2024年1月16日发(作者：佘水之)
关于大学生笔记本使用的调查报告〔英文版〕
Survey report on the college students laptop buying
Team members: Zhang Qian, Cai Rui Jie, Luo Kai
I Intention
We hope to know the specific situation on the college students buying
laptop through the questionnaire survey. By this, We could analysis the
statistical data to find the laptop brand、price、the hardware
configuration and the main use which is the college students preference.
II Method and Object
Survey Object: College students Survey Method: Sampling survey
III Process
4.13
Design the survey scheme
issue the questionnaire through QQ、E-mail etc.
Recycling Questionnaire: 50
4.14
Issuing Questionnaire: 50
The efficient of Questionnaire: 100%
IV Time
2022.4.13 ---- 2022.4.17
- 1 -
V The result of analysis
1. The analysis of laptop brand
laptop brand Lenovo HP ASUS Acer Dell HASEE Others Result 26 11 5 2 2
3 1 Percentage 52.0% 22.0% 10.0% 4.0% 4.0% 6.0% 2.0% From the table we
could know Lenovo is the most popular laptop brand in college students
and the percentage is 52% . The percentage of HP is 22% and it is also
1 / 3
an important PC brand. In the other sides, ASUS and HASEE are also a kind
of buying choice.
2. The analysis of laptop brand
Price =6000
Result 4 11 16 14 5 Percentage 8.0% 22.0% 32.0% 28.0% 10.0% - 2 -
After analysis the table data we could know the laptop price in
4000-5999 may be more acceptable. If you want to promote the high-end
product in college students market, it is not easy. At last, we draw a
conclusion that the middle-end product have the most market competitive
in the college students market.
3. Analysis of the purchase places
Purchase places Specialty stores Online Shop Computers City Market
Others
Result 16 5 23 5 1 Percentage 32.0% 10.0% 46.0% 10.0% 2.0% From the table
we could know 32% students choose to purchase notebooks at specific stores;
10% students choose to buy notebooks online;46% students choose at
Computers City. This shows that most students would choose go to computer
city or specific stores to buy notebooks, and less students would buy
online. Although shopping online is very convenient, most students don’t like this way. Most of them still tend to determine its own selection
buy seeing the notebooks.
- 3 -
4. Analysis Reasons to Purchase
Reasons After-sales Surface Function brand Configure Rate Result 32 13
26 12 26 18 Percentage 64.0% 26.0% 52.0% 24.0% 52.0% 36.0% When the college
students purchase the notebooks, 64% of them think After-sales is the most
important reason. Configure and function is the second important reasons
to be considered. The third most important reason is the price, the rate
is 36%.So the notebook sellers need to strive to do After-sales work.
2 / 3
5. Analysis of Hardware configuration
Hardware Configuration Graphics Card Memory Monitor Processor HD
Keyboard Board Sound card Battery Digital camera Result 20 21 6 25 16 2
18 1 14 1 Percentage 40.0% 42.0% 12.0% 50.0% 32.0% 4.0% 36.0% 2.0% 28.0%
2.0% - 4 -
As the table shows, Processor is the first reason to be taken into
consideration when college students buy a laptop. The proportion of
Graphics card, memory, board respectively is 40%, 42% and 36%. The
influence of monitor size, keyboard, sound card, digital camera and the
configuration for the Students is not very high, respectively accounted
for 12%, 4%, 2% and 2%.
6. Analysis of Notebook type
Type Performance Stylish appearance Low Price Balance of all Others
Result 17 5 2 25 1 Percentage 34.0% 10.0% 4.0% 50.0% 2.0% The results shows
that about half of the users choose the all-round onal
balance is a major factor for college second is the strong
performance notebook,34% college students are more inclined to purchase
this type of product. Users tend to look stylish notebook also account
for a certain percentage, about 10%.
- 5 -
3 / 3
2024年1月16日发(作者：佘水之)
关于大学生笔记本使用的调查报告〔英文版〕
Survey report on the college students laptop buying
Team members: Zhang Qian, Cai Rui Jie, Luo Kai
I Intention
We hope to know the specific situation on the college students buying
laptop through the questionnaire survey. By this, We could analysis the
statistical data to find the laptop brand、price、the hardware
configuration and the main use which is the college students preference.
II Method and Object
Survey Object: College students Survey Method: Sampling survey
III Process
4.13
Design the survey scheme
issue the questionnaire through QQ、E-mail etc.
Recycling Questionnaire: 50
4.14
Issuing Questionnaire: 50
The efficient of Questionnaire: 100%
IV Time
2022.4.13 ---- 2022.4.17
- 1 -
V The result of analysis
1. The analysis of laptop brand
laptop brand Lenovo HP ASUS Acer Dell HASEE Others Result 26 11 5 2 2
3 1 Percentage 52.0% 22.0% 10.0% 4.0% 4.0% 6.0% 2.0% From the table we
could know Lenovo is the most popular laptop brand in college students
and the percentage is 52% . The percentage of HP is 22% and it is also
1 / 3
an important PC brand. In the other sides, ASUS and HASEE are also a kind
of buying choice.
2. The analysis of laptop brand
Price =6000
Result 4 11 16 14 5 Percentage 8.0% 22.0% 32.0% 28.0% 10.0% - 2 -
After analysis the table data we could know the laptop price in
4000-5999 may be more acceptable. If you want to promote the high-end
product in college students market, it is not easy. At last, we draw a
conclusion that the middle-end product have the most market competitive
in the college students market.
3. Analysis of the purchase places
Purchase places Specialty stores Online Shop Computers City Market
Others
Result 16 5 23 5 1 Percentage 32.0% 10.0% 46.0% 10.0% 2.0% From the table
we could know 32% students choose to purchase notebooks at specific stores;
10% students choose to buy notebooks online;46% students choose at
Computers City. This shows that most students would choose go to computer
city or specific stores to buy notebooks, and less students would buy
online. Although shopping online is very convenient, most students don’t like this way. Most of them still tend to determine its own selection
buy seeing the notebooks.
- 3 -
4. Analysis Reasons to Purchase
Reasons After-sales Surface Function brand Configure Rate Result 32 13
26 12 26 18 Percentage 64.0% 26.0% 52.0% 24.0% 52.0% 36.0% When the college
students purchase the notebooks, 64% of them think After-sales is the most
important reason. Configure and function is the second important reasons
to be considered. The third most important reason is the price, the rate
is 36%.So the notebook sellers need to strive to do After-sales work.
2 / 3
5. Analysis of Hardware configuration
Hardware Configuration Graphics Card Memory Monitor Processor HD
Keyboard Board Sound card Battery Digital camera Result 20 21 6 25 16 2
18 1 14 1 Percentage 40.0% 42.0% 12.0% 50.0% 32.0% 4.0% 36.0% 2.0% 28.0%
2.0% - 4 -
As the table shows, Processor is the first reason to be taken into
consideration when college students buy a laptop. The proportion of
Graphics card, memory, board respectively is 40%, 42% and 36%. The
influence of monitor size, keyboard, sound card, digital camera and the
configuration for the Students is not very high, respectively accounted
for 12%, 4%, 2% and 2%.
6. Analysis of Notebook type
Type Performance Stylish appearance Low Price Balance of all Others
Result 17 5 2 25 1 Percentage 34.0% 10.0% 4.0% 50.0% 2.0% The results shows
that about half of the users choose the all-round onal
balance is a major factor for college second is the strong
performance notebook,34% college students are more inclined to purchase
this type of product. Users tend to look stylish notebook also account
for a certain percentage, about 10%.
- 5 -
3 / 3