2024年2月23日发(作者：凭晴照)
Press Release
Highly Anticipated Sony Alpha 7S III Camera Combines Supreme Imaging
Performance with Classic “S” Series Sensitivity
New Alpha 7S III Empowers Creators with 4K 120P1 Video, 10-bit 4:2:2 Recording,
15+ Stop Dynamic Range2, Improved AF Performance and More
• Newly developed BIONZ XR™ image processing engine with eight times more
processing power3 and a brand new 12.1-megapixel (approx., effective) back-illuminated full-frame Exmor R™ CMOS image sensor, significantly reduced
rolling shutter effect4
• Ultra-high sensitivity with ISO range expandable from 40 – 409,6005, and improved
image quality by approximately 1 stop noise reduction in the middle and high
sensitivity ranges
• Video recording capabilities include 4K 120p, 10 bit 4:2:2 color depth, All-Intra
recording, XAVC HS format with H.265 codec and more
• 15+ stop dynamic range for movies
• 4K 60p 16-bit RAW video HDMI output for the first time in the Alpha™ series
• Fast Hybrid AF system with 759-point phase-detection6 AF sensors covering 92%
of image sensor
• Enhanced Real-time Eye AF for movie recording7 and still image recording
• New heat dissipating mechanism and dual slot relay recording enables over one-hour long 4K 60p 10-bit 4:2:2 movie shooting until battery ends8
• 5-axis optical in-body image stabilization supports handheld movie shooting, with
added Active Mode 9 to support especially difficult handheld movie shooting
• World’s brightest10 and largest new 0.64-type 9.44 million-dot (approx.) OLED
electronic viewfinder
• Side Opening variable angle LCD screen enhances shooting flexibility
• Completely redesigned menu system with touch screen interface and touch
operation
• High-speed continuous still image shooting at up to 10fps11 for more than 1,000
consecutive uncompressed RAW images12 with full AF / AE tracking
• Dual CFexpress Type A card slots that enable high speed data processing while
keeping the compact size
Hong Kong, July 29, 2020 – Sony Hong Kong today announced the long-awaited addition to
its acclaimed Alpha 7S full-frame mirrorless camera series — the Alpha 7S III (model ILCE-7SM3).
Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor
with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video
recording capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat dissipating
mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until
battery ends8, a new autofocus system, and touch screen interface and side flip LCD screen, the
new Alpha 7S III will become the ultimate creative tool for video professionals and all types
of hybrid still/video shooters.
The system architecture for the new Alpha 7S III has been completely redesigned to deliver
exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx.,
effective) back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to
three times and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups.
In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor,
the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up
to eight times more processing power, minimizes processing latency, and enables many of the
hallmark still and imaging features of the camera. The new system also includes the world’s
brightest and largest 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is
the world’s first camera with dual CFexpress Type A card slots, enabling high-speed data
transfer in a compact size.
Professional Video Workflow Solutions
The Alpha 7S III offers in-camera 4K recording up to 120 frames per second, 10-bit depth and
4:2:2 color sampling, producing stunning video recording. The new camera offers a more
flexible and efficient post-production workflow with a variety of advanced movie recording
modes such as All-Intra13 and MPEG-H HEVC/H.265 coding (XAVC HS™)14. The Alpha 7S
III makes it easy to integrate video recordings with other professional camcorders by providing
three color gamut settings S-Gamut, S-Gamut3, and , allowing users to easily
match footage shot on the Alpha 7S III with footage shot on the professional camcorders
simplifying multi-camera post-production workflow. In addition to S-Log3 gamma curves, the
Alpha 7S III supports an HLG (Hybrid Log-Gamma) picture profile with minimum post-production. The Alpha 7S III also allows up to 4K 60p 16-bit RAW output15 to an external
recorder via HDMI Type-A16 connector, offering additional post-production flexibility.
Improved Image Quality
The new CMOS image sensor and BIONZ XR™ image processing engine in the Alpha 7S III
delivers legendary S-series sensitivity with significantly enhanced color reproduction and
texture renderings for improved overall image quality. The base ISO has been lowered to 80,
resulting in a normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600
for stills) to provide more flexible ISO plus wide dynamic range with low noise at all settings.
