2024年4月5日发(作者：唐泽洋)
The Development of Xiaomi
Xiaomi, founded in April, 2010, is a mobile company which concentrates on
smart software and electronic products.
The logo of this brand is MI, which is short for Mobile Internet. And it also
means Mission Impossible which stand for overcoming impossible challenges.
This company aims at lower price and higher cost performance. And because
of this target, its products are accepted by the public so that it developed quickly.
After Xiaomi company was founded, it released MIUI system at first and then
had a boom. Next year, the founding team declared that they would step in the
mobile phone market. Over one month later, Xiaomi Mobile Phone Release
Conference was held in 798 Art Zone in Beijing where Mi 1 was released and drew
attention to the public. So, after people were admitted to reserve Xiaomi mobile
phones on the Internet, the company got a huge sale rapidly in a short time. At the
same time, the sale was motivation from the market.
After it, Xiaomi company developed quickly. What they released were not only
a series of Xiaomi Mobile Phone but also other electronic products such as laptops
and Mi Bands. Most of these products have won a good reputation for Xiaomi
company.
However, it’s inevitable for the company to be exposed some negative news.
On 2
nd
September, 2015, the Chairman of Qingcong Mobile Phone Company
complained that Xiaomi exaggerated in their advertisement which led to
misunderstanding to people. Then Xiaomi company was fined because of this.
As for the culture of Xiaomi company, we can know that there isn’t strict
classes to divide the employees. All of them are friends. Xiaomi thinks highly of
creative Internet culture, avoiding long time meetings to let every employee work
in relaxing atmosphere and exert their creation as much as possible. Xiaomi
believes that users are the origin of motivation and the company develops at a fast
speed with the expectation of everyone’s enjoying the technology.
To some extent, it’s not false to say ‘Xiaomi is the coolest company.’ for
the Xiaomi’s fans. Xiaomi has launched its products in Singapore, India, Brazil and
so on. And it is expanding its footprint across the world to become a global brand.
2024年4月5日发(作者：唐泽洋)
The Development of Xiaomi
Xiaomi, founded in April, 2010, is a mobile company which concentrates on
smart software and electronic products.
The logo of this brand is MI, which is short for Mobile Internet. And it also
means Mission Impossible which stand for overcoming impossible challenges.
This company aims at lower price and higher cost performance. And because
of this target, its products are accepted by the public so that it developed quickly.
After Xiaomi company was founded, it released MIUI system at first and then
had a boom. Next year, the founding team declared that they would step in the
mobile phone market. Over one month later, Xiaomi Mobile Phone Release
Conference was held in 798 Art Zone in Beijing where Mi 1 was released and drew
attention to the public. So, after people were admitted to reserve Xiaomi mobile
phones on the Internet, the company got a huge sale rapidly in a short time. At the
same time, the sale was motivation from the market.
After it, Xiaomi company developed quickly. What they released were not only
a series of Xiaomi Mobile Phone but also other electronic products such as laptops
and Mi Bands. Most of these products have won a good reputation for Xiaomi
company.
However, it’s inevitable for the company to be exposed some negative news.
On 2
nd
September, 2015, the Chairman of Qingcong Mobile Phone Company
complained that Xiaomi exaggerated in their advertisement which led to
misunderstanding to people. Then Xiaomi company was fined because of this.
As for the culture of Xiaomi company, we can know that there isn’t strict
classes to divide the employees. All of them are friends. Xiaomi thinks highly of
creative Internet culture, avoiding long time meetings to let every employee work
in relaxing atmosphere and exert their creation as much as possible. Xiaomi
believes that users are the origin of motivation and the company develops at a fast
speed with the expectation of everyone’s enjoying the technology.
To some extent, it’s not false to say ‘Xiaomi is the coolest company.’ for
the Xiaomi’s fans. Xiaomi has launched its products in Singapore, India, Brazil and
so on. And it is expanding its footprint across the world to become a global brand.