2024年2月17日发(作者：檀晓枫)
Unit 5 Trade
Teaching objectives:
1) To grasp the main idea and structure of the text;
2) To master the key language points and grammatical structures in the text;
3) Reading strategy and methods
4) Sales promotion methods
Teaching contents:
Reading A & B
Teaching focuses:
1) the main idea of the reading A & B;
2) the key language points and grammatical structures in the text;
3) Sales promotion methods
Teaching methods: Task-based Approach;
Communicative Language Teaching;
Activity Teaching Approach;
Question-answer Teaching Approach.
Teaching aids: blackboard, multimedia, tape
Teaching procedures:
Step 1 Greetings and revision
1) Check the homework
2) Dictation (Unit 4)
Step 2 Warming-up
1)
work in pairs. Ss read Warming-up Task 1.
2) Ask Ss to match the slogans with the pictures.
3) Discuss: Please tell where you have seen or heard the above slogans.
Discuss with your partner and list three places.
Suggested answers: poster, newspaper, TV commercial, outdoor signs, etc.
Background information
1. What is a slogan?
A slogan is a memorable motto or phrase used in a political , commercial , religious and
other context as a repetitive expression of an idea or purpose . slogans in advertising are
claimed to be the most effective means of drawing attention to one or more aspects of a
product .
2. Company introduction
Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the
United
States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major
manufacturer of sports equipment .
3. Apple Inc., is an American multinational corporation with a focus on designing and
manufacturing consumer electronics and software products.
4. Panasonic is an international brand name for Japanese electric products manufacturer
5. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离
子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones,
microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of
these are marketed under their slogan “Ideas for Life”.
6. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods.
7. Seven-- up is the brand of a soft drink.
8. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in
Japan. Currently it is the third largest Japanese car manufacturer.
9. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics
companies in the world, founded and headquartered in the Netherlands. The products include
consumer electronics, domestic appliances, lighting and medical systems.
Step 3 Reading A
1) New words and phrases
A) Read aloud the new words and the text.
B) Ask students to read the words and phrases after the teacher.
2) Skimming
A) Ask students to read the text as quickly as they can and tried to get the main idea
of this passage.
B) Ask students to read the text again , then finish Task1 on P68
3) Language points
① The key to understanding trade is to remember why it takes place. The reason people trade,
regardless of where they live, is that they believe they will be better off by trading. When we
consider the alternative—each of us producing everything for ourselves—trade simply makes
more sense.
key 1) tool for lock to insert/turn the keys in the lock a bunch of keys 一串钥匙
2) most important thing 最重要的事 关键，要诀 the key to ....的关键
The key to success is preparation. 成功的关键是准备。
3) 键 keyboard 键盘
4) a set of answer to exercises or problems 答案，题解
v. 用键盘输入，输入 adj. 最重要的，关键的，主要的
regardless of paying no attention to不管，不顾，不理会 e.g. The club welcomes all new
members regardless of age
一般指客观上无法避免的事实，往往是不利条件，需要正面重视
In spite of, despite 不管，尽管 In spite of his age, he still leads an active life. 尽管年事已高，他依旧过着一种忙碌的生活。
better off in a better situation, especially in financial terms 境况更好
e.g. Since my husband was made the manager, we are better off.
alternative n. something you can choose to do or use instead of something else 抉择
e.g. Is there an alternative to what you propose?
adj. 可供替代的 Do you have an alternative solution?
make sense to have a clear meaning and be easy to understand 有意义
e.g. Read this and tell me if it makes sense.
② The process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can
produce most efficiently, a country can increase production and have the opportunity to make
more sales and profits. Profits can turn into increased wages for the work force and additional
investment in plants and equipment. The process also provides consumers with more goods at
lower prices.
process n. a series of actions that are done in order to achieve a particular result
e.g. Getting fit again has been a long slow process.
a variety of 种种，各种各样的 various ;all kinds of
permit v. (-tt-) 1) to allow sb to do sth 允许，准许 Radios are not permitted in the library.