It offers improved image quality by approximately 1 stop of noise reduction in the middle and
high sensitivity ranges.
The colors and textures of foliage, human skin, and more are ideally and consistently
reproduced without dependence on light sources. Gradation rendering has also been refined for
better looking skin tones and highlight roll-off in portraits. It also improves AWB (Auto White
Balance) performance with a new “Visible light + IR Sensor” that helps to achieve more precise
white balance under artificial lighting, including fluorescent and LED lights.
Versatile Operability
Advanced Autofocus Performance for Hybrid use
For the first time in an Alpha 7S series camera, the Alpha 7S III offers Fast Hybrid AF by
combining phase-detection and contrast-detection AF, giving it the ability to track subjects
over a wide area with outstanding speed, precision and smoothness, even when using a narrow
depth of field. Fine focus expression is possible with Sony’s E-mount lenses.
For environments with a lot of movement, Real-time Tracking and Real-time Eye AF are
available to maintain constant focus on the intended subject. Sony’s advanced Real-time Eye
AF improves detection performance by 30% over the previous system, thanks to the new image
processing engine. It ensures accurate, reliable detection, even when the subject’s face looks
away. Real-time Tracking is initiated simply by touching the subject on the screen. Real-time
Eye AF is automatically initiated when an eye is detected.
Flexible Autofocus Settings for Movie Shooting
Based on customer feedback, the camera includes several AF features for professional users
including AF Transition Speed in seven settings, to easily create rack-focus transitions, and
five AF Subject Shift Sensitivity settings, which allows the user to customize how easily AF
will switch or stay with the locked-on subject. Touch Tracking allows user to not only initiate
Real-time Tracking, but also compose and shoot while using a gimbal or while shooting solo.
It’s now possible to Touch Focus during manual focus mode on the LCD screen or remotely
from the Imaging Edge Mobile application17.
New Heat-dissipating Structure
The Alpha 7S III’s design has been updated to ensure effective heat dissipation and minimizes
overheating — even during extended continuous recording sessions at 4K 60p 10-bit 4:2:2
video lasting an hour or more88. A newly developed unique heat dissipating structure keeps the
image sensor and image processing engine temperatures within their normal operating ranges,
preventing overheating while maintaining compact body dimensions. The new heat-dissipating
structure requires no fan or cabinet vents allowing Alpha 7S III to maintain dust and moisture
resistance18.
Movie Assist Functions
For video on-the-go, the Alpha 7S III is the first Alpha series camera to include Active Mode9
with 5-axis optical in-body image stabilization to support especially difficult handheld movie
shooting. It is also the first Alpha series E-mount body to feature a side-opening vari-angle rear
screen, perfect for gimbal-mounted shots, complicated angles, handheld operation and more.
The screen rotates sideways, up and down, and features a 3.0 type 1.44 million-dot (approx.)
touch panel LCD monitor, for optimal visibility even in bright outdoor environments.
In addition, the Alpha 7S III provides a selection of new Creative Look with 10 presets that
can be used for both photo and video shoots, making it easy to create interesting moods right
in the camera to be used as is or customized by the user.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer
audio recordings from a compatible Sony external microphone. Used with Sony’s XLR-K3M
XLR Adaptor Kit, the Alpha 7S III provides 4-channel 24-bit digital audio recording capability
in an Alpha series camera for the first time. Like other MI shoe accessories, no cables or
batteries are required, providing unrestrained freedom for Alpha system moviemaking.
Additional movie assist functions include a redesigned monitor display with a bold, clearly
visible red frame that makes it clear when recording is in progress even when mounted on a rig
or gimbal, custom zoom settings, adjustable white balance while recording, display rotation,
interval recording, still extraction from movies and more.
Captured by A7S III with SEL2470GM
Outstanding Still Image Photography
The Alpha 7S III includes a fast Hybrid AF system with 759 phase-detection AF points
covering 92% of the image sensor. The camera can also achieve high AF precision to accurately
and reliably focus in light down to EV-619, where subjects are difficult to see clearly even with
the naked eye. Users can continuously shoot more than 1,000 uncompressed RAW12 images at
up to 10fps, or up to 8fps in live view mode, with either the mechanical or electronic shutter.
