2024年4月9日发(作者：蓟慧秀)
市场营销毕业论文范文
篇一：市场营销毕业论文免费范文
毕业论文
题 目: 浅析我国冰箱行业之路
专 业:
班 级:
学 号:
姓 名:
指导老师:
二〇〇九年六月
摘 要
冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了20多年。中国
的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行
业的发展作了分析，本文共五章：第一章介绍冰箱的基础；第二章介绍了我国冰
箱业的现状及营销渠道；第三、四章重点分析了我国未来冰箱市场的主力市场---
农村市场；第五章简单分析了我国冰箱本身的发展方向。本书取材广泛，仅表达
个人观点，仅供参考。
关键词：冰箱、营销渠道、市场、农村
Abstract
The refrigerator took enters the city family early the domestic
electric appliances, the refrigerator in domestic has developed for more
than 20 China s refrigerator market passes through many year
price wars and the fast development the market has become mature. This
1 / 13
article has made the analysis to the Chinese refrigerator profession
development, the this article altogether five chapters: First chapter
introduces the refrigerator the foundation; Second chapter briefed our
country refrigerator industry present situation and the marketing channel;
Third, four chapters have analyzed our country with emphasis future the
refrigerator market main force market---Rural market; Fifth chapter has
simply analyzed our country refrigerator itself development
book selection is widespread, only expresses individual
viewpoint, only supplies the reference.
Key words: Refrigerator, marketing channel, market, countryside
目 录
摘
要...............................................................I
II
第一章 概述......................................................1
1.1、 冰箱的发明................................................1
1.2、 冰箱的原理................................................1
第二章 冰箱的营销渠道..........................................2
2.1 中国冰箱业的现状...........................................2
2.1.1 产销规模...............................................2
2.1.2 技术优势...............................................2
2.1.3、市场需求...............................................3
2.2 我国冰箱营销渠道概况.......................................3
2.2.1 我国冰箱营销渠道的演变历史.............................3
2.2.2 我国冰箱营销渠道的现状.................................6
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2024年4月9日发(作者：蓟慧秀)
市场营销毕业论文范文
篇一：市场营销毕业论文免费范文
毕业论文
题 目: 浅析我国冰箱行业之路
专 业:
班 级:
学 号:
姓 名:
指导老师:
二〇〇九年六月
摘 要
冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了20多年。中国
的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行
业的发展作了分析，本文共五章：第一章介绍冰箱的基础；第二章介绍了我国冰
箱业的现状及营销渠道；第三、四章重点分析了我国未来冰箱市场的主力市场---
农村市场；第五章简单分析了我国冰箱本身的发展方向。本书取材广泛，仅表达
个人观点，仅供参考。
关键词：冰箱、营销渠道、市场、农村
Abstract
The refrigerator took enters the city family early the domestic
electric appliances, the refrigerator in domestic has developed for more
than 20 China s refrigerator market passes through many year
price wars and the fast development the market has become mature. This
1 / 13
article has made the analysis to the Chinese refrigerator profession
development, the this article altogether five chapters: First chapter
introduces the refrigerator the foundation; Second chapter briefed our
country refrigerator industry present situation and the marketing channel;
Third, four chapters have analyzed our country with emphasis future the
refrigerator market main force market---Rural market; Fifth chapter has
simply analyzed our country refrigerator itself development
book selection is widespread, only expresses individual
viewpoint, only supplies the reference.
Key words: Refrigerator, marketing channel, market, countryside
目 录
摘
要...............................................................I
II
第一章 概述......................................................1
1.1、 冰箱的发明................................................1
1.2、 冰箱的原理................................................1
第二章 冰箱的营销渠道..........................................2
2.1 中国冰箱业的现状...........................................2
2.1.1 产销规模...............................................2
2.1.2 技术优势...............................................2
2.1.3、市场需求...............................................3
2.2 我国冰箱营销渠道概况.......................................3
2.2.1 我国冰箱营销渠道的演变历史.............................3
2.2.2 我国冰箱营销渠道的现状.................................6
2 / 13