2024年4月12日发(作者：斯俊侠)
apple公司英文简介_apple公司的英文介绍
Is Apple (Apple Inc.)The United StatesA high-tech e jobs、
Steve wozniakAnd Wayne (Ron Wayne) and others founded on April 1, 1976, and
named the United States Apple (Apple Computer Inc.), on January 9, 2021,
changed its name to Apple headquarters is located inThe state of
Californiathecupertino。
Apple's ipo listing on December 12, 1980, 2021, hit a record $623.5
billion in market value, as of June 2021, the company has become the world for
three consecutive yearsMarket valueThe largest , the world top
500 in 2021listRanked September 30, 2021, in the macro alliance group
"best global brands" report, more than appleCoca-ColaTo become the world's
most valuable 2021, applebrandbeyondGoogle(Google), to become the
world's most valuable brands.
On July 20, 2021,"wealthReleased the latestThe world top 500List of apple
ranked ninth 。
Beijing time at 1 am on September 8, 2021, 2021 apple product launches in
the fall in the United StatesSan FranciscotheBill graham municipal hallA .In
October, apple become the global top 100 most valuable brands in 2021 the
first prize.
On January 6, 2021, eight o 'clock in the morning,"Red Friday"Sales
promotion activity in apple's official website is launched, instant a large
number of userswebsiteJust two minutes to snap up all participate in the
activities of the headset was gone, website show ", because of the large
demand for the purchase of the product does not contain Beats Solo3 Wireless
headphone ".Apple's official website once paralyzed at the same time, the page
cannot be opened.
In February 2021, the Brand Finance released 2021 annual list of top 500
global Brand, the company ranked second.
Apple the beginning of the creation, the main development and
salesThe personal computerUp to 2021, dedicated to the design, development and
sales of consumer electronics, computer software, and online servicesThe
personal 'sApple IIIn the 1970 s has contributed to the personal
computer revolution, laterMacintoshThe relay in the 1980 s sustainable
company is mainly hardware productsMacComputer series,iPodThe
media player,iPhoneSmart phones andiPadTablets;Online services includingiCloud、
iTunes StoreandApp Store;Software includingOS XandiOSThe operating
system,iTunesMultimedia web browser,SafariA web browser,
andiLifeandiWorkCreativity and productivity is famous for its
innovation in high-tech enterprises in the world.
Start a company
In 1971, the age of 16Steve jobs(Steve JobsStephen Wozniak) and the age of
21 (Stephen Wozniak) by friends and get to know.
In 1976,Steve jobsPersuaded ward assembly machines to sell to him, another
friend, Wayne (Ron Wayne) joined, three people in the April 1 1976 The day
ofApple computer company(Apple Computer Inc.).In may The same year, Steve jobs
and a local computer store The Byte Shop, The shopkeeper Paul tyrael (Paul
Terrell) ordering department became known as 50Apple IThe equipment, and at
the time of delivery to pay each $ made after the order, to sell their
valuables for fundraising, and persuade large electronic components
distributor Cramer Electronics store credit manager, the parts after the first
payment, eventually jobs successfully completed the deal.
In January 1977, apple computer company officially registered as"Apple
computer company". In the same year, ward design than successfullyApple IThe
more advancedApple want to expand the company and the bank loans, but
Wayne, because of the risk investment failure cause psychological shadow
pulled out of the (the other is crazy for Wayne to choose to give up health
work).The apple computer company, lack of Khoja jobs finally met
Mike horse (Mike Markkula), MikeMr Khoja horse$92000 and on and onSteve
jobsJointly signed a $250000 bank loans.
In April 1977, the company in the first Computer exhibition in the West
bank (West squadron Computer Fair) on the Apple II became the first
in human historyThe personal II is also the first with the
output of mono sound architecture, make the personal computer is no longer a
has sold millions of type II in the 80 s, also has a variety of
modified models, including Apple IIe and IIgs and so the late 90 s,
between the two computers can still be found in many schools, becomeThe
personal computerMasterpiece.
A public company
On December 12, 1980, the company ipo listing, in less than an hour, 4.6
million shares were snapped up, closed at $29 a share on the same
ated at the closing price, apple's senior produced four billionaires
and more than 40 that time they attract money than in
1956ford(Ford) after any initial public offering (IPO), and than any in the
history of the company to create moreThe five years the
company has entered the world top 500, was the fastest.
New product research and development
In the 80 s, apple personal computer business in emerging
heaviest weight of them is the "top" - IBM computer.
