2024年6月11日发(作者：柏鸿振)
Lenovo's business strategy of entering international
market
Introduction
Choosing what kind of strategy to enter the overseas market is not only
important to the business success of accessing to overseas markets,
but also important to the business to further develop and expand. This
influences the company's competitive position in the global market and
international development pace. This management report is based on
the related theory, company’s advantages and the objectives of the
international business company. Its aim is to put forward for Lenovo to
enter the international market and international business model
design.
1. Lenovo business background
Lenovo was founded in 1984 by the CAS Institute and being invested 20
million Yuan. The founders are 11 scientific and technical people. And
today Lenovo has grown into a diversified development large enterprise
groups in the information industry. At the beginning, the turnover of
the company is only 300 million. But the number was 1.1 billion in
1994 and 30 billion in 2004 in annual sales development. Today's
Lenovo Group is China's leading IT Company. It is primarily engaged in
the desktop computer, notebook computer and mobile phone devices
and servers .It has developed into a diversified
development company. Lenovo has been across two steps from its being
set up: Before the 90s in the 20th century, Lenovo was mainly a
trade-oriented enterprise. Survival is the main purpose; the second
stage is the development of its own brand in the later ten years. After
20 years’ development, Lenovo has been ranked first in Asia in the
computer industry, dominating the Chinese market; the future of the
space is the global market and global competition.
2 Lenovo Corporate Culture
Lenovo has made brilliant achievements and attracted worldwide
attention in the past 20 years in the territory of China. It is
a charming legend of Chinese enterprises. Then what is Lenovo’s
secret of success? Through the course of development and the
understanding for Lenovo business culture, we think the success
is based on different stages of the corporate culture and making the
2024年6月11日发(作者：柏鸿振)
Lenovo's business strategy of entering international
market
Introduction
Choosing what kind of strategy to enter the overseas market is not only
important to the business success of accessing to overseas markets,
but also important to the business to further develop and expand. This
influences the company's competitive position in the global market and
international development pace. This management report is based on
the related theory, company’s advantages and the objectives of the
international business company. Its aim is to put forward for Lenovo to
enter the international market and international business model
design.
1. Lenovo business background
Lenovo was founded in 1984 by the CAS Institute and being invested 20
million Yuan. The founders are 11 scientific and technical people. And
today Lenovo has grown into a diversified development large enterprise
groups in the information industry. At the beginning, the turnover of
the company is only 300 million. But the number was 1.1 billion in
1994 and 30 billion in 2004 in annual sales development. Today's
Lenovo Group is China's leading IT Company. It is primarily engaged in
the desktop computer, notebook computer and mobile phone devices
and servers .It has developed into a diversified
development company. Lenovo has been across two steps from its being
set up: Before the 90s in the 20th century, Lenovo was mainly a
trade-oriented enterprise. Survival is the main purpose; the second
stage is the development of its own brand in the later ten years. After
20 years’ development, Lenovo has been ranked first in Asia in the
computer industry, dominating the Chinese market; the future of the
space is the global market and global competition.
2 Lenovo Corporate Culture
Lenovo has made brilliant achievements and attracted worldwide
attention in the past 20 years in the territory of China. It is
a charming legend of Chinese enterprises. Then what is Lenovo’s
secret of success? Through the course of development and the
understanding for Lenovo business culture, we think the success
is based on different stages of the corporate culture and making the