2024年3月27日发(作者：沙千柳)
AppleStoreSurvey（苹果店调研问卷）
Thank you for visiting the Apple Store.
would you like to provide feedback about today?
1) A recent purchase
2) A visit with a Genius
3)Other (please specify)_________________
Apple Store did you visit?
Country___________
State/Province/Region__________
Store Name_________
Please select the items that you purchased or picked up onthis visit. (Select all that apply.)
select the items that you purchased or picked up onthis visit. (Select all that apply.)
Phone
1)Phone 6
2)Phone 6 Plus
3)Other iPhone
Pad
1)iPad Air
2)Pad min
3)Other iPad
Apple Mac
1)MacBook Air
2)MacBook Pro
3)MacBook
4)iMac
5)Mac mini
you pick up any items that you had ordered online fromApple during this visit?
1)Yes
2)No
l, how satisfied were youwith your most recent experience atthe Apple Store?
How likely are you to recommendthe Apple Store to a friend or familymember?
would make you more likely to recommend the Apple Store? ___________________________
you purchase your new iPhone primarily for business use?
1)Yes
2)No
Did you purchase your iPhone with a new or renewedcontract/Service Plan?
1)Yes, with a contract/Service Plan
2)No contract/Service Plan
did your purchase process begin?
1)An Apple Store employee approached me and asked if I needed help
2)I asked an Apple Store employee for help
3)I talked to a greeter who connected me with an Apple employee
4)I waited in line at a checkout area
5)None of the above (please specify)_______________
Approximately how long did you have to wait for assistance?
1)Less than 5 minutes
2) 5 t0 10 minutes
3)11 t0 20 minutes
4)21 t0 30 minutes
5)More than 30 minutes
thinking about your experience at the Apple Store, howwould you rate your satisfaction with the following aspects?
did you get the information you needed to help make thisspecific purchase decision? (Select all that apply. Do
notinclude the visit to the Apple Store when you actually madethe purchase)
1)Visited the Apple Online Store (where prices are shown and you can buyproducts)
2)Visited another area of Apple's website (where prices are rot shown)
3)Visited other websites
4)Went to an Apple Retail Store
5)Went to some other retail store (including Apple Authorized Resellers)
6)Used the online chat feature of the Apple Online Store
7)Spoke by phone with an Apple Online Store representative
8)None of these
from the products you purchased on this visit, whatother Apple product(s) do you own? (Select all that apply.)
1)None, this is my first Apple product
2)Mac
3)iPad
4)iPhone
5)iPod
6)Apple TV
7)Other
of the following Apple Store services have you heardof?. (Select all that apply.)
1)Free personalized setup of my new Apple product
2)Free workshops
3)Technical support at the Genius Bar
4)One to One training program
5) A dedicated Business team
6)Self-checkout for select accessories with the Apple Store app (EasyPay)
7)Ability to buy online and pick up in store
8)Have not heard of any of the above
you aware that you cantrade in a previously owned iPhone or iPad at the Apple Store for a credit towards
thepurchase of a new iPhone or iPad?
1)Yes
2)No
to buying your new iPhone, what type of smartphone didyou own?(If you owned more than one type, please select
thetype of phone you used most often)
1)Apple
2)Android
3)Blackberry
4)Windows
5)Other
6)I don't know
7)N/A- this is my first smartphone
the store employee(s) show you an interesting iPhonefeature?
1)Yes
2)No
17. Were you offered any accessories to go with the iPhone youpurchased today?
1)Yes
2)No
you trade in a previously owned iPhone or iPad at theApple Store for a credit towards your new iPhone?
1)Yes. I traded in an iPhone
2)Yes. I traded in an iPad
3)No
19. Was your new iPhone connected to a carrier network beforeyou left the store (i.e., able to make calls/send texts)?
1)Yes
2)No
the store staff provide Personal Setup for your newiphone? This includes unboxing your new product in the storeand
may have included transferring contacts, downloadingapps, setting up iCloud, and setting up email.
1)Yes
2)No
there anything else you would like to share with Apple?_____________________
is your gender?
1)Male
2)Female
3)Prefer not to answer
24. Which of the following ranges includes your age?
1)Under 15
2)15 t0 17
3)18 t0 24
4)25 t0 34
5)35 t0 44
6)45 t0 54
7)55 t0 64
8)65 0r older
9)Prefer not to answer
2024年3月27日发(作者：沙千柳)
AppleStoreSurvey（苹果店调研问卷）
Thank you for visiting the Apple Store.
would you like to provide feedback about today?