2) 允许，使有可能 I will come tomorrow, if weather permitting.
n. 许可证，特许证（尤指限期的） residence/parking permit 居住、停车许可证
specialize in v. to limit all or most of your study, business, etc. to a particular subject or activity
e.g. Finally Alice decided to specialize in contract law.
force n. 武力，暴力；力量；强大效力，重大影响；权力，效力；部队
v. 强迫，迫使 The president was forced to resign. 总统被迫辞职
forceful 强有力的，坚强的；有说服力的
forced 被迫的，不得已的 unforced 自然的，不勉强的
enforce 实施，执行；强迫，强制
additional adj. 额外的 附加的 additional resources/funds 额外资源、附加基金
add v. 增加，添加；加上 plus minus multiply divide
addition n. 加法；增加，添加 in addition to 除....以外
③ The benefits of trade can be explained using the economic principles of absolute and
comparative advantage. For example, suppose there are a lawyer and a legal assistant. If it takes
the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic
language, the lawyer has an “absolute advantage” both in preparing legal briefs and in typing
letters. If we stopped here, we might be inclined to say that the lawyer should produce both,
because the lawyer is better at both.
benefit n. something that gives you advantages or improves your life in some way
e.g. This aid program will bring lasting benefits to the region.
absolute a. unlimited; complete; true, correct and not changing in any situation; not in comparison
with other things
e.g. 1. An absolute ruler need not ask anyone for permission to do anything.
2. A child usually has absolute trust in his mother.
3. You have an absolute right to refuse medical treatment.
4. In absolute terms wages have risen, but not in comparison with the cost of living.
comparative a. measured or judged by comparing
e.g. After a lifetime of poverty, his last few years were spent in comparative comfort.
legal adj. a. connected with or in accordance with the law
e.g. Mr. Smith is my legal advisor.
be inclined to to have a tendency or wish to do something
e.g. I am inclined to start at once.
incline v. (使)倾向于，有...的趋势
brief adj. 简短的，简洁的；短暂的，草率的
n. 摘要，简报；概要，诉书
vt. 简报，摘要；作„的提要
④ Through international trade, countries exchange goods they produce most efficiently for
goods other countries produce most efficiently. The more consumers there are in the market,
the greater the ability of each country to specialize in what it does best. It is important to note
that both the lawyer and the legal assistant would benefit from specialization and trade. Likewise, international trade is a win-win situation for all countries that participate.
exchange v. to give something to someone and at the same time receive the same type of thing
from them
e.g. I shook hands and exchanged a few words with the manager.
n. an act of giving something to someone and receiving something else from them
e.g. Would you like my old TV in exchange for this camera?
likewise ad. the same; in a similar way 同样地，照样地
e.g. Nanny put up a hat and told the girls to do likewise.
participate (in) v. to take part in or become involved in an activity
e.g. Everyone in the class is expected to participate actively in these discussions.
participant n. 参加者，参与者
4）Exercises
5) Business Know-how Sales Promotion Methods
Step 4 Reading B
1) New words and phrases
A) Ask several students to read these new words and phrases
B) Ask students to read the words and phrases after their teacher
2) Skimming
A) Ask students to read the text as quickly as they can and tried to get the main idea
of this passage.
B) Ask students to read the text again , then finish Task1on P71
3) Language points
confirmation avenue contract stipulate mark shipment in accordance with
4) Exercise (Task 2)
Step 5 Homework
1) To finish the Language Lab on P76
2) To preview Listening & speaking、writing etc.
Unit 5 Trade
Teaching objectives:
1) Improve students' Listening, Speaking and Writing abilities;
2) Listening strategy and methods;
3)
Writing a memo.
4) Noun Clause
Teaching contents:
Listening & Speaking, Writing & Self-study Room
Teaching focuses:
1) Negotiating about price ;
2) Writing a memo;
3) Noun Clause
Teaching methods: Task-based Approach;
Communicative Language Teaching;
Activity Teaching Approach;
Teaching aids: blackboard, multimedia, tape
Teaching procedures:
Step 1 Greetings and revision
Step 2 Listening & Speaking
1) Listening (Task1-5)
Ask Ss to listen the materials carefully and finish the exercises, then check the answers
2) Speaking (Task6)
① Introduce some useful expressions about making an appointment to the Ss
② Work in groups of four and practice negotiation skills with the given information
and the following useful expressions .
