2024年5月2日发(作者：蒙俨雅)

The marketing of millet phone

Chapter I The background of millet Technology Company

The millet Company was formally established in April 2010, is an independent research and

development to focus on high-end smart phone mobile Internet company. Millet phone, MIUI, m

chat millet company's three core businesses. Fever born millet product concept. Millet company

pioneered the development of mobile phone operating system with the Internet model, 600,000

enthusiasts to participate in the development and improvement mode.

Millet Technology (full name is millet technology limited liability company) set up by the former

companies such as Google, Microsoft, Jinshan top players, is a focus on iphone, android, and a new

generation of smart phone software development company hot mobile Internet business operations.

Officially launched in April 2010, has to obtain the renowned Ambassador investors and venture

capital Morningside, the Qiming huge investment. The end of 2010, mobile phone real name

Community meters chat launched within six months, registered users exceeded 300 million. In

addition, millet company also introduced the CM-based custom mobile operating system MIUI

Android dual-core mobile phone millet phone. M chat, miui, millet phone is the the millet

technology of three core products.

The millet logo is the shape of "MI", is short for Mobile Internet, on behalf of millet is a mobile

Internet company. Millet LOGO upside down is a heart word, the means of millet is to let millet

user save heart. Millet Pinyin is mi, First Mobile Internet, the millet to do mobile Internet company;

Second Mission Impossible, the millet to complete the task can not be completed; course, Lei Jun

millet and rifles to conquer the world with his millet team.

Chapter II millet phone marketing strategy

2.1 millet mobile phone marketing objectives

August 16, 2011, when the millet Technology CEO Lei Jun appeared on the stage of the 798 Art

District, Beijing Clubhouse, the presence of rice shouted "Lei Busi" name, this is no doubt that, in

the minds of rice flour and look forward to forward Leijun Cheng as the next Steve Jobs, millet

hope Apple phone. TechCrunch Disrupt conference held in Beijing on November 1, 2011, the millet

Technology CEO Lei Jun said, the the millet technology goal is to become a "world-class" mobile

Internet company and successfully broke into the top 500 list of "the rich" Apple iPhone redefined

the smart phone and other smart phone products in the past five years, could not keep up with the

iPhone for the same reason I launched millet phone. "

2.2 millet mobile product strategy

Product strategy companies develop business strategies, we must first clear what products and

services to meet the demands of consumers, that is to solve the problem of product strategy. Product

strategy is a combination of the core of the marketing 4P, pricing strategy, distribution strategy and

promotional strategy based. From the point of view of the socio-economic development, the

exchange of products is a necessary prerequisite for the social division of labor, corporate

production and social needs of the reunification is achieved through the product, the relationship

between the enterprise and the market mainly through the product or service to contact from

internal purposes, is the center of the production activities. Therefore, the product strategy is the

pillar and cornerstone of corporate marketing activities. In a certain sense, business success and the

key to the development lies in the degree of product to meet consumer demand and product strategy

is correct or not.

2.2.1 millet mobile phone brand strategy

All production and business activities of enterprises around the product, through timely and

effective manner to provide products that consumers need to achieve the development goals of the

enterprise. Production? Whom to produce products? Production of how many products? This

proposition seems Economics is, in fact, is a corporate product strategy that must be answered.

Modern concepts define the product, the product is for attention, acquisition, use, or consumption in

order to meet certain desires and needs everything to the market (Philip Kotler). With the rapid

development of science and technology, social progress, increasingly personalized consumer

demand characteristics. Case of convergence in the core functionality of the product, who can be

faster, more, better meet the need for integration of the complex interests of consumers, who will be

able to

With consumers, market share, and gain a competitive advantage. Famous American management

expert Levitt once said: "The new competition is not the products manufactured in the factory, and

lies outside the factory packaging products with services, advertising, consulting, financing,

delivery or customer that other things of value. "

2.2.2 millet phone product packaging strategy

Millet phone packaging strategy are as follows: similar packaging strategies. The millet phone's a

different type of mobile phone products, a similar pattern on the packaging, the approximate color

and common characteristics. The strategy will enable consumers to deep impression formed millet

mobile phone products, and also reduce the millet phone packaging into wood. Level packaging

strategy. Millet phone in the foundation of the original product MI-ONE Plus in May 15, 2012,

released a limited edition phones with distinct age characteristics the millet phone youthful version,

and according to the level of product quality to take different packaging, youth millet phone

packaging boxes printed prominently on the "youth" word. Supporting packaging strategies. Millet

phone different types and sizes but interrelated products in the same packaging. For example, millet

mobile phones and necessary accessories built-in compact box then the box with the accessories in

unified specification box shipments, which is typical supporting packaging. Bundled product

packaging strategy. Of millet phone youthful version comes in a box out of print as the main image

of college life millet mascot meters rabbit youthful album, to attract consumers to buy.

2.2.3 millet mobile phone market positioning strategy

Millet phone product attributes targeted at mobile phone enthusiasts, the core selling high

configuration and hardware integration. The research and development of products with a "fever"

mode of user participation, of course, it can also be understood as a speculation and pre-warm-up

boo head, but it really is a brand new product. It is almost tempting to think that a large number of

Linux distributions is also based on the Linux kernel development: official added community

involvement, the core of this problem is the millet want to please the user through the "mobile

phone 2.0".

Accurate market positioning and marketing targeting millet 9 Public Offering and repeatedly out

of stock registered user special purchase quickly to gain greater market share, according to the

official data of the millet technology, millet mobile phone is expected to be reached in the first half

of 2012, 300 million in sales throughout the year is expected to achieve 500 million sales, future

product operators to seize market opportunities and customer base.

