2024年5月24日发(作者：仙衣)
案例分析对象：Coca-cola
1. Analyze its 4Ps
Product: Coca-cola came into birth in 1886, which rank first in the
global beverage now. It is popular for its refreshing effect . The
consumers are widely ranged ,from the children to the old .
Price: Coca-cola company have adopted the penetration pricing since it
came into the Chinese market,which makes them increase sales and
market is also prevalent for its reasonable price among the mass.
Place: Its market concept is worth noting. From
to 3A(available,affordable,acceptable)
3P(pervasiveness,preference,price to value) ,we can find
that it’s focus on the brand and the faithfulness for the
customers rather than the price.
Promotion: No wonder commercials play an important role in the
marketing strategy of Coca-cola. Famous stars form
celebrity effect as spokemen .In terms of public relations ,
Coca-cola develops a good brand image through becoming
the traditional torch-passing sponsor. At length ,it builds
an extensive collaboration with Tencent, which is believed
a win-win solution.
2. Have a SWOT analysis
S
①Long history②Good quality③Special recipe④Innovative spirit
As Coca-cola company is a multinational corporation , it’s
①
difficult to manage.
W
②Coca-cola is a kind of high glucose carbonated drink ,therefore
it is low in nutritional value.
③The transport costs of raw material is high.
O
①It can satisfy the young people’s need,and has a world-wide
reputation.
②It has a large market share.
③The company takes an active part in the public service
activities, such as being the sponsor of the Olympic Games.
T
①As the awareness of health is prevalent, people may drink less
of Coca-cola .
②It encounters fierce drink wants to substitute
it, and we can’t neglect its biggest rival—Pepsi-cola.
③It is affected by the ailing economy of the world.
an ad
The title is “cool summer” .
From the picture ,we can see the bottle of Coke-cola is surrounded by
the ice cubes. It can give people an impression that the Coke can be as
cool as the ice cubes in the hot season. So why don’t have a try ?
2024年5月24日发(作者：仙衣)
案例分析对象：Coca-cola
1. Analyze its 4Ps
Product: Coca-cola came into birth in 1886, which rank first in the
global beverage now. It is popular for its refreshing effect . The
consumers are widely ranged ,from the children to the old .
Price: Coca-cola company have adopted the penetration pricing since it
came into the Chinese market,which makes them increase sales and
market is also prevalent for its reasonable price among the mass.
Place: Its market concept is worth noting. From
to 3A(available,affordable,acceptable)
3P(pervasiveness,preference,price to value) ,we can find
that it’s focus on the brand and the faithfulness for the
customers rather than the price.
Promotion: No wonder commercials play an important role in the
marketing strategy of Coca-cola. Famous stars form
celebrity effect as spokemen .In terms of public relations ,
Coca-cola develops a good brand image through becoming
the traditional torch-passing sponsor. At length ,it builds
an extensive collaboration with Tencent, which is believed
a win-win solution.
2. Have a SWOT analysis
S
①Long history②Good quality③Special recipe④Innovative spirit
As Coca-cola company is a multinational corporation , it’s
①
difficult to manage.
W
②Coca-cola is a kind of high glucose carbonated drink ,therefore
it is low in nutritional value.
③The transport costs of raw material is high.
O
①It can satisfy the young people’s need,and has a world-wide
reputation.
②It has a large market share.
③The company takes an active part in the public service
activities, such as being the sponsor of the Olympic Games.
T
①As the awareness of health is prevalent, people may drink less
of Coca-cola .
②It encounters fierce drink wants to substitute
it, and we can’t neglect its biggest rival—Pepsi-cola.
③It is affected by the ailing economy of the world.
an ad
The title is “cool summer” .
From the picture ,we can see the bottle of Coke-cola is surrounded by
the ice cubes. It can give people an impression that the Coke can be as
cool as the ice cubes in the hot season. So why don’t have a try ?