The Alpha 7S III also includes the world’s first 9.44 million-dot (approx.), 0.64 type Quad-XGA electronic viewfinder with a high-definition OLED display and refined. The Alpha 7S III
viewfinder offers a 0.90x viewfinder magnification20, 41° diagonal field of view, 25mm high
eyepoint for clear, low-distortion corner to corner viewing. It is also dust, fog and moisture
resistant, extremely responsive, and has switchable modes for different subject types. Every
aspect of the Alpha 7S III viewfinder has been designed and refined for a professional
workflow.
For the first time in one of Sony’s digital cameras, the Alpha 7S III includes HEIF (High
Efficiency Image File Format) allowing for smooth 10-bit gradations and advanced
compression technology to maintain image quality while significantly reducing file size and
saving storage space. HEIF stills shot in this mode can be played back on a compatible Sony
HDR (HLG) TV via a direct HDMI Type-A connection from the Alpha 7S III, delivering true-to-life dynamic range21.
Versatile Design Made for the Pros
CFexpress Type A for High-speed Data Transfer
In another world’s first, the Alpha 7S III features two CFexpress Type A compatible media
slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high write-and-read
speeds while keeping the camera body compact in size. CFexpress Type A cards are ideally
suited to high-speed continuous RAW still image shooting as well as 4K 120p movie recording
at high bit rates22, providing next-generation write speeds that can quickly clear the buffers of
cameras that generate high volumes of still image and movie data. High-speed data transfer to
a PC is possible at about 1.7 times faster23 than that of SD card. The dual slots can be set to
relay mode for extended continuous recording of even the highest bit rate data as well as
simultaneous recording and sort by format type recording.
Revised Menu System with Enhanced Touch Screen
The Alpha 7S III also features a revised menu structure for easier navigation and touch-responsive menu operation for faster, more intuitive control. For creators who shoot both stills
and movies, separate settings can now be stored for stills and movie shooting for quick
transition between the two.
High Reliability Gives Creators New Freedom
Professional users need more than just refined features and performance. They also need the
reliability and durability demanded of any professional tool. The Alpha 7S III features a
redesigned grip for greater comfort and a secure hold, an improved dust removal feature, plus
dust and moisture resistance
that maximizes reliability in challenging environments. It includes
a durable, reliable HDMI Type-A connector, and is the first Alpha series camera to support
USB PD (Power Delivery), allowing higher power to be supplied from an external source so
that users can continue to record for extended periods with minimal internal battery usage.
Advanced Connectivity for Professional Working Environments
The Alpha 7S III has been designed and configured to support photo and video journalists and
sports shooters who need to deliver stills or movies as quickly as possible with several
advanced connectivity options. The camera supports 5GHz24/2.4GHz wireless LAN (IEEE
802.11ac) and offers MIMO (multiple-input and multiple-output) to improve communication
quality by using multiple antennas, doubling in speed when compared to the Alpha7R IV. It
also carries new USB tethering support25. When connected to a 5G (5th generation technology
standard for cellular networks) compatible device such as Sony’s "Xperia 1 II" smartphone via
USB cable, it is possible to use 5G network for fast and stable FTP file transfer26. USB to high-speed wired LAN connectivity27 also offers stable and fast FTP transfer for both movies and
stills. A USB Type-C™ connector that supports fast SuperSpeed USB 5Gbps (USB 3.2) data
transfer is provided, enabling high-speed PC Remote (tethered) data transfer available for
smooth handling of large image files.
Availability
The new Alpha 7S III Full-frame Interchangeable Lens Camera from Sony will be available
from September 2020 at HK$26,990.
For customer enquiries, please contact Sony hotline service at (852) 2833-5129.
Please click to view: full product details | specifications
A product feature video and a product concept video on the new Alpha 7S III can be viewed.
Exclusive stories and exciting new content shot with the new camera and Sony’s other imaging
products can be found at , a site created to educate and inspire all fans
and customers of Sony’s α - Alpha brand.