Apple launched in 1983 with the CEOSteve jobsNamed after the names of the
daughters of the new computerApple Lisa, this is the world's first and a
graphical user interfaceThe mouseCombination of personal is a
landmark of the computer, can say no Lisa, no Macintosh (early in the
development of Mac, a lot of system software are on Lisa design), it has 16CPU，
mouse, hard disk, and supports the graphical user interface and multitasking
operating system, and random bundled the seven commercial January
1983, with a net worth of $9995 launched a above it again the
product of The Times, but too expensive price and lack of the support of
software developers, to makeApple computer companyAgain lose an opportunity of
enterprise market is terminated in 1986, Yu Huo buried in
UtahlandfillsThe computer is considered one of the worst apple products.
On January 24, 1984,Apple MacintoshRelease, the computer is equipped with
new revolutionary of the operating system, become a milestone in the history
of the development of the computer industry, the Mac has been introduced,
which is popular, people rushed to snap up, apple's market share continues to
oshFor apple's success, but it can't reach it best level.
In 1985, jobs received by President Reagan awarded the national medal of
insisted that apple computer software and hardware of the
bundle, the apple computer can't gone popularization, plus mighty IBM also
began to wake up, also introduced a personal computer, large market, the
development of the new jobs computer never succeeded, and the directors,
general manager of blame for the failure of the chairman Steve jobs.
Decline period
1985 4 menstrual by apple's board of directors has revoked the management
power of jobs, jobs several times to regain power has not been successful,
then on September 17, 1985 angry resigned from apple's chairman, selling his
apple created NeXTComputer company after the windows95 system was
born, apple's market share fell off a cliff, almost on the brink of collapse.
On October 24, 1985, the then CEOJohn sculley(John Sculley) signed a bad
contract in apple's agreed with Microsoft if it continues for apple
production software (such as Word, Excel) allows Microsoft to use part of
apple's graphical interface Sculley didn't do the deal with
Microsoft, Windows might never get involved, because it with MacOS similarity,
clearly apple will easily win in any lawsuit against Microsoft.
In 1988, because Microsoft Windows2.0.3 used similar to Mac icon, to
Microsoft and appleHPCompany filed for allegedly violating apple's
a lawsuit for the next six years, until August 24, 1993, court
official verdict on apple's lawsuit in 1985 ruled that Microsoft Windows2.0.3
does not constitute they think "apple will easily in any
lawsuits against Microsoft," the idea of the wind dissipate as the judge's
decision.
Launched in 1989, sales of owe the ideal notebook Macintosh Portable, a
laptop is more popularPowerBookLaunch the market in the early 1990 is
the first time andSONYThe joint design, and for today's popular laptop set up
the appearance of modern is through the hinge support at the back
of the screen, open the second part of the platform after placed the keyboard,
the front is a trackball (later changed to touch the board).This from apple's
products also includes the operating system (such as ProDOS,Mac OSandA/UX),
network products, such asAppleTalk) and multimedia software (QuickTime).In
addition, apple has developed the world's first PDA -Apple Newton, and then
inspire developerswikitheHyperCardSoftware.
In 1990, with apple's sales decline, benghazi policy started and
eventually will unseat its widespread e jobsAfter leaving
apple computer, the company's development as competent to make - Louis
benghazi hand, before he is the head of zi will product line into
two directions, namely more "open" and high price, low profits, he think that
should not be selling at the bottom end of the apple west
policy led to the price of apple products is higher and higher, the company
has a low end of the project called "Drama", was eventually benghazi halted.
Apple launched in 1993NewtonTo create aPersonal digital assistants
(pdas)(Personal Digital Assistance), the word is the first although
it owed to the ideal, but become a Palm Pilot andPocket PCProducts such as
hout the 1990 s, Microsoft started than apple get more new
computer 's market share to drop from 20% to 5% over 10
1993,John sculleyResigned as CEO,Michael spindlerTo his tenure
he promoted low-end computers such as the Macintosh Classic, Macintosh II si,
Macintosh ue to produce and executionApple NewtonCopland operating
system and development policy, he also participated in apple and IBM,SUN、
philipsThe merger talks.
In 1994, apple updated itMacintoshProduct line, introduced the Power Mac
is based on IBM,MOTOROLAAnd apple three common development PowerPC
processor processor USES RISC (reduced instruction set computing)
structure, it exceeded Mac used by Motorola 680 x0 series, and has a different
adjusted system software, it can make most of the old processor
program to simulate running mode on PowerPC series.
In 1996,Gil amelioWho took over as CEO position.
