2024年5月6日发(作者：叶祯)

快手产品体验分析报告

目录

1

产品概述

....................................................................................................................1

1.1体验环境.........................................................................................................1

1.2产品简介.........................................................................................................1

2

产品分析

....................................................................................................................1

2.1产品结构图.....................................................................................................1

2.2核心功能流程图.............................................................................................2

2.3

核心功能体验分析

.........................................................................................4

2.3.1新用户登录注册页面...........................................................................4

2.3.2发现板块...............................................................................................6

2.3.3

关注板块

...............................................................................................8

2.3.4同城板块...............................................................................................9

2.3.5拍摄板块.............................................................................................10

3

产品地位分析分析

..................................................................................................11

3.1短视频行业分析...........................................................................................11

4产品用户分析..........................................................................................................12

4.1

用户特点分析

...............................................................................................12

4.2用户需求分析................................................................................................16

5对产品现有功能的思考..........................................................................................16

6

总结

..........................................................................................................................17

2024年5月6日发(作者：叶祯)

快手产品体验分析报告

目录

1

产品概述

....................................................................................................................1

1.1体验环境.........................................................................................................1

1.2产品简介.........................................................................................................1

2

产品分析

....................................................................................................................1

2.1产品结构图.....................................................................................................1

2.2核心功能流程图.............................................................................................2

2.3

核心功能体验分析

.........................................................................................4

2.3.1新用户登录注册页面...........................................................................4

2.3.2发现板块...............................................................................................6

2.3.3

关注板块

...............................................................................................8

2.3.4同城板块...............................................................................................9

2.3.5拍摄板块.............................................................................................10

3

产品地位分析分析

..................................................................................................11

3.1短视频行业分析...........................................................................................11

4产品用户分析..........................................................................................................12

4.1

用户特点分析

...............................................................................................12

4.2用户需求分析................................................................................................16

5对产品现有功能的思考..........................................................................................16

6

总结

..........................................................................................................................17