New content will also be posted directly at the Sony Photo Gallery.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony’s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit our website at
.
###
12 10% of view cropped
S-Log3 movies, Sony internal tests
3 When compared to the BIONZ X™ image processor
4 When compared to Alpha7S II
5 40 to 409,600 for stills and 80 to 409,600 for movies. Sony test conditions
6 When shooting full-frame still images. The number of AF points used depends on the shooting mode.
7 This function does not track animal eyes
8 Sony test conditions. XAVC S-I 10-bit 4:2:2, 25 deg C (ambient, camera when recording started), Auto Power
Off Temperature: High. The value will vary depending on the shooting conditions.
9 In active mode, the shooting angle of view is slightly narrowed. If the focal length is 200 mm or more, it is
recommended to set to standard
10 As of July 2020, Sony survey. Among full-frame mirrorless cameras
11 Up to 10fps in continuous “Hi+” mode, and up to 8fps in continuous “Hi” mode Maximum fps will depend on
camera settings
12 Requires CFexpress Type A memory card
13 When XAVC S-I 4K or HD is selected via the file format menu
14 Requires compatible memory card
15 Atomos Ninja V HDR monitor-recorder support planned. As of July 2020
16 Sony’s Premium High Speed HDMI Cable DLC-HX10 recommended
17 Imaging Edge Mobile Ver. 7.4 or later required
18 Not guaranteed to be 100% dust and moisture proof
19 ISO 100 equivalent, F2.0 lens, AF-S mode
20 50mm lens, infinity, -1m-1 diopter
21 Desktop application “HEIF Converter” for displaying and editing HEIF format is planned to launch in
September 2020
22 4:2:2 10-bit All-I, when recording slow motion
23 Sony test conditions.
24 5 GHz communication may be restricted in some countries and regions
25 Power Delivery supported smartphone is required
26 Does not guarantee connection with all smartphone. FTP file transfer by USB tethering that utilizes 4G
network is also possible
27 A compatible USB-Ethernet adapter is required
2024年2月23日发(作者：凭晴照)
Press Release
Highly Anticipated Sony Alpha 7S III Camera Combines Supreme Imaging
Performance with Classic “S” Series Sensitivity
New Alpha 7S III Empowers Creators with 4K 120P1 Video, 10-bit 4:2:2 Recording,
15+ Stop Dynamic Range2, Improved AF Performance and More
• Newly developed BIONZ XR™ image processing engine with eight times more
processing power3 and a brand new 12.1-megapixel (approx., effective) back-illuminated full-frame Exmor R™ CMOS image sensor, significantly reduced
rolling shutter effect4
• Ultra-high sensitivity with ISO range expandable from 40 – 409,6005, and improved
image quality by approximately 1 stop noise reduction in the middle and high
sensitivity ranges
• Video recording capabilities include 4K 120p, 10 bit 4:2:2 color depth, All-Intra
recording, XAVC HS format with H.265 codec and more
• 15+ stop dynamic range for movies
• 4K 60p 16-bit RAW video HDMI output for the first time in the Alpha™ series
• Fast Hybrid AF system with 759-point phase-detection6 AF sensors covering 92%
of image sensor
• Enhanced Real-time Eye AF for movie recording7 and still image recording
• New heat dissipating mechanism and dual slot relay recording enables over one-hour long 4K 60p 10-bit 4:2:2 movie shooting until battery ends8
• 5-axis optical in-body image stabilization supports handheld movie shooting, with
added Active Mode 9 to support especially difficult handheld movie shooting
• World’s brightest10 and largest new 0.64-type 9.44 million-dot (approx.) OLED
electronic viewfinder
• Side Opening variable angle LCD screen enhances shooting flexibility
• Completely redesigned menu system with touch screen interface and touch
operation
• High-speed continuous still image shooting at up to 10fps11 for more than 1,000
consecutive uncompressed RAW images12 with full AF / AE tracking
• Dual CFexpress Type A card slots that enable high speed data processing while
keeping the compact size
Hong Kong, July 29, 2020 – Sony Hong Kong today announced the long-awaited addition to
its acclaimed Alpha 7S full-frame mirrorless camera series — the Alpha 7S III (model ILCE-7SM3).
Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor
with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video
recording capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat dissipating
mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until
battery ends8, a new autofocus system, and touch screen interface and side flip LCD screen, the
new Alpha 7S III will become the ultimate creative tool for video professionals and all types
of hybrid still/video shooters.
The system architecture for the new Alpha 7S III has been completely redesigned to deliver
exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx.,
effective) back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to
three times and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups.
In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor,
the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up
to eight times more processing power, minimizes processing latency, and enables many of the
hallmark still and imaging features of the camera. The new system also includes the world’s
brightest and largest 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is
the world’s first camera with dual CFexpress Type A card slots, enabling high-speed data
transfer in a compact size.
Professional Video Workflow Solutions
The Alpha 7S III offers in-camera 4K recording up to 120 frames per second, 10-bit depth and
4:2:2 color sampling, producing stunning video recording. The new camera offers a more
flexible and efficient post-production workflow with a variety of advanced movie recording
modes such as All-Intra13 and MPEG-H HEVC/H.265 coding (XAVC HS™)14. The Alpha 7S
III makes it easy to integrate video recordings with other professional camcorders by providing
three color gamut settings S-Gamut, S-Gamut3, and , allowing users to easily
match footage shot on the Alpha 7S III with footage shot on the professional camcorders
simplifying multi-camera post-production workflow. In addition to S-Log3 gamma curves, the
Alpha 7S III supports an HLG (Hybrid Log-Gamma) picture profile with minimum post-production. The Alpha 7S III also allows up to 4K 60p 16-bit RAW output15 to an external
recorder via HDMI Type-A16 connector, offering additional post-production flexibility.
Improved Image Quality
The new CMOS image sensor and BIONZ XR™ image processing engine in the Alpha 7S III
delivers legendary S-series sensitivity with significantly enhanced color reproduction and
texture renderings for improved overall image quality. The base ISO has been lowered to 80,
resulting in a normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600
for stills) to provide more flexible ISO plus wide dynamic range with low noise at all settings.
It offers improved image quality by approximately 1 stop of noise reduction in the middle and
high sensitivity ranges.
The colors and textures of foliage, human skin, and more are ideally and consistently
reproduced without dependence on light sources. Gradation rendering has also been refined for
better looking skin tones and highlight roll-off in portraits. It also improves AWB (Auto White
Balance) performance with a new “Visible light + IR Sensor” that helps to achieve more precise
white balance under artificial lighting, including fluorescent and LED lights.
Versatile Operability
Advanced Autofocus Performance for Hybrid use
For the first time in an Alpha 7S series camera, the Alpha 7S III offers Fast Hybrid AF by
combining phase-detection and contrast-detection AF, giving it the ability to track subjects
over a wide area with outstanding speed, precision and smoothness, even when using a narrow
depth of field. Fine focus expression is possible with Sony’s E-mount lenses.
For environments with a lot of movement, Real-time Tracking and Real-time Eye AF are
available to maintain constant focus on the intended subject. Sony’s advanced Real-time Eye
AF improves detection performance by 30% over the previous system, thanks to the new image
processing engine. It ensures accurate, reliable detection, even when the subject’s face looks
away. Real-time Tracking is initiated simply by touching the subject on the screen. Real-time
Eye AF is automatically initiated when an eye is detected.
Flexible Autofocus Settings for Movie Shooting
Based on customer feedback, the camera includes several AF features for professional users
including AF Transition Speed in seven settings, to easily create rack-focus transitions, and
five AF Subject Shift Sensitivity settings, which allows the user to customize how easily AF
will switch or stay with the locked-on subject. Touch Tracking allows user to not only initiate
Real-time Tracking, but also compose and shoot while using a gimbal or while shooting solo.
It’s now possible to Touch Focus during manual focus mode on the LCD screen or remotely
from the Imaging Edge Mobile application17.