On August 6, 1997, Microsoft USES the voting shares in exchange for $150
million to buy apple apple to press charges after Microsoft copyright
infringement lawsuits and each built on a MacintoshInternet
Explorer.(Microsoft has sold out in later held by apple stock.)Perhaps more
significant, Microsoft also announced to continue to support it on the Mac
version of office series, and quickly established the Macintosh software
version before this reversed Microsoft software from the PC
version of the backward situation, it also makes it a number of awards.
Stage a comeback
NeXTComputer company founded in 1997, jobs and apple company acquisitions,
and again returned to apple as chairman.
In 2001, apple launchedMac OS X, one based on jobs' NeXTStep operating
integrates the finallyUNIXStability, reliability and security, and
ease of use of the Macintosh interface, and at the same time with
professionals and consumers for the target X software including the
old system simulation software, the method of making it can perform in OS X
software written appleCarbonLibrary, before the OS X software
developed by relatively easy to cooperate and make use of the characteristic
of OS X.
On October 23, 2001, appleiPoddigitalMusic playerA great success, with its
exclusiveiTunesNetwork paid music download system, vanquishedSONY
kmanSeries to become the world's share of the first portable music
player, then introduced several more strengthened the apple iPod series
products of unshakable position in the business of digital music May
2001, apple announced the opening of the appleRetail two main
purposes: 1, to suppress the market share of apple's downward trend.2, to
improve the poor affiliate marketing lly, apple's retail stores
only shop in the United the end of 2021, is located in Tokyo's ginza
store opened, this also is apple opened the first apple store outside the
United district, Osaka, in August 2021, the opening of the
store,NagoyaIn London, England's first European of shops also opened one after
May 2021, apple in Manhattan, New York's fifth avenue open 24 hours
a day, with nearly 10 meters glass cube entrance to flagship store.
In early 2002, apple's first shows the new iMac consists of one and
a half spherical base and a neck with a rotating support of digital flat panel
product in the summer of 2021 to stop production.
On August 31, 2021, shows apple G5 processor basediMacModel, and marketed
in the middle of model saves the base, theCPUAnd the computer
hardware to hide inFlat panel displayThe back of the is supported by a
streamlined aluminum foot new iMac called iMac G5, was the world's
thinnest desktop computer, about 5.1 cm thick (equivalent to about 2
inches).Products include the use of wireless LAN technology to connect
different brand apple computerAirPort, as well asiBookG4 and computer.
On June 6, 2021WWDCConference, CEO Steve jobs announced that since 2021,
will begin to use the Mac productsIntel(Intel) made by the CPU (Intel Core).
On April 5, 2021, apple launched allowed the use of Intel
microprocessorsMacComputers running MicrosoftWindows XPThe software ofBoot
simplifies the install Windows task on Mac, step by step guide, the
user can also choose is to use when restart the machineMac OS
August 29, 2021, issued a statement, apple computer companyGoogleThe company's
chief executiveEric schmidtHas joined the apple hed in 2021, Steve
jobs, the first to use Intel processors of desktop computers and laptops, iMac
and MacBook Pro, ed in 2021, the sixth
generationiPodDigital music player, called 2021, the launch of
the second generationiPod nanoDigital music player, andiPod miniAluminum shell
of the same design.
In 2021, apple launched the iPhone, a combination of the iPod and the
function of mobile phone is also an online tool and flow
2021, launched the third generationiPod nanoUltra-thin digital
music player, from narrow to wide flat same year, apple is also
introducediPod touch.A month later, the company has sold more than 60 million
programs, this is the company earned an average of one million business
profits a than three months, apple has become the factory of the
world's third largest mobile phone company.
In 2021,Steve jobsReleased on Mac World () out of the envelopeMacBook
AirAt the time the thinnest notebook 2021, Steve jobs released the iPod
nano 4th generation on Mac World, iPod touch, the second generation, the new
design of the MacBook Pro and MacBook, and 24 inch Apple new LED Cinema
July 11, 2021, apple launchediPhone 2x to provide global
language version).At the same time, the company's website halt to the sale of
the first generation of the iPhone, the official reason for the price is too
high.
In 2021, apple's senior vice President of global marketing Philip Schiller
in Mac World 2021 conference the redesigned 17 inch screen MacBook
year on March 3, upgrade versioniMacDid not change, but the appearance, its
USES new NVIDIA graphics card, and small to reduce the price of the iMac, and
updates including Mac mini and Mac June 25, 2021, launched the new
iPhone, namediPhone 3GS, S represents the speed, the iPhone 3 gs iPhone
performance was the best one, its running speed is more than twice the first
two generation of the iPhone, and joinThe compass, camera, the same
time, apple's official website for iPhone3G to reduce the September
10, 2021 update all iPod products (iPod touch, iPod classic, iPod nano), which
support the fifth-generation iPod nano camera and radio function, launched
iTunes 9, launched a Snow Leopard system.
