2024年5月29日发(作者：湛飞驰)
千里之行，始于足下。
GRE精选课外阅读文章
GRE精选课外阅读文章, 时尚单品与科技的优雅融合，我们来看
看吧，下面我就和大家共享，来观赏一下吧。
GRE精选课外阅读文章 时尚单品与科技的优雅融合
Why Burberrys boss is a perfect fit for stewards of
big luxury brands Angela Ahrendts, the boss of Burberry, is probably the
main achievement has been to make the 150-year-old British
company the most technologically savvy of its ry plans to be
the first luxury company that is fully digital end to end, she
what can she do for Apple, which on October 14th said it would poach
her to run its retailing operations?
Burberry老板与苹果如此合拍，隐秘何在?Burberry的老板Angela
Ahrendts可能是全部的大型浪费品牌管理者中最不招人喜爱的。他的
主要成就就是使这所150年历史的英国老牌企业成为同行中的技术
型企业。她夸口说Burberry方案成为第一家完全数字化的浪费品企业。
但是苹果于10月14日宣称会插手她的零售业务，对此她又能有什么
方法呢?
Probably the opposite: revive a sense of style at a tech firm that has
lately looked a bit purveyors of luxury fret about
cheapening their wares by selling them the 100 biggest luxury
brands just 56 have transactional websites, according to Exane BNP
Paribas, an investment Ahrendts, an American who took over
Burberry in 2022, had no such hangups.
或许相反，在一家科技公司恢复一种风格有点过时。许多浪费品
供应商担忧在网上销售会降低商品价格。据Exane BNP Paribas ，一
家投资银行称100家顶级浪费品牌中只有56家有网上交易平台。
Ahrendts女士，这位于06年接管Burberry的US人不这么认为。
第 1 页/共 8
页
千里之行，始于足下。
这篇阅读材料还有MP3音频哦!下载传送门
Not content with flogging calfskin trench coats online, she has
deployed every platform, device or bit of software she could think of to
romance customers and spark collaboration among employees and
-wielding salespeople in Burberry stores can look up what
customers have already bought, and suggest what might take their fancy
next.
不满意于仅在网上出售皮制品，她已在各个平台全面铺开，用所
能想到的一切设备吸引顾客，盼望与顾客擦出火花。Burberry的店员
手持IPAD随时记录顾客的购买信息，并猜测他们的可能喜好。
Ms Ahrendts should add pizzazz to Apples bricks-and-mortar shops,
which are the most profitable in America measured by sales per square
that seems a small job for a woman who last year was the
highest-paid chief executive of a company in the FTSE 100 share
Apple, from next spring, she will merely be a senior
vice-president.
Ahrendts。应当投入更多精力在US每季度盈利最多的苹果实体
店上。但对于一个进入去年福布斯百位收入最高企业高管的女士而言，
这好像是小事一桩。至于苹果，从下个春季开头她就仅仅是一个部门
副主席。
So the odds are that her brief will go well beyond managing Apples
stores. She can help it crack the Chinese market, where its iPhones are
also-rans in the race against cheaper smartphones from Samsung and
local ry earns more than a third of its revenue in
Asia compared with Apples 28%.A bigger job will be to ready Apple for
the coming fusion of fashion and technology.
所以很有可能她的表现会比在苹果时更好。她能关心苹果打开竞
第 2 页/共 8
页
2024年5月29日发(作者：湛飞驰)
千里之行，始于足下。
GRE精选课外阅读文章
GRE精选课外阅读文章, 时尚单品与科技的优雅融合，我们来看
看吧，下面我就和大家共享，来观赏一下吧。
GRE精选课外阅读文章 时尚单品与科技的优雅融合
Why Burberrys boss is a perfect fit for stewards of
big luxury brands Angela Ahrendts, the boss of Burberry, is probably the
main achievement has been to make the 150-year-old British
company the most technologically savvy of its ry plans to be
the first luxury company that is fully digital end to end, she
what can she do for Apple, which on October 14th said it would poach
her to run its retailing operations?
Burberry老板与苹果如此合拍，隐秘何在?Burberry的老板Angela
Ahrendts可能是全部的大型浪费品牌管理者中最不招人喜爱的。他的
主要成就就是使这所150年历史的英国老牌企业成为同行中的技术
型企业。她夸口说Burberry方案成为第一家完全数字化的浪费品企业。
但是苹果于10月14日宣称会插手她的零售业务，对此她又能有什么
方法呢?
Probably the opposite: revive a sense of style at a tech firm that has
lately looked a bit purveyors of luxury fret about
cheapening their wares by selling them the 100 biggest luxury
brands just 56 have transactional websites, according to Exane BNP
Paribas, an investment Ahrendts, an American who took over
Burberry in 2022, had no such hangups.
或许相反，在一家科技公司恢复一种风格有点过时。许多浪费品
供应商担忧在网上销售会降低商品价格。据Exane BNP Paribas ，一
家投资银行称100家顶级浪费品牌中只有56家有网上交易平台。
Ahrendts女士，这位于06年接管Burberry的US人不这么认为。
第 1 页/共 8
页
千里之行，始于足下。
这篇阅读材料还有MP3音频哦!下载传送门
Not content with flogging calfskin trench coats online, she has
deployed every platform, device or bit of software she could think of to
romance customers and spark collaboration among employees and
-wielding salespeople in Burberry stores can look up what
customers have already bought, and suggest what might take their fancy
next.
不满意于仅在网上出售皮制品，她已在各个平台全面铺开，用所
能想到的一切设备吸引顾客，盼望与顾客擦出火花。Burberry的店员
手持IPAD随时记录顾客的购买信息，并猜测他们的可能喜好。
Ms Ahrendts should add pizzazz to Apples bricks-and-mortar shops,
which are the most profitable in America measured by sales per square
that seems a small job for a woman who last year was the
highest-paid chief executive of a company in the FTSE 100 share
Apple, from next spring, she will merely be a senior
vice-president.
Ahrendts。应当投入更多精力在US每季度盈利最多的苹果实体
店上。但对于一个进入去年福布斯百位收入最高企业高管的女士而言，
这好像是小事一桩。至于苹果，从下个春季开头她就仅仅是一个部门
副主席。
So the odds are that her brief will go well beyond managing Apples
stores. She can help it crack the Chinese market, where its iPhones are
also-rans in the race against cheaper smartphones from Samsung and
local ry earns more than a third of its revenue in
Asia compared with Apples 28%.A bigger job will be to ready Apple for
the coming fusion of fashion and technology.
所以很有可能她的表现会比在苹果时更好。她能关心苹果打开竞
第 2 页/共 8
页