New Heat-dissipating Structure
The Alpha 7S III’s design has been updated to ensure effective heat dissipation and minimizes
overheating — even during extended continuous recording sessions at 4K 60p 10-bit 4:2:2
video lasting an hour or more88. A newly developed unique heat dissipating structure keeps the
image sensor and image processing engine temperatures within their normal operating ranges,
preventing overheating while maintaining compact body dimensions. The new heat-dissipating
structure requires no fan or cabinet vents allowing Alpha 7S III to maintain dust and moisture
resistance18.
Movie Assist Functions
For video on-the-go, the Alpha 7S III is the first Alpha series camera to include Active Mode9
with 5-axis optical in-body image stabilization to support especially difficult handheld movie
shooting. It is also the first Alpha series E-mount body to feature a side-opening vari-angle rear
screen, perfect for gimbal-mounted shots, complicated angles, handheld operation and more.
The screen rotates sideways, up and down, and features a 3.0 type 1.44 million-dot (approx.)
touch panel LCD monitor, for optimal visibility even in bright outdoor environments.
In addition, the Alpha 7S III provides a selection of new Creative Look with 10 presets that
can be used for both photo and video shoots, making it easy to create interesting moods right
in the camera to be used as is or customized by the user.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer
audio recordings from a compatible Sony external microphone. Used with Sony’s XLR-K3M
XLR Adaptor Kit, the Alpha 7S III provides 4-channel 24-bit digital audio recording capability
in an Alpha series camera for the first time. Like other MI shoe accessories, no cables or
batteries are required, providing unrestrained freedom for Alpha system moviemaking.
Additional movie assist functions include a redesigned monitor display with a bold, clearly
visible red frame that makes it clear when recording is in progress even when mounted on a rig
or gimbal, custom zoom settings, adjustable white balance while recording, display rotation,
interval recording, still extraction from movies and more.
Captured by A7S III with SEL2470GM
Outstanding Still Image Photography
The Alpha 7S III includes a fast Hybrid AF system with 759 phase-detection AF points
covering 92% of the image sensor. The camera can also achieve high AF precision to accurately
and reliably focus in light down to EV-619, where subjects are difficult to see clearly even with
the naked eye. Users can continuously shoot more than 1,000 uncompressed RAW12 images at
up to 10fps, or up to 8fps in live view mode, with either the mechanical or electronic shutter.
The Alpha 7S III also includes the world’s first 9.44 million-dot (approx.), 0.64 type Quad-XGA electronic viewfinder with a high-definition OLED display and refined. The Alpha 7S III
viewfinder offers a 0.90x viewfinder magnification20, 41° diagonal field of view, 25mm high
eyepoint for clear, low-distortion corner to corner viewing. It is also dust, fog and moisture
resistant, extremely responsive, and has switchable modes for different subject types. Every
aspect of the Alpha 7S III viewfinder has been designed and refined for a professional
workflow.
For the first time in one of Sony’s digital cameras, the Alpha 7S III includes HEIF (High
Efficiency Image File Format) allowing for smooth 10-bit gradations and advanced
compression technology to maintain image quality while significantly reducing file size and
saving storage space. HEIF stills shot in this mode can be played back on a compatible Sony
HDR (HLG) TV via a direct HDMI Type-A connection from the Alpha 7S III, delivering true-to-life dynamic range21.
Versatile Design Made for the Pros
CFexpress Type A for High-speed Data Transfer
In another world’s first, the Alpha 7S III features two CFexpress Type A compatible media
slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high write-and-read
speeds while keeping the camera body compact in size. CFexpress Type A cards are ideally
suited to high-speed continuous RAW still image shooting as well as 4K 120p movie recording
at high bit rates22, providing next-generation write speeds that can quickly clear the buffers of
cameras that generate high volumes of still image and movie data. High-speed data transfer to
a PC is possible at about 1.7 times faster23 than that of SD card. The dual slots can be set to
relay mode for extended continuous recording of even the highest bit rate data as well as
simultaneous recording and sort by format type recording.
Revised Menu System with Enhanced Touch Screen
The Alpha 7S III also features a revised menu structure for easier navigation and touch-responsive menu operation for faster, more intuitive control. For creators who shoot both stills
and movies, separate settings can now be stored for stills and movie shooting for quick
transition between the two.