Step 3 Writing
1) Teach Ss the writing a memo.
2) Ask Ss to finish the exercises(Task1-2)
3) Check the answers
Step 4 Mini-project
1) Divide the whole class into several groups
2) Ask Ss to complete it after class
3) Ask some groups to present their homework
Step 5 Self-study Room
1)To explain this part to students
在英语复合句中起名词作用的句子叫名词性从句。名词性从句的功能相当于名词词组，它在复合句中能担任主语，宾语，表语，同位语，介词宾语等成分。
依据其语法功能，名词性从句又可分为主语从句，宾语从句，表语从句和同位语从句。
explain them with the form below:
分类
主语从句
功能
在复合句中作主语
引导词
that ,whether,if,what,
who,which,whatever,
whoever,how,when,
.
例句
A. What he is going to do
isn’t decided.
B. Whether the test will
where,why等(that在句中. succeed or not is hard
无词义，只起连接作用) to say.
C: It’s unknown why he
declined the invitation.
will go to Shanghang
tomorrow.
where I wanted to go.
C. I wonder whether he
will come or not.
A It looks as if it is going
to rain.
宾语从句 在复合句中作宾语
that,whether,if,what, A:He has told me that he
who,which,whatever,
whoever,how,when,
不作任何成分，且常被省去。）
where,why等（that在句中 driver asked me
表语从句 在复合句中作表语
that,whether,asif,as thought,what,Who,which,
whatever,Whoever,how, B The fact is that we have
when,Where,why,becauselost the client.
等(that在句中仅起连接作C This is where our probl用，但不可省去。)
同位语从句
在复合句中作同位同位语从句的名词有
语
advice,demand,doubt,fact,
hope,idea,wish,information,
em lies.
the game is exciting.
B I have no idea that he
will come.
通常由that引导，常用语A The news that we won
message,news,order ,C The thought came to him
problem,promise,truth that Mary had probably
,word
question,suggestion,request
等等。
fallen ill.
2) Ask students to finish Task 1-2, then check the answers.
Step 6 Homework
1) To
finish exercise book of unit 5
2) To preview Unit 6
2024年2月17日发(作者：檀晓枫)
Unit 5 Trade
Teaching objectives:
1) To grasp the main idea and structure of the text;
2) To master the key language points and grammatical structures in the text;
3) Reading strategy and methods
4) Sales promotion methods
Teaching contents:
Reading A & B
Teaching focuses:
1) the main idea of the reading A & B;
2) the key language points and grammatical structures in the text;
3) Sales promotion methods
Teaching methods: Task-based Approach;
Communicative Language Teaching;
Activity Teaching Approach;
Question-answer Teaching Approach.
Teaching aids: blackboard, multimedia, tape
Teaching procedures:
Step 1 Greetings and revision
1) Check the homework
2) Dictation (Unit 4)
Step 2 Warming-up
1)
work in pairs. Ss read Warming-up Task 1.
2) Ask Ss to match the slogans with the pictures.
3) Discuss: Please tell where you have seen or heard the above slogans.
Discuss with your partner and list three places.
Suggested answers: poster, newspaper, TV commercial, outdoor signs, etc.
Background information
1. What is a slogan?
A slogan is a memorable motto or phrase used in a political , commercial , religious and
other context as a repetitive expression of an idea or purpose . slogans in advertising are
claimed to be the most effective means of drawing attention to one or more aspects of a
product .
2. Company introduction
Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the
United
States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major
manufacturer of sports equipment .
3. Apple Inc., is an American multinational corporation with a focus on designing and
manufacturing consumer electronics and software products.
4. Panasonic is an international brand name for Japanese electric products manufacturer
5. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离
子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones,
microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of
these are marketed under their slogan “Ideas for Life”.
6. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods.
7. Seven-- up is the brand of a soft drink.
8. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in
Japan. Currently it is the third largest Japanese car manufacturer.
9. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics
companies in the world, founded and headquartered in the Netherlands. The products include
consumer electronics, domestic appliances, lighting and medical systems.
Step 3 Reading A
1) New words and phrases
A) Read aloud the new words and the text.
B) Ask students to read the words and phrases after the teacher.