On January 27, 2021, apple introduced the think it is a very
unique and novel products, however, the launch has not April 3,
the series products (wi-fi, wi-fi + 3 g);June 7-11 (USA), local time, apple
held in San Francisco's Moscone West conference and exhibition center, apple
released the fourth generation iPhone, model foriPhone 4。
March 2, 2021, the two series products (wi-fi, wi-fi + 3 g);On May 6
(Beijing time), apple retail locations in China sell it formally, trading
price 3688 yuan, each of two (2).On October 5, to launchiPhone 4S，iOS 5，
the same time the iPhone 4 g version 's website officially
discontinued iPhone3G and announced production iPhone3G.
After the era of Steve jobs
On August 24, 2021, Mr. Jobs stepped down as apple CEO, the board of
directors appointed former chief operating officer Tim cook for the company's
new chief executive, Steve jobs was elected chairman of the board of
October 5, 2021, Steve jobs has took over after did not
make significant changes to the company, generally in accordance with the
direction of the era of Steve jobs to continue operation of the
January 10, 2021, apple's $500 million acquisition of Israel Anobit memory
manufacturers, at the same time set up r&d center in the local.
In April 2021, the apple with the market capitalisation of more than $520
billion held the first June 12, 1 in the morning (Beijing time), when
the apple worldwide developers conference (WWDC) in San Francisco on the
official launch of a new generation of mobile operating system iOS 6, and
launch new MacBook Pro and other new products, and independent research and
development of 3 d map September 12, apple released a new
generationiPhone5As well asiPod touch e to stop selling the iphone 3
gs and has suspended the iphone 3 ber 20 (Beijing time), apple, the
new systemiOS 6The official online updates.
On June 10, 2021, apple held in 2021WWDC, a range of small upgrade the
MacBook Air, and publish the new Mac Pro, iOS and OS 10.9 September 11,
apple released the iPhone 5 and iPhone 5 s c, formal halt to the sale of the
iPhone 5 and iPhone 4 (with the exception of China and Brazil) and announced
to suspend 2021, the United States, the latest data from the
survey FactSet, according to apple's return to the global market value at the
top.
On September 10, 014, Apple at the cooper, Flint theatre (Flint Center
held a conference, rumors have long iPhone6, 6 Plus the iPhone, and Apple's
first wearable smart devices Apple October 17, apple Infinite Loop in
cupertino, California headquarters park Town Hall Hall held on the theme of
"long (It 's had been way too long)" of the product is also the
apple iPhone6, after being issued, the iPhone 6 Plus apple second large
conference held in the the conference, apple officially launched the
Air 2, the mini 3, retina screen the iMac, the new Mac mini and iOS 8.1 and
Yosemite system. All machines are made in the new product and new fingerprint
identification function may be November 4, apple plans to set up apple
university in China, seeking to consolidate its status in China's long-term
company vice President and President of the university of Joel
Podolny is interviewing candidates in China of the November 4,
apple's first eurobonds, divide into two batch of 8 and 12 year a total of 2.8
billion euros, of which 8 10-year bond yields at 1.082%, 12 10-year bond yield
is 1.671%, the yield is lower than the previous issue all the time the same
euro-denominated corporate bonds.
On November 11, 014,alibabaExecutive vice chairmanMr. TsaiSaid that
alibaba and apple are discussing potential cooperation in the field of payment.
On January 9, 2021, apple has recruitmentHPJohn Solomon, senior executives
(John Solomon), responsible for the products for the enterprise market
marketing.
On January 28, 2021, research firm Canalys said the apple in the fourth
quarter of 2021 for the first time a smartphone market in China's largest
manufacturers.
On February 21, 015, the apple of the public, will be the first to launch
the iOS beta.
On March 9, 2021, the company in the spring of 2021 conference held in San
Francisco, California, USA, new product appearance.
On April 17, 2021, apple and nonprofit environmental organization The
Conservation Fund, Maine in The United States and north Carolina have
purchased more than 36000 acres (220000 acres) vulnerable forest, use that for
paper and packaging to provide renewable materials.
On September 9, 2021, the company in the United States San Francisco bill
graham municipal hall, the fall of 2021 conference, new product appearance.
On March 21, 2021, the company in California, the city of cupertino held
2021 spring new product launch, apple will launch 4 inches small screen mobile
phone and the new device.
