2024年5月25日发(作者：出以晴)
2007乔布斯首款iPhone发布会演讲稿
Thank you for ’re going to make some history together
,welcome to know,it was just a year ago that I was up
here and announced that we were going to switch to Intel processors.A
huge,heart transplant to Intel I said that we would do it
over the coming 12 did it in seven months,and it was the—it’s been
the smoothest and most successful transition that we’ve ever seen in the history
of our it was because we made a beautiful,seamless version of OSX
for Intel our team created Rosetta software which lets you run
Power-PC apps on top of OSX on Intel hardware team got to
cranking out a new Mac with Intel processors every month,and we completed this
transition in seven we didn’t do this did this with the help
of a lot of new colleagues at Intel really helped you very
third-party developers rapidly moving their apps to universal versions
to run at native speeds on Intel you very most of
all,our minute you saw these lightning-fast machines,you
bought‘ we’ve had an extremely successful year,and I want to thank
our users very much.
Now,as many as you know,our retail stores have for a while been
selling over half their Macs to people who have never owned a Mac
before:,I’m pleased to report that now,in the U.S.,Macs selling
through all channels,over half of them are selling to people who have never
owned a Mac ’s not just limited to our retail stores the
Macs we’re selling in the are picking up lots and lots of new members of
the Mac family,and we couldn’t be a matter of fact,here’s one that
might be coming on Allchin at Microsoft was quoted recently as saying
if he didn’t work for Microsoft,he would buy a Mac,and he’s retiring soon,so
I’ve alerted our Seattle stores to keep an eye out for him and give him really
good know,Vista’s coming out,and you know our ads with the Mac
guy and the PC guy,we made a little ad for Vista,and I’d love to show it to you
now,if you’d like to see it.
[Apple ad]
So,2007 is going to be a great year for the this is all we’re going to
talk about the Mac ’re going to move on to some other things and
over the course of the next several months we’re going to roll out some
awesome stuff for the for today,we’re going to move on.
So,the first thing I like to do is give you an update about our music
you know,we’ve got the iPod,best music player in the ’ve
got the iPod nanos,brand new models,colors are ’
ve got the amazing new iPod iPod,in addition to being the
world’s best MP3 player,has become the world’s most popular video
player,and by a large iPod Nano is the world’s most popular MP3
player,by a wide the new shuffle is the world’s most wearable MP3
we had an incredible line-up for this holiday season,all refreshed and
new I’d like to tell you a few things about iTunes now that are
pretty one,we have crossed a major have sold
over 2 billion songs on ’s ,there was an article recently that
said iTunes sales had slowed dramatically.I don’t know what data they’re
looking at,but this is our data,and what we see is iTunes sales were really up this
took us over three years to get to a billion got our second billion
in 10 months in growing off an over 600 million song base,we doubled
it in we couldn’t be happier with the growth rate of iTunes and selling 2
billion songs.
Now,we are selling over 5 million songs a day ’t that
unbelievable?That’s 58 songs every second of every minute of every hour of
every the last time we talked to you,we said that we were the 5th largest
music reseller in the all these other guys sell music on CDs,and of course
we sell it if you add up all the music that’s sold,we were the fifth-
largest e of the growth of iTunes,I am pleased to report that we
have now passed
sell more music than Amazon,and we are now number you can
guess who our next T arget might that’s an update for music.
Now I want to talk about TV ’ve got awesome TV shows on
a matter of fact we have over 350 TV shows that you can buy episodes
from on I’m very pleased to report that we have sold now 50 million
TV shows on ’t that incredible?
Now,let me go on to we started with television shows,the
pioneering partner we had was the Walt Disney decided to throw in with
us and sell TV shows,and boy did it ,when we decided to sell
movies,they were right with us there again as our pioneering partner to sell
I am really pleased to announce that in the first four months of
selling movies,we have sold 1.3 million movies on iTunes,which I think has
exceeded all of our today,we have a new partner joining the
Walt Disney sell movies on iTunes,and that is ’re thrilled
because they have some awesome me just show you a few of the
titles here that are going up as we six Star Trek we are going
to be moving up from the hundred movies we’ve offered so far to over 250
movies now offered on are getting up as fast as we can over the
next week or we hope to be adding even more movies as other studios
throw in with us as 2006 rolls that’s an update on iTunes.
Now,as I said,we had a very strong lineup of music players for this holiday
always have stiff ’s just part of this we
had a new competitor this past holiday season,which was,of course,Microsoft’s
how’d they do?Well,we don’t have data for December yet,because
it’s not out till next week or the week after,I we have data for
November,which was their launch month,should have been real they
garnered 2 percent market percent market had 62 percent
market share,and the rest had ,we don’t have data for
know we went up quite a bit in December in terms of market we’ll
find out how they 2 percent in their launch ,no matter how you
try to spin this,what can you say?So that’s an update on how we’re doing in
the new music business,and we’ve got a few new ads for know,we
work with some of the greatest folks to create they created this
wonderful ad that I’d love to show you right now,so let me go ahead and roll it.
[Ad plays]
Now,just to let you in on our process a little bit,these guys are incredibly
creative,they couldn’t stop,and they took the same song,which is an up-and-
coming British pop group,and they took the same dancers,and they did some
different animation,and they came up with what you’re about to see.