2) Skimming
A) Ask students to read the text as quickly as they can and tried to get the main idea
of this passage.
B) Ask students to read the text again , then finish Task1 on P68
3) Language points
① The key to understanding trade is to remember why it takes place. The reason people trade,
regardless of where they live, is that they believe they will be better off by trading. When we
consider the alternative—each of us producing everything for ourselves—trade simply makes
more sense.
key 1) tool for lock to insert/turn the keys in the lock a bunch of keys 一串钥匙
2) most important thing 最重要的事 关键，要诀 the key to ....的关键
The key to success is preparation. 成功的关键是准备。
3) 键 keyboard 键盘
4) a set of answer to exercises or problems 答案，题解
v. 用键盘输入，输入 adj. 最重要的，关键的，主要的
regardless of paying no attention to不管，不顾，不理会 e.g. The club welcomes all new
members regardless of age
一般指客观上无法避免的事实，往往是不利条件，需要正面重视
In spite of, despite 不管，尽管 In spite of his age, he still leads an active life. 尽管年事已高，他依旧过着一种忙碌的生活。
better off in a better situation, especially in financial terms 境况更好
e.g. Since my husband was made the manager, we are better off.
alternative n. something you can choose to do or use instead of something else 抉择
e.g. Is there an alternative to what you propose?
adj. 可供替代的 Do you have an alternative solution?
make sense to have a clear meaning and be easy to understand 有意义
e.g. Read this and tell me if it makes sense.
② The process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can
produce most efficiently, a country can increase production and have the opportunity to make
more sales and profits. Profits can turn into increased wages for the work force and additional
investment in plants and equipment. The process also provides consumers with more goods at
lower prices.
process n. a series of actions that are done in order to achieve a particular result
e.g. Getting fit again has been a long slow process.
a variety of 种种，各种各样的 various ;all kinds of
permit v. (-tt-) 1) to allow sb to do sth 允许，准许 Radios are not permitted in the library.
2) 允许，使有可能 I will come tomorrow, if weather permitting.
n. 许可证，特许证（尤指限期的） residence/parking permit 居住、停车许可证
specialize in v. to limit all or most of your study, business, etc. to a particular subject or activity
e.g. Finally Alice decided to specialize in contract law.
force n. 武力，暴力；力量；强大效力，重大影响；权力，效力；部队
v. 强迫，迫使 The president was forced to resign. 总统被迫辞职
forceful 强有力的，坚强的；有说服力的
forced 被迫的，不得已的 unforced 自然的，不勉强的
enforce 实施，执行；强迫，强制
additional adj. 额外的 附加的 additional resources/funds 额外资源、附加基金
add v. 增加，添加；加上 plus minus multiply divide
addition n. 加法；增加，添加 in addition to 除....以外
③ The benefits of trade can be explained using the economic principles of absolute and
comparative advantage. For example, suppose there are a lawyer and a legal assistant. If it takes
the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic
language, the lawyer has an “absolute advantage” both in preparing legal briefs and in typing
letters. If we stopped here, we might be inclined to say that the lawyer should produce both,
because the lawyer is better at both.
benefit n. something that gives you advantages or improves your life in some way
e.g. This aid program will bring lasting benefits to the region.
absolute a. unlimited; complete; true, correct and not changing in any situation; not in comparison
with other things
e.g. 1. An absolute ruler need not ask anyone for permission to do anything.
2. A child usually has absolute trust in his mother.
3. You have an absolute right to refuse medical treatment.
4. In absolute terms wages have risen, but not in comparison with the cost of living.
comparative a. measured or judged by comparing
e.g. After a lifetime of poverty, his last few years were spent in comparative comfort.
legal adj. a. connected with or in accordance with the law
e.g. Mr. Smith is my legal advisor.
be inclined to to have a tendency or wish to do something
e.g. I am inclined to start at once.
incline v. (使)倾向于，有...的趋势
brief adj. 简短的，简洁的；短暂的，草率的
n. 摘要，简报；概要，诉书
vt. 简报，摘要；作„的提要
④ Through international trade, countries exchange goods they produce most efficiently for
goods other countries produce most efficiently. The more consumers there are in the market,
the greater the ability of each country to specialize in what it does best. It is important to note
that both the lawyer and the legal assistant would benefit from specialization and trade. Likewise, international trade is a win-win situation for all countries that participate.