In February 2021, IDC announced global smartphone sales data in 2021,
apple mobile ranked second
感谢您的阅读，祝您生活愉快。
2024年4月12日发(作者：斯俊侠)
apple公司英文简介_apple公司的英文介绍
Is Apple (Apple Inc.)The United StatesA high-tech e jobs、
Steve wozniakAnd Wayne (Ron Wayne) and others founded on April 1, 1976, and
named the United States Apple (Apple Computer Inc.), on January 9, 2021,
changed its name to Apple headquarters is located inThe state of
Californiathecupertino。
Apple's ipo listing on December 12, 1980, 2021, hit a record $623.5
billion in market value, as of June 2021, the company has become the world for
three consecutive yearsMarket valueThe largest , the world top
500 in 2021listRanked September 30, 2021, in the macro alliance group
"best global brands" report, more than appleCoca-ColaTo become the world's
most valuable 2021, applebrandbeyondGoogle(Google), to become the
world's most valuable brands.
On July 20, 2021,"wealthReleased the latestThe world top 500List of apple
ranked ninth 。
Beijing time at 1 am on September 8, 2021, 2021 apple product launches in
the fall in the United StatesSan FranciscotheBill graham municipal hallA .In
October, apple become the global top 100 most valuable brands in 2021 the
first prize.
On January 6, 2021, eight o 'clock in the morning,"Red Friday"Sales
promotion activity in apple's official website is launched, instant a large
number of userswebsiteJust two minutes to snap up all participate in the
activities of the headset was gone, website show ", because of the large
demand for the purchase of the product does not contain Beats Solo3 Wireless
headphone ".Apple's official website once paralyzed at the same time, the page
cannot be opened.
In February 2021, the Brand Finance released 2021 annual list of top 500
global Brand, the company ranked second.
Apple the beginning of the creation, the main development and
salesThe personal computerUp to 2021, dedicated to the design, development and
sales of consumer electronics, computer software, and online servicesThe
personal 'sApple IIIn the 1970 s has contributed to the personal
computer revolution, laterMacintoshThe relay in the 1980 s sustainable
company is mainly hardware productsMacComputer series,iPodThe
media player,iPhoneSmart phones andiPadTablets;Online services includingiCloud、
iTunes StoreandApp Store;Software includingOS XandiOSThe operating
system,iTunesMultimedia web browser,SafariA web browser,
andiLifeandiWorkCreativity and productivity is famous for its
innovation in high-tech enterprises in the world.
Start a company
In 1971, the age of 16Steve jobs(Steve JobsStephen Wozniak) and the age of
21 (Stephen Wozniak) by friends and get to know.
In 1976,Steve jobsPersuaded ward assembly machines to sell to him, another
friend, Wayne (Ron Wayne) joined, three people in the April 1 1976 The day
ofApple computer company(Apple Computer Inc.).In may The same year, Steve jobs
and a local computer store The Byte Shop, The shopkeeper Paul tyrael (Paul
Terrell) ordering department became known as 50Apple IThe equipment, and at
the time of delivery to pay each $ made after the order, to sell their
valuables for fundraising, and persuade large electronic components
distributor Cramer Electronics store credit manager, the parts after the first
payment, eventually jobs successfully completed the deal.
In January 1977, apple computer company officially registered as"Apple
computer company". In the same year, ward design than successfullyApple IThe
more advancedApple want to expand the company and the bank loans, but
Wayne, because of the risk investment failure cause psychological shadow
pulled out of the (the other is crazy for Wayne to choose to give up health
work).The apple computer company, lack of Khoja jobs finally met
Mike horse (Mike Markkula), MikeMr Khoja horse$92000 and on and onSteve
jobsJointly signed a $250000 bank loans.
In April 1977, the company in the first Computer exhibition in the West
bank (West squadron Computer Fair) on the Apple II became the first
in human historyThe personal II is also the first with the
output of mono sound architecture, make the personal computer is no longer a
has sold millions of type II in the 80 s, also has a variety of
modified models, including Apple IIe and IIgs and so the late 90 s,
between the two computers can still be found in many schools, becomeThe
personal computerMasterpiece.
A public company
On December 12, 1980, the company ipo listing, in less than an hour, 4.6
million shares were snapped up, closed at $29 a share on the same
ated at the closing price, apple's senior produced four billionaires
and more than 40 that time they attract money than in
1956ford(Ford) after any initial public offering (IPO), and than any in the
history of the company to create moreThe five years the
company has entered the world top 500, was the fastest.
New product research and development
In the 80 s, apple personal computer business in emerging
heaviest weight of them is the "top" - IBM computer.
