2024年6月7日发(作者：利玮)
---文档均为word文档，下载后可直接编辑使用亦可打印---
摘要
2019年，可以说是中国手机的5G元年，但是到了2020年才是5G
正式进入商业运营时代。从2G时代开始，统治着我国手机的是诺基亚
以及摩托罗拉，3G的时代是苹果和三星，进入到了4G时代，还是苹果
的独占鳌头，国产手机像OPPO、华为、小米还有Vivo才慢慢崛起。现
在5G的时代已经到来，新的一轮市场洗牌已经开始，OPPO作为国产手
机行业的四巨头之一，在华为尚未崛起的时候占据着国产手机老大的地
位，但是近两年来被华为反超，甚至还有被小米超越的危险，再加上全
球品牌竞争进入淘汰赛，竞争全球化成为中国手机厂商绕不开的新征
途。OPPO作为2019年全球出货量前五的手机厂商，进入5G时代，又将
手机厂商们拉回同一起跑线。综上所述，研究OPPO未来发展前景分析，
是一个非常值得深入探索和研究的问题。
关键词：5G、OPPO、智能手机
Abstract
2019 can be said to be the first year of 5G for Chinese mobile phones, but it
will not be until 2020 that 5G officially enters the era of commercial
operation. Starting from the 2G era, Nokia and Motorola dominated the
mobile phones in our country. The 3G era was dominated by Apple and
Samsung. After entering the 4G era, Apple still dominated the market.
Domestic mobile phones such as OPPO, Huawei, Xiaomi and Vivo slowly
emerged. Now 5G era has arrived, and a new round of market reshuffle has
begun. OPPO, as one of the four giants in the domestic mobile phone
industry, occupied the position of the leader of domestic mobile phones
before Huawei rose up. However, in the past two years, it has been
overtaken by Huawei and even threatened to be overtaken by Xiaomi.
Coupled with the global brand competition entering the knockout stage,
competition globalization has become a new journey that Chinese mobile
phone manufacturers cannot go around. OPPO, as the top five mobile phone
manufacturers in 2019, has entered the 5G era, bringing mobile phone
manufacturers back to the same starting line. To sum up, the study of
OPPO's future development prospect analysis is a very worthy of in-depth
exploration and research.
Key words: 5G, OPPO, Smart phone
2024年6月7日发(作者：利玮)
---文档均为word文档，下载后可直接编辑使用亦可打印---
摘要
2019年，可以说是中国手机的5G元年，但是到了2020年才是5G
正式进入商业运营时代。从2G时代开始，统治着我国手机的是诺基亚
以及摩托罗拉，3G的时代是苹果和三星，进入到了4G时代，还是苹果
的独占鳌头，国产手机像OPPO、华为、小米还有Vivo才慢慢崛起。现
在5G的时代已经到来，新的一轮市场洗牌已经开始，OPPO作为国产手
机行业的四巨头之一，在华为尚未崛起的时候占据着国产手机老大的地
位，但是近两年来被华为反超，甚至还有被小米超越的危险，再加上全
球品牌竞争进入淘汰赛，竞争全球化成为中国手机厂商绕不开的新征
途。OPPO作为2019年全球出货量前五的手机厂商，进入5G时代，又将
手机厂商们拉回同一起跑线。综上所述，研究OPPO未来发展前景分析，
是一个非常值得深入探索和研究的问题。
关键词：5G、OPPO、智能手机
Abstract
2019 can be said to be the first year of 5G for Chinese mobile phones, but it
will not be until 2020 that 5G officially enters the era of commercial
operation. Starting from the 2G era, Nokia and Motorola dominated the
mobile phones in our country. The 3G era was dominated by Apple and
Samsung. After entering the 4G era, Apple still dominated the market.
Domestic mobile phones such as OPPO, Huawei, Xiaomi and Vivo slowly
emerged. Now 5G era has arrived, and a new round of market reshuffle has
begun. OPPO, as one of the four giants in the domestic mobile phone
industry, occupied the position of the leader of domestic mobile phones
before Huawei rose up. However, in the past two years, it has been
overtaken by Huawei and even threatened to be overtaken by Xiaomi.
Coupled with the global brand competition entering the knockout stage,
competition globalization has become a new journey that Chinese mobile
phone manufacturers cannot go around. OPPO, as the top five mobile phone
manufacturers in 2019, has entered the 5G era, bringing mobile phone
manufacturers back to the same starting line. To sum up, the study of
OPPO's future development prospect analysis is a very worthy of in-depth
exploration and research.
Key words: 5G, OPPO, Smart phone