1) A recent purchase
2) A visit with a Genius
3)Other (please specify)_________________
Apple Store did you visit?
Country___________
State/Province/Region__________
Store Name_________
Please select the items that you purchased or picked up onthis visit. (Select all that apply.)
select the items that you purchased or picked up onthis visit. (Select all that apply.)
Phone
1)Phone 6
2)Phone 6 Plus
3)Other iPhone
Pad
1)iPad Air
2)Pad min
3)Other iPad
Apple Mac
1)MacBook Air
2)MacBook Pro
3)MacBook
4)iMac
5)Mac mini
you pick up any items that you had ordered online fromApple during this visit?
1)Yes
2)No
l, how satisfied were youwith your most recent experience atthe Apple Store?
How likely are you to recommendthe Apple Store to a friend or familymember?
would make you more likely to recommend the Apple Store? ___________________________
you purchase your new iPhone primarily for business use?
1)Yes
2)No
Did you purchase your iPhone with a new or renewedcontract/Service Plan?
1)Yes, with a contract/Service Plan
2)No contract/Service Plan
did your purchase process begin?
1)An Apple Store employee approached me and asked if I needed help
2)I asked an Apple Store employee for help
3)I talked to a greeter who connected me with an Apple employee
4)I waited in line at a checkout area
5)None of the above (please specify)_______________
Approximately how long did you have to wait for assistance?
1)Less than 5 minutes
2) 5 t0 10 minutes
3)11 t0 20 minutes
4)21 t0 30 minutes
5)More than 30 minutes
thinking about your experience at the Apple Store, howwould you rate your satisfaction with the following aspects?
did you get the information you needed to help make thisspecific purchase decision? (Select all that apply. Do
notinclude the visit to the Apple Store when you actually madethe purchase)
1)Visited the Apple Online Store (where prices are shown and you can buyproducts)
2)Visited another area of Apple's website (where prices are rot shown)
3)Visited other websites
4)Went to an Apple Retail Store
5)Went to some other retail store (including Apple Authorized Resellers)
6)Used the online chat feature of the Apple Online Store
7)Spoke by phone with an Apple Online Store representative
8)None of these
from the products you purchased on this visit, whatother Apple product(s) do you own? (Select all that apply.)
1)None, this is my first Apple product
2)Mac
3)iPad
4)iPhone
5)iPod
6)Apple TV
7)Other
of the following Apple Store services have you heardof?. (Select all that apply.)
1)Free personalized setup of my new Apple product
2)Free workshops
3)Technical support at the Genius Bar
4)One to One training program
5) A dedicated Business team
6)Self-checkout for select accessories with the Apple Store app (EasyPay)
7)Ability to buy online and pick up in store
8)Have not heard of any of the above
you aware that you cantrade in a previously owned iPhone or iPad at the Apple Store for a credit towards
thepurchase of a new iPhone or iPad?
1)Yes
2)No
to buying your new iPhone, what type of smartphone didyou own?(If you owned more than one type, please select
thetype of phone you used most often)
1)Apple
2)Android
3)Blackberry
4)Windows
5)Other
6)I don't know
7)N/A- this is my first smartphone
the store employee(s) show you an interesting iPhonefeature?
1)Yes
2)No
17. Were you offered any accessories to go with the iPhone youpurchased today?
1)Yes
2)No
you trade in a previously owned iPhone or iPad at theApple Store for a credit towards your new iPhone?
1)Yes. I traded in an iPhone
2)Yes. I traded in an iPad
3)No
19. Was your new iPhone connected to a carrier network beforeyou left the store (i.e., able to make calls/send texts)?
1)Yes
2)No
the store staff provide Personal Setup for your newiphone? This includes unboxing your new product in the storeand
may have included transferring contacts, downloadingapps, setting up iCloud, and setting up email.
1)Yes
2)No
there anything else you would like to share with Apple?_____________________
is your gender?
1)Male
2)Female
3)Prefer not to answer
24. Which of the following ranges includes your age?
1)Under 15
2)15 t0 17
3)18 t0 24
4)25 t0 34
5)35 t0 44
6)45 t0 54
7)55 t0 64
8)65 0r older
9)Prefer not to answer