High Reliability Gives Creators New Freedom
Professional users need more than just refined features and performance. They also need the
reliability and durability demanded of any professional tool. The Alpha 7S III features a
redesigned grip for greater comfort and a secure hold, an improved dust removal feature, plus
dust and moisture resistance
that maximizes reliability in challenging environments. It includes
a durable, reliable HDMI Type-A connector, and is the first Alpha series camera to support
USB PD (Power Delivery), allowing higher power to be supplied from an external source so
that users can continue to record for extended periods with minimal internal battery usage.
Advanced Connectivity for Professional Working Environments
The Alpha 7S III has been designed and configured to support photo and video journalists and
sports shooters who need to deliver stills or movies as quickly as possible with several
advanced connectivity options. The camera supports 5GHz24/2.4GHz wireless LAN (IEEE
802.11ac) and offers MIMO (multiple-input and multiple-output) to improve communication
quality by using multiple antennas, doubling in speed when compared to the Alpha7R IV. It
also carries new USB tethering support25. When connected to a 5G (5th generation technology
standard for cellular networks) compatible device such as Sony’s "Xperia 1 II" smartphone via
USB cable, it is possible to use 5G network for fast and stable FTP file transfer26. USB to high-speed wired LAN connectivity27 also offers stable and fast FTP transfer for both movies and
stills. A USB Type-C™ connector that supports fast SuperSpeed USB 5Gbps (USB 3.2) data
transfer is provided, enabling high-speed PC Remote (tethered) data transfer available for
smooth handling of large image files.
Availability
The new Alpha 7S III Full-frame Interchangeable Lens Camera from Sony will be available
from September 2020 at HK$26,990.
For customer enquiries, please contact Sony hotline service at (852) 2833-5129.
Please click to view: full product details | specifications
A product feature video and a product concept video on the new Alpha 7S III can be viewed.
Exclusive stories and exciting new content shot with the new camera and Sony’s other imaging
products can be found at , a site created to educate and inspire all fans
and customers of Sony’s α - Alpha brand.
New content will also be posted directly at the Sony Photo Gallery.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony’s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit our website at
.
###
12 10% of view cropped
S-Log3 movies, Sony internal tests
3 When compared to the BIONZ X™ image processor
4 When compared to Alpha7S II
5 40 to 409,600 for stills and 80 to 409,600 for movies. Sony test conditions
6 When shooting full-frame still images. The number of AF points used depends on the shooting mode.
7 This function does not track animal eyes
8 Sony test conditions. XAVC S-I 10-bit 4:2:2, 25 deg C (ambient, camera when recording started), Auto Power
Off Temperature: High. The value will vary depending on the shooting conditions.
9 In active mode, the shooting angle of view is slightly narrowed. If the focal length is 200 mm or more, it is
recommended to set to standard
10 As of July 2020, Sony survey. Among full-frame mirrorless cameras
11 Up to 10fps in continuous “Hi+” mode, and up to 8fps in continuous “Hi” mode Maximum fps will depend on
camera settings
12 Requires CFexpress Type A memory card
13 When XAVC S-I 4K or HD is selected via the file format menu
14 Requires compatible memory card
15 Atomos Ninja V HDR monitor-recorder support planned. As of July 2020
16 Sony’s Premium High Speed HDMI Cable DLC-HX10 recommended
17 Imaging Edge Mobile Ver. 7.4 or later required
18 Not guaranteed to be 100% dust and moisture proof
19 ISO 100 equivalent, F2.0 lens, AF-S mode
20 50mm lens, infinity, -1m-1 diopter
21 Desktop application “HEIF Converter” for displaying and editing HEIF format is planned to launch in
September 2020
22 4:2:2 10-bit All-I, when recording slow motion
23 Sony test conditions.
24 5 GHz communication may be restricted in some countries and regions
25 Power Delivery supported smartphone is required
26 Does not guarantee connection with all smartphone. FTP file transfer by USB tethering that utilizes 4G
network is also possible
27 A compatible USB-Ethernet adapter is required