Apple launched in 1983 with the CEOSteve jobsNamed after the names of the
daughters of the new computerApple Lisa, this is the world's first and a
graphical user interfaceThe mouseCombination of personal is a
landmark of the computer, can say no Lisa, no Macintosh (early in the
development of Mac, a lot of system software are on Lisa design), it has 16CPU，
mouse, hard disk, and supports the graphical user interface and multitasking
operating system, and random bundled the seven commercial January
1983, with a net worth of $9995 launched a above it again the
product of The Times, but too expensive price and lack of the support of
software developers, to makeApple computer companyAgain lose an opportunity of
enterprise market is terminated in 1986, Yu Huo buried in
UtahlandfillsThe computer is considered one of the worst apple products.
On January 24, 1984,Apple MacintoshRelease, the computer is equipped with
new revolutionary of the operating system, become a milestone in the history
of the development of the computer industry, the Mac has been introduced,
which is popular, people rushed to snap up, apple's market share continues to
oshFor apple's success, but it can't reach it best level.
In 1985, jobs received by President Reagan awarded the national medal of
insisted that apple computer software and hardware of the
bundle, the apple computer can't gone popularization, plus mighty IBM also
began to wake up, also introduced a personal computer, large market, the
development of the new jobs computer never succeeded, and the directors,
general manager of blame for the failure of the chairman Steve jobs.
Decline period
1985 4 menstrual by apple's board of directors has revoked the management
power of jobs, jobs several times to regain power has not been successful,
then on September 17, 1985 angry resigned from apple's chairman, selling his
apple created NeXTComputer company after the windows95 system was
born, apple's market share fell off a cliff, almost on the brink of collapse.
On October 24, 1985, the then CEOJohn sculley(John Sculley) signed a bad
contract in apple's agreed with Microsoft if it continues for apple
production software (such as Word, Excel) allows Microsoft to use part of
apple's graphical interface Sculley didn't do the deal with
Microsoft, Windows might never get involved, because it with MacOS similarity,
clearly apple will easily win in any lawsuit against Microsoft.
In 1988, because Microsoft Windows2.0.3 used similar to Mac icon, to
Microsoft and appleHPCompany filed for allegedly violating apple's
a lawsuit for the next six years, until August 24, 1993, court
official verdict on apple's lawsuit in 1985 ruled that Microsoft Windows2.0.3
does not constitute they think "apple will easily in any
lawsuits against Microsoft," the idea of the wind dissipate as the judge's
decision.
Launched in 1989, sales of owe the ideal notebook Macintosh Portable, a
laptop is more popularPowerBookLaunch the market in the early 1990 is
the first time andSONYThe joint design, and for today's popular laptop set up
the appearance of modern is through the hinge support at the back
of the screen, open the second part of the platform after placed the keyboard,
the front is a trackball (later changed to touch the board).This from apple's
products also includes the operating system (such as ProDOS,Mac OSandA/UX),
network products, such asAppleTalk) and multimedia software (QuickTime).In
addition, apple has developed the world's first PDA -Apple Newton, and then
inspire developerswikitheHyperCardSoftware.
In 1990, with apple's sales decline, benghazi policy started and
eventually will unseat its widespread e jobsAfter leaving
apple computer, the company's development as competent to make - Louis
benghazi hand, before he is the head of zi will product line into
two directions, namely more "open" and high price, low profits, he think that
should not be selling at the bottom end of the apple west
policy led to the price of apple products is higher and higher, the company
has a low end of the project called "Drama", was eventually benghazi halted.
Apple launched in 1993NewtonTo create aPersonal digital assistants
(pdas)(Personal Digital Assistance), the word is the first although
it owed to the ideal, but become a Palm Pilot andPocket PCProducts such as
hout the 1990 s, Microsoft started than apple get more new
computer 's market share to drop from 20% to 5% over 10
1993,John sculleyResigned as CEO,Michael spindlerTo his tenure
he promoted low-end computers such as the Macintosh Classic, Macintosh II si,
Macintosh ue to produce and executionApple NewtonCopland operating
system and development policy, he also participated in apple and IBM,SUN、
philipsThe merger talks.
In 1994, apple updated itMacintoshProduct line, introduced the Power Mac
is based on IBM,MOTOROLAAnd apple three common development PowerPC
processor processor USES RISC (reduced instruction set computing)
structure, it exceeded Mac used by Motorola 680 x0 series, and has a different
adjusted system software, it can make most of the old processor
program to simulate running mode on PowerPC series.
In 1996,Gil amelioWho took over as CEO position.