exchange v. to give something to someone and at the same time receive the same type of thing
from them
e.g. I shook hands and exchanged a few words with the manager.
n. an act of giving something to someone and receiving something else from them
e.g. Would you like my old TV in exchange for this camera?
likewise ad. the same; in a similar way 同样地，照样地
e.g. Nanny put up a hat and told the girls to do likewise.
participate (in) v. to take part in or become involved in an activity
e.g. Everyone in the class is expected to participate actively in these discussions.
participant n. 参加者，参与者
4）Exercises
5) Business Know-how Sales Promotion Methods
Step 4 Reading B
1) New words and phrases
A) Ask several students to read these new words and phrases
B) Ask students to read the words and phrases after their teacher
2) Skimming
A) Ask students to read the text as quickly as they can and tried to get the main idea
of this passage.
B) Ask students to read the text again , then finish Task1on P71
3) Language points
confirmation avenue contract stipulate mark shipment in accordance with
4) Exercise (Task 2)
Step 5 Homework
1) To finish the Language Lab on P76
2) To preview Listening & speaking、writing etc.
Unit 5 Trade
Teaching objectives:
1) Improve students' Listening, Speaking and Writing abilities;
2) Listening strategy and methods;
3)
Writing a memo.
4) Noun Clause
Teaching contents:
Listening & Speaking, Writing & Self-study Room
Teaching focuses:
1) Negotiating about price ;
2) Writing a memo;
3) Noun Clause
Teaching methods: Task-based Approach;
Communicative Language Teaching;
Activity Teaching Approach;
Teaching aids: blackboard, multimedia, tape
Teaching procedures:
Step 1 Greetings and revision
Step 2 Listening & Speaking
1) Listening (Task1-5)
Ask Ss to listen the materials carefully and finish the exercises, then check the answers
2) Speaking (Task6)
① Introduce some useful expressions about making an appointment to the Ss
② Work in groups of four and practice negotiation skills with the given information
and the following useful expressions .
Step 3 Writing
1) Teach Ss the writing a memo.
2) Ask Ss to finish the exercises(Task1-2)
3) Check the answers
Step 4 Mini-project
1) Divide the whole class into several groups
2) Ask Ss to complete it after class
3) Ask some groups to present their homework
Step 5 Self-study Room
1)To explain this part to students
在英语复合句中起名词作用的句子叫名词性从句。名词性从句的功能相当于名词词组，它在复合句中能担任主语，宾语，表语，同位语，介词宾语等成分。
依据其语法功能，名词性从句又可分为主语从句，宾语从句，表语从句和同位语从句。
explain them with the form below:
分类
主语从句
功能
在复合句中作主语
引导词
that ,whether,if,what,
who,which,whatever,
whoever,how,when,
.
例句
A. What he is going to do
isn’t decided.
B. Whether the test will
where,why等(that在句中. succeed or not is hard
无词义，只起连接作用) to say.
C: It’s unknown why he
declined the invitation.
will go to Shanghang
tomorrow.
where I wanted to go.
C. I wonder whether he
will come or not.
A It looks as if it is going
to rain.
宾语从句 在复合句中作宾语
that,whether,if,what, A:He has told me that he
who,which,whatever,
whoever,how,when,
不作任何成分，且常被省去。）
where,why等（that在句中 driver asked me
表语从句 在复合句中作表语
that,whether,asif,as thought,what,Who,which,
whatever,Whoever,how, B The fact is that we have
when,Where,why,becauselost the client.
等(that在句中仅起连接作C This is where our probl用，但不可省去。)
同位语从句
在复合句中作同位同位语从句的名词有
语
advice,demand,doubt,fact,
hope,idea,wish,information,
em lies.
the game is exciting.
B I have no idea that he
will come.
通常由that引导，常用语A The news that we won
message,news,order ,C The thought came to him
problem,promise,truth that Mary had probably
,word
question,suggestion,request
等等。
fallen ill.
2) Ask students to finish Task 1-2, then check the answers.
Step 6 Homework
1) To
finish exercise book of unit 5
2) To preview Unit 6