2024年5月2日发(作者：蒙俨雅)

The marketing of millet phone

Chapter I The background of millet Technology Company

The millet Company was formally established in April 2010, is an independent research and

development to focus on high-end smart phone mobile Internet company. Millet phone, MIUI, m

chat millet company's three core businesses. Fever born millet product concept. Millet company

pioneered the development of mobile phone operating system with the Internet model, 600,000

enthusiasts to participate in the development and improvement mode.

Millet Technology (full name is millet technology limited liability company) set up by the former

companies such as Google, Microsoft, Jinshan top players, is a focus on iphone, android, and a new

generation of smart phone software development company hot mobile Internet business operations.

Officially launched in April 2010, has to obtain the renowned Ambassador investors and venture

capital Morningside, the Qiming huge investment. The end of 2010, mobile phone real name

Community meters chat launched within six months, registered users exceeded 300 million. In

addition, millet company also introduced the CM-based custom mobile operating system MIUI

Android dual-core mobile phone millet phone. M chat, miui, millet phone is the the millet

technology of three core products.

The millet logo is the shape of "MI", is short for Mobile Internet, on behalf of millet is a mobile

Internet company. Millet LOGO upside down is a heart word, the means of millet is to let millet

user save heart. Millet Pinyin is mi, First Mobile Internet, the millet to do mobile Internet company;

Second Mission Impossible, the millet to complete the task can not be completed; course, Lei Jun

millet and rifles to conquer the world with his millet team.

Chapter II millet phone marketing strategy

2.1 millet mobile phone marketing objectives

August 16, 2011, when the millet Technology CEO Lei Jun appeared on the stage of the 798 Art

District, Beijing Clubhouse, the presence of rice shouted "Lei Busi" name, this is no doubt that, in

the minds of rice flour and look forward to forward Leijun Cheng as the next Steve Jobs, millet

hope Apple phone. TechCrunch Disrupt conference held in Beijing on November 1, 2011, the millet

Technology CEO Lei Jun said, the the millet technology goal is to become a "world-class" mobile

Internet company and successfully broke into the top 500 list of "the rich" Apple iPhone redefined

the smart phone and other smart phone products in the past five years, could not keep up with the

iPhone for the same reason I launched millet phone. "

2.2 millet mobile product strategy

Product strategy companies develop business strategies, we must first clear what products and

services to meet the demands of consumers, that is to solve the problem of product strategy. Product

strategy is a combination of the core of the marketing 4P, pricing strategy, distribution strategy and

promotional strategy based. From the point of view of the socio-economic development, the

exchange of products is a necessary prerequisite for the social division of labor, corporate

production and social needs of the reunification is achieved through the product, the relationship

between the enterprise and the market mainly through the product or service to contact from

internal purposes, is the center of the production activities. Therefore, the product strategy is the

pillar and cornerstone of corporate marketing activities. In a certain sense, business success and the

key to the development lies in the degree of product to meet consumer demand and product strategy

is correct or not.

2.2.1 millet mobile phone brand strategy

All production and business activities of enterprises around the product, through timely and

effective manner to provide products that consumers need to achieve the development goals of the

enterprise. Production? Whom to produce products? Production of how many products? This

proposition seems Economics is, in fact, is a corporate product strategy that must be answered.

Modern concepts define the product, the product is for attention, acquisition, use, or consumption in

order to meet certain desires and needs everything to the market (Philip Kotler). With the rapid

development of science and technology, social progress, increasingly personalized consumer

demand characteristics. Case of convergence in the core functionality of the product, who can be

faster, more, better meet the need for integration of the complex interests of consumers, who will be

able to

With consumers, market share, and gain a competitive advantage. Famous American management

expert Levitt once said: "The new competition is not the products manufactured in the factory, and

lies outside the factory packaging products with services, advertising, consulting, financing,

delivery or customer that other things of value. "

2.2.2 millet phone product packaging strategy

Millet phone packaging strategy are as follows: similar packaging strategies. The millet phone's a

different type of mobile phone products, a similar pattern on the packaging, the approximate color

and common characteristics. The strategy will enable consumers to deep impression formed millet

mobile phone products, and also reduce the millet phone packaging into wood. Level packaging

strategy. Millet phone in the foundation of the original product MI-ONE Plus in May 15, 2012,

released a limited edition phones with distinct age characteristics the millet phone youthful version,

and according to the level of product quality to take different packaging, youth millet phone

packaging boxes printed prominently on the "youth" word. Supporting packaging strategies. Millet

phone different types and sizes but interrelated products in the same packaging. For example, millet

mobile phones and necessary accessories built-in compact box then the box with the accessories in

unified specification box shipments, which is typical supporting packaging. Bundled product

packaging strategy. Of millet phone youthful version comes in a box out of print as the main image

of college life millet mascot meters rabbit youthful album, to attract consumers to buy.

2.2.3 millet mobile phone market positioning strategy

Millet phone product attributes targeted at mobile phone enthusiasts, the core selling high

configuration and hardware integration. The research and development of products with a "fever"

mode of user participation, of course, it can also be understood as a speculation and pre-warm-up

boo head, but it really is a brand new product. It is almost tempting to think that a large number of

Linux distributions is also based on the Linux kernel development: official added community

involvement, the core of this problem is the millet want to please the user through the "mobile

phone 2.0".

Accurate market positioning and marketing targeting millet 9 Public Offering and repeatedly out

of stock registered user special purchase quickly to gain greater market share, according to the

official data of the millet technology, millet mobile phone is expected to be reached in the first half

of 2012, 300 million in sales throughout the year is expected to achieve 500 million sales, future

product operators to seize market opportunities and customer base.