你可以用它来真正的工作。我无法告诉你年轻人将在这个软件上花费多长时间来制作音乐。”哇，4.99美元，疯了！
11:04AM "So iPad 2 -- amazing product. Faster, lighter, thinner. Cameras and gyro. iOS 4.3 and
FaceTime. iMovie and GaragrBand. 3G on AT&T and Verizon. Same battery life. Same prices. Black
and white. Smart Covers."
11:04AM “所以 iPad 2 是一款神奇的产品。更快，更轻，更薄。摄像头和陀螺仪，iOS 4.3和FaceTime。iMove 和GarageBand，AT&T 和 Verizon版的3G都有。同样的续航时间。同样的价格。黑色或者白色。Smart Cover”
11:04AM "We think 2011 is clearly the year of " Big cheers for that.
11:04AM “我们认为2011年绝对是iPad2之年。”惊呼四起
11:05AM "Now we made a video that I'd love to show you."
11:05AM “我们为此制作了一个视频，我现在想向你们展示。”
11:05AM Video time.
11:05AM 视频时间
11:05AM Florence and the Machine -- Dog Days Are Over provides the soundtrack here. Perfectly
matches Jony Ive's silky smooth lauding of this product.
11:05AM Florence and the Machine -- Dog Days Are Over在这里提供了配乐。完美地搭配了Jony Ive的丝般光滑的对该产品的称赞
11:06AM Okay Apple, you've convinced us to buy an iPad 2. Many iPad 2s.
11:06AM 好了apple，你确信我们会去买iPad2的。很多的iPad 2。
11:08AM Scott Forstall and Michael Tchao also making some quality appearances in this video.
11:08AM Scott Forstall and Michael Tchao同样也在这个视频里做了一些高质量的露面。
11:10AM "This really is a giant leap forward."
11:10AM “这确实是一个巨大的飞跃。
11:11AM "This will define the category for years to come."
11:11AM “这将会定义之后几年的分类。“
11:11AM Steve is back!
11:11AM Steve又回来了！
11:11AM Looks like we're
11:11AM 看起来好像结束了...
11:12AM "This is worth repeating. It's in Apple's DNA that technology is not enough. It's tech
married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC
products. Our competitors are looking at this like it's the next PC market. That is not the right
approach to this. These are pos-PC devices that need to be easier to use than a PC, more
intuitive."
11:12AM “值得反复强调的是，在苹果的DNA中，技术是远远不够的。必须是技术结合人文艺术和人性化。这一点在“后PC设备”表现得尤为真实。我们的竞争者将它归为未来的PC市场，这种划分的方法并不正确。这是后PC设备，应该要比PC的操作更简单，界面更直观。
11:13AM "The hardware and software need to intertwine more than they do on a PC. We think
we're on the right path with this."
11:13AM “硬件和软件必须比PC结合得更紧密。我们认为我们的思路非常正确。”
11:13AM "I'd like the teams that worked on this to stand up -- give them a round of applause.
And as always, I'd like to thank everyone's families. They support us and let us do what we need
to do. They make it possible for us to work our tails off."
11:13AM “下面有请iPad 2的开发团队起立。请大家给他们热烈的掌声。一如既往地，我想感谢各位的家人。是他们支持着我们，让我们投入到我们需要做的事情。是他们让我们能够辛勤工作。”