On August 6, 1997, Microsoft USES the voting shares in exchange for $150
million to buy apple apple to press charges after Microsoft copyright
infringement lawsuits and each built on a MacintoshInternet
Explorer.(Microsoft has sold out in later held by apple stock.)Perhaps more
significant, Microsoft also announced to continue to support it on the Mac
version of office series, and quickly established the Macintosh software
version before this reversed Microsoft software from the PC
version of the backward situation, it also makes it a number of awards.
Stage a comeback
NeXTComputer company founded in 1997, jobs and apple company acquisitions,
and again returned to apple as chairman.
In 2001, apple launchedMac OS X, one based on jobs' NeXTStep operating
integrates the finallyUNIXStability, reliability and security, and
ease of use of the Macintosh interface, and at the same time with
professionals and consumers for the target X software including the
old system simulation software, the method of making it can perform in OS X
software written appleCarbonLibrary, before the OS X software
developed by relatively easy to cooperate and make use of the characteristic
of OS X.
On October 23, 2001, appleiPoddigitalMusic playerA great success, with its
exclusiveiTunesNetwork paid music download system, vanquishedSONY
kmanSeries to become the world's share of the first portable music
player, then introduced several more strengthened the apple iPod series
products of unshakable position in the business of digital music May
2001, apple announced the opening of the appleRetail two main
purposes: 1, to suppress the market share of apple's downward trend.2, to
improve the poor affiliate marketing lly, apple's retail stores
only shop in the United the end of 2021, is located in Tokyo's ginza
store opened, this also is apple opened the first apple store outside the
United district, Osaka, in August 2021, the opening of the
store,NagoyaIn London, England's first European of shops also opened one after
May 2021, apple in Manhattan, New York's fifth avenue open 24 hours
a day, with nearly 10 meters glass cube entrance to flagship store.
In early 2002, apple's first shows the new iMac consists of one and
a half spherical base and a neck with a rotating support of digital flat panel
product in the summer of 2021 to stop production.
On August 31, 2021, shows apple G5 processor basediMacModel, and marketed
in the middle of model saves the base, theCPUAnd the computer
hardware to hide inFlat panel displayThe back of the is supported by a
streamlined aluminum foot new iMac called iMac G5, was the world's
thinnest desktop computer, about 5.1 cm thick (equivalent to about 2
inches).Products include the use of wireless LAN technology to connect
different brand apple computerAirPort, as well asiBookG4 and computer.
On June 6, 2021WWDCConference, CEO Steve jobs announced that since 2021,
will begin to use the Mac productsIntel(Intel) made by the CPU (Intel Core).
On April 5, 2021, apple launched allowed the use of Intel
microprocessorsMacComputers running MicrosoftWindows XPThe software ofBoot
simplifies the install Windows task on Mac, step by step guide, the
user can also choose is to use when restart the machineMac OS
August 29, 2021, issued a statement, apple computer companyGoogleThe company's
chief executiveEric schmidtHas joined the apple hed in 2021, Steve
jobs, the first to use Intel processors of desktop computers and laptops, iMac
and MacBook Pro, ed in 2021, the sixth
generationiPodDigital music player, called 2021, the launch of
the second generationiPod nanoDigital music player, andiPod miniAluminum shell
of the same design.
In 2021, apple launched the iPhone, a combination of the iPod and the
function of mobile phone is also an online tool and flow
2021, launched the third generationiPod nanoUltra-thin digital
music player, from narrow to wide flat same year, apple is also
introducediPod touch.A month later, the company has sold more than 60 million
programs, this is the company earned an average of one million business
profits a than three months, apple has become the factory of the
world's third largest mobile phone company.
In 2021,Steve jobsReleased on Mac World () out of the envelopeMacBook
AirAt the time the thinnest notebook 2021, Steve jobs released the iPod
nano 4th generation on Mac World, iPod touch, the second generation, the new
design of the MacBook Pro and MacBook, and 24 inch Apple new LED Cinema
July 11, 2021, apple launchediPhone 2x to provide global
language version).At the same time, the company's website halt to the sale of
the first generation of the iPhone, the official reason for the price is too
high.
In 2021, apple's senior vice President of global marketing Philip Schiller
in Mac World 2021 conference the redesigned 17 inch screen MacBook
year on March 3, upgrade versioniMacDid not change, but the appearance, its
USES new NVIDIA graphics card, and small to reduce the price of the iMac, and
updates including Mac mini and Mac June 25, 2021, launched the new
iPhone, namediPhone 3GS, S represents the speed, the iPhone 3 gs iPhone
performance was the best one, its running speed is more than twice the first
two generation of the iPhone, and joinThe compass, camera, the same
time, apple's official website for iPhone3G to reduce the September
10, 2021 update all iPod products (iPod touch, iPod classic, iPod nano), which
support the fifth-generation iPod nano camera and radio function, launched
iTunes 9, launched a Snow Leopard system.
