2024年5月9日发(作者：保晨)
Anyone who is watched the Steve Job’s keynote, will tell you, he is one of the
most extraordinary speakers and cooperators in America.
但凡看过Steve Jobs的主题演讲的人都觉得，他是全美最棒的演说家，最了不起的合
作伙伴。
-Who does the best job of that in the world?
-这个行当里谁最牛?
Well, most presenter simply convey information, Jobs inspires.
多数演讲者只是简单地传达信息，乔布斯的演讲却能点燃激情。
I'm Camine Gallo. And today I'll walk you to several key techniques that Steve
Jobs uses to electrify his audience, the relevants you can adopt for your very next
presentation.
我是卡迈恩·加洛，今天我将带领你们领略乔布斯的演讲艺术，教您如何在演讲中化腐
朽为神奇。
-Welcome to Mac world 2008. We got some great stuffs for you.
-欢迎来到2008苹果大会 今天要给大家带来非同凡响的新产品
-There's clearly something in the air today.
-有没有感受到它们的"小宇宙"即将爆发?
With those words Jobs open Mac Pro 2008, setting the theme for his
presentation and hitting the major announcement of the day by launching the
ultra thin Mac book air. Whether it's the notebook or the Iphone, Jobs unveils a
single headline that set the theme.
乔布斯开场的寥寥几句就揭示了大会主题 营造出了Mac book air的发布氛围。不管
是发布Mac book还是iPhone 乔布斯只用简单的一句话就点明了主题——
-Today Apple is going to reinvents the phone.
-今天 苹果将掀起一场手机革命!
Once you identify a theme, make sure it’s clear and consistent throughout
the presentation. Think of a staff meeting as a presentation. So let's say your sales
manager introducing a new software tool that helps your team generate track and
share sales leads. You might kick off a meeting this way: Good Morning! Thanks for
coming. I know you'll be really excited about this. Today we'll make it easier for you
to make a quota. That's the headline: easier to make a quota. It's memorable, and it
sets the direction for the rest of the meeting. It gives your audience a reason to
listen.
一旦你确立演讲主题，整个演讲就要清晰地围绕这个主题来展开。例如，要在员工大
会上推广一款追踪销售数据的软件。你可以这样开场:早上好，感谢大家参加会议。我知道
2024年5月9日发(作者：保晨)
Anyone who is watched the Steve Job’s keynote, will tell you, he is one of the
most extraordinary speakers and cooperators in America.
但凡看过Steve Jobs的主题演讲的人都觉得，他是全美最棒的演说家，最了不起的合
作伙伴。
-Who does the best job of that in the world?
-这个行当里谁最牛?
Well, most presenter simply convey information, Jobs inspires.
多数演讲者只是简单地传达信息，乔布斯的演讲却能点燃激情。
I'm Camine Gallo. And today I'll walk you to several key techniques that Steve
Jobs uses to electrify his audience, the relevants you can adopt for your very next
presentation.
我是卡迈恩·加洛，今天我将带领你们领略乔布斯的演讲艺术，教您如何在演讲中化腐
朽为神奇。
-Welcome to Mac world 2008. We got some great stuffs for you.
-欢迎来到2008苹果大会 今天要给大家带来非同凡响的新产品
-There's clearly something in the air today.
-有没有感受到它们的"小宇宙"即将爆发?
With those words Jobs open Mac Pro 2008, setting the theme for his
presentation and hitting the major announcement of the day by launching the
ultra thin Mac book air. Whether it's the notebook or the Iphone, Jobs unveils a
single headline that set the theme.
乔布斯开场的寥寥几句就揭示了大会主题 营造出了Mac book air的发布氛围。不管
是发布Mac book还是iPhone 乔布斯只用简单的一句话就点明了主题——
-Today Apple is going to reinvents the phone.
-今天 苹果将掀起一场手机革命!
Once you identify a theme, make sure it’s clear and consistent throughout
the presentation. Think of a staff meeting as a presentation. So let's say your sales
manager introducing a new software tool that helps your team generate track and
share sales leads. You might kick off a meeting this way: Good Morning! Thanks for
coming. I know you'll be really excited about this. Today we'll make it easier for you
to make a quota. That's the headline: easier to make a quota. It's memorable, and it
sets the direction for the rest of the meeting. It gives your audience a reason to
listen.
一旦你确立演讲主题，整个演讲就要清晰地围绕这个主题来展开。例如，要在员工大
会上推广一款追踪销售数据的软件。你可以这样开场:早上好，感谢大家参加会议。我知道