2024年4月5日发(作者：劳清舒)

---------------------------------------------------------------范文最新推荐------------------------------------------------------

对企业危机公关的研究+文献综述

摘要危机公关最根本的作用在于树立企业在公众心

目中的良好形象和信誉。面对愈发挑剔的消费者，面

对竞争对手犀利的审视目光，越来越多的企业给予了

危机公关更大的关注。本论文就选取了苹果公司在最

近一次天线门危机事件中的公关表现来进行分析并希

望最终可以帮助其他企业在危机来临时能更好的面对

并提高企业的知名度、塑造企业的美好形象。6221

关键词:危机公关；天线门；企业发展；

Research on enterprise crisis public relations-with The

Apple Corp antenna as an example

Abstract

The most fundamental role of public relations crisis lies

in the public mind to establish a good corporate image and

1 / 13

reputation. The face of increasingly discerning consumers,

competitors face look sharp eyes, more and more

companies to give greater attention to public relations crisis.

In this paper, selected Apple antenna gate in a recent crisis

in public relations to analyze the performance and hope to

eventually be able to help other companies in the crisis

comes to better face and increase their visibility, create a

better corporate image.

Keywords：Public relations crisis；Antenna door；

Enterprise Development

目录

一．危机公关的相关理论综述1

1.1定义1

1.2特性1

1.3处理原则1

2024年4月5日发(作者：劳清舒)

---------------------------------------------------------------范文最新推荐------------------------------------------------------

对企业危机公关的研究+文献综述

摘要危机公关最根本的作用在于树立企业在公众心

目中的良好形象和信誉。面对愈发挑剔的消费者，面

对竞争对手犀利的审视目光，越来越多的企业给予了

危机公关更大的关注。本论文就选取了苹果公司在最

近一次天线门危机事件中的公关表现来进行分析并希

望最终可以帮助其他企业在危机来临时能更好的面对

并提高企业的知名度、塑造企业的美好形象。6221

关键词:危机公关；天线门；企业发展；

Research on enterprise crisis public relations-with The

Apple Corp antenna as an example

Abstract

The most fundamental role of public relations crisis lies

in the public mind to establish a good corporate image and

1 / 13

reputation. The face of increasingly discerning consumers,

competitors face look sharp eyes, more and more

companies to give greater attention to public relations crisis.

In this paper, selected Apple antenna gate in a recent crisis

in public relations to analyze the performance and hope to

eventually be able to help other companies in the crisis

comes to better face and increase their visibility, create a

better corporate image.

Keywords：Public relations crisis；Antenna door；

Enterprise Development

目录

一．危机公关的相关理论综述1

1.1定义1

1.2特性1

1.3处理原则1