On January 27, 2021, apple introduced the think it is a very
unique and novel products, however, the launch has not April 3,
the series products (wi-fi, wi-fi + 3 g);June 7-11 (USA), local time, apple
held in San Francisco's Moscone West conference and exhibition center, apple
released the fourth generation iPhone, model foriPhone 4。
March 2, 2021, the two series products (wi-fi, wi-fi + 3 g);On May 6
(Beijing time), apple retail locations in China sell it formally, trading
price 3688 yuan, each of two (2).On October 5, to launchiPhone 4S，iOS 5，
the same time the iPhone 4 g version 's website officially
discontinued iPhone3G and announced production iPhone3G.
After the era of Steve jobs
On August 24, 2021, Mr. Jobs stepped down as apple CEO, the board of
directors appointed former chief operating officer Tim cook for the company's
new chief executive, Steve jobs was elected chairman of the board of
October 5, 2021, Steve jobs has took over after did not
make significant changes to the company, generally in accordance with the
direction of the era of Steve jobs to continue operation of the
January 10, 2021, apple's $500 million acquisition of Israel Anobit memory
manufacturers, at the same time set up r&d center in the local.
In April 2021, the apple with the market capitalisation of more than $520
billion held the first June 12, 1 in the morning (Beijing time), when
the apple worldwide developers conference (WWDC) in San Francisco on the
official launch of a new generation of mobile operating system iOS 6, and
launch new MacBook Pro and other new products, and independent research and
development of 3 d map September 12, apple released a new
generationiPhone5As well asiPod touch e to stop selling the iphone 3
gs and has suspended the iphone 3 ber 20 (Beijing time), apple, the
new systemiOS 6The official online updates.
On June 10, 2021, apple held in 2021WWDC, a range of small upgrade the
MacBook Air, and publish the new Mac Pro, iOS and OS 10.9 September 11,
apple released the iPhone 5 and iPhone 5 s c, formal halt to the sale of the
iPhone 5 and iPhone 4 (with the exception of China and Brazil) and announced
to suspend 2021, the United States, the latest data from the
survey FactSet, according to apple's return to the global market value at the
top.
On September 10, 014, Apple at the cooper, Flint theatre (Flint Center
held a conference, rumors have long iPhone6, 6 Plus the iPhone, and Apple's
first wearable smart devices Apple October 17, apple Infinite Loop in
cupertino, California headquarters park Town Hall Hall held on the theme of
"long (It 's had been way too long)" of the product is also the
apple iPhone6, after being issued, the iPhone 6 Plus apple second large
conference held in the the conference, apple officially launched the
Air 2, the mini 3, retina screen the iMac, the new Mac mini and iOS 8.1 and
Yosemite system. All machines are made in the new product and new fingerprint
identification function may be November 4, apple plans to set up apple
university in China, seeking to consolidate its status in China's long-term
company vice President and President of the university of Joel
Podolny is interviewing candidates in China of the November 4,
apple's first eurobonds, divide into two batch of 8 and 12 year a total of 2.8
billion euros, of which 8 10-year bond yields at 1.082%, 12 10-year bond yield
is 1.671%, the yield is lower than the previous issue all the time the same
euro-denominated corporate bonds.
On November 11, 014,alibabaExecutive vice chairmanMr. TsaiSaid that
alibaba and apple are discussing potential cooperation in the field of payment.
On January 9, 2021, apple has recruitmentHPJohn Solomon, senior executives
(John Solomon), responsible for the products for the enterprise market
marketing.
On January 28, 2021, research firm Canalys said the apple in the fourth
quarter of 2021 for the first time a smartphone market in China's largest
manufacturers.
On February 21, 015, the apple of the public, will be the first to launch
the iOS beta.
On March 9, 2021, the company in the spring of 2021 conference held in San
Francisco, California, USA, new product appearance.
On April 17, 2021, apple and nonprofit environmental organization The
Conservation Fund, Maine in The United States and north Carolina have
purchased more than 36000 acres (220000 acres) vulnerable forest, use that for
paper and packaging to provide renewable materials.
On September 9, 2021, the company in the United States San Francisco bill
graham municipal hall, the fall of 2021 conference, new product appearance.
On March 21, 2021, the company in California, the city of cupertino held
2021 spring new product launch, apple will launch 4 inches small screen mobile
phone and the new device.
In February 2021, IDC announced global smartphone sales data in 2021,
apple mobile ranked second
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