继续阅读
2024年5月25日发(作者：出以晴)
2007乔布斯首款iPhone发布会演讲稿
Thank you for ’re going to make some history together
,welcome to know,it was just a year ago that I was up
here and announced that we were going to switch to Intel processors.A
huge,heart transplant to Intel I said that we would do it
over the coming 12 did it in seven months,and it was the—it’s been
the smoothest and most successful transition that we’ve ever seen in the history
of our it was because we made a beautiful,seamless version of OSX
for Intel our team created Rosetta software which lets you run
Power-PC apps on top of OSX on Intel hardware team got to
cranking out a new Mac with Intel processors every month,and we completed this
transition in seven we didn’t do this did this with the help
of a lot of new colleagues at Intel really helped you very
third-party developers rapidly moving their apps to universal versions
to run at native speeds on Intel you very most of
all,our minute you saw these lightning-fast machines,you
bought‘ we’ve had an extremely successful year,and I want to thank
our users very much.
Now,as many as you know,our retail stores have for a while been
selling over half their Macs to people who have never owned a Mac
before:,I’m pleased to report that now,in the U.S.,Macs selling
through all channels,over half of them are selling to people who have never
owned a Mac ’s not just limited to our retail stores the
Macs we’re selling in the are picking up lots and lots of new members of
the Mac family,and we couldn’t be a matter of fact,here’s one that
might be coming on Allchin at Microsoft was quoted recently as saying
if he didn’t work for Microsoft,he would buy a Mac,and he’s retiring soon,so
I’ve alerted our Seattle stores to keep an eye out for him and give him really
good know,Vista’s coming out,and you know our ads with the Mac
guy and the PC guy,we made a little ad for Vista,and I’d love to show it to you
now,if you’d like to see it.
[Apple ad]
So,2007 is going to be a great year for the this is all we’re going to
talk about the Mac ’re going to move on to some other things and
over the course of the next several months we’re going to roll out some
awesome stuff for the for today,we’re going to move on.
So,the first thing I like to do is give you an update about our music
you know,we’ve got the iPod,best music player in the ’ve
got the iPod nanos,brand new models,colors are ’
ve got the amazing new iPod iPod,in addition to being the
world’s best MP3 player,has become the world’s most popular video
player,and by a large iPod Nano is the world’s most popular MP3
player,by a wide the new shuffle is the world’s most wearable MP3
we had an incredible line-up for this holiday season,all refreshed and
new I’d like to tell you a few things about iTunes now that are
pretty one,we have crossed a major have sold
over 2 billion songs on ’s ,there was an article recently that
said iTunes sales had slowed dramatically.I don’t know what data they’re
looking at,but this is our data,and what we see is iTunes sales were really up this
took us over three years to get to a billion got our second billion
in 10 months in growing off an over 600 million song base,we doubled
it in we couldn’t be happier with the growth rate of iTunes and selling 2
billion songs.
Now,we are selling over 5 million songs a day ’t that
unbelievable?That’s 58 songs every second of every minute of every hour of
every the last time we talked to you,we said that we were the 5th largest
music reseller in the all these other guys sell music on CDs,and of course
we sell it if you add up all the music that’s sold,we were the fifth-
largest e of the growth of iTunes,I am pleased to report that we
have now passed
sell more music than Amazon,and we are now number you can
guess who our next T arget might that’s an update for music.
Now I want to talk about TV ’ve got awesome TV shows on
a matter of fact we have over 350 TV shows that you can buy episodes
from on I’m very pleased to report that we have sold now 50 million
TV shows on ’t that incredible?
Now,let me go on to we started with television shows,the
pioneering partner we had was the Walt Disney decided to throw in with
us and sell TV shows,and boy did it ,when we decided to sell
movies,they were right with us there again as our pioneering partner to sell
I am really pleased to announce that in the first four months of
selling movies,we have sold 1.3 million movies on iTunes,which I think has
exceeded all of our today,we have a new partner joining the
Walt Disney sell movies on iTunes,and that is ’re thrilled
because they have some awesome me just show you a few of the
titles here that are going up as we six Star Trek we are going
to be moving up from the hundred movies we’ve offered so far to over 250
movies now offered on are getting up as fast as we can over the
next week or we hope to be adding even more movies as other studios
throw in with us as 2006 rolls that’s an update on iTunes.
Now,as I said,we had a very strong lineup of music players for this holiday
always have stiff ’s just part of this we
had a new competitor this past holiday season,which was,of course,Microsoft’s
how’d they do?Well,we don’t have data for December yet,because
it’s not out till next week or the week after,I we have data for
November,which was their launch month,should have been real they
garnered 2 percent market percent market had 62 percent
market share,and the rest had ,we don’t have data for
know we went up quite a bit in December in terms of market we’ll
find out how they 2 percent in their launch ,no matter how you
try to spin this,what can you say?So that’s an update on how we’re doing in
the new music business,and we’ve got a few new ads for know,we
work with some of the greatest folks to create they created this
wonderful ad that I’d love to show you right now,so let me go ahead and roll it.
[Ad plays]
Now,just to let you in on our process a little bit,these guys are incredibly
creative,they couldn’t stop,and they took the same song,which is an up-and-
coming British pop group,and they took the same dancers,and they did some
different animation,and they came up with what you’re about to see.
继续阅读