2024年3月27日发(作者：尉迟芮澜)
第七届“MPC”营销策划大赛
—珞瑜伽特
策划团队： 飞舞的青春
负责人：xxx xxxxxxxxxxx
电子邮箱：xxxxxxxxx@
目录
一、公司简介·················································3
瑜伽简介·················································3
二、市场分析·················································3
1、微观市场 ···············································3
企业内部环境············································3
消费者行为··············································4
竞争对手················································4
2、宏观市场（PES ）·········································4
P：人口要素·············································4
E：经济要素·············································5
S：社会文化·············································6
三、SWOT分析·················································6
Strength··················································6
Weakness··················································6
Opportunity···············································6
Threat····················································7
四、市场营销战略[STP分析]····································7
市场细分··················································7
目标市场··················································7
产品定位··················································8
五、营销策略[4P营销]··········································8
产品服务··················································8
价格营销··················································9
分销渠道··················································9
促销模式··················································10
六、营销目标与计划············································10
七、风险控制··················································11
2024年3月27日发(作者：尉迟芮澜)
第七届“MPC”营销策划大赛
—珞瑜伽特
策划团队： 飞舞的青春
负责人：xxx xxxxxxxxxxx
电子邮箱：xxxxxxxxx@
目录
一、公司简介·················································3
瑜伽简介·················································3
二、市场分析·················································3
1、微观市场 ···············································3
企业内部环境············································3
消费者行为··············································4
竞争对手················································4
2、宏观市场（PES ）·········································4
P：人口要素·············································4
E：经济要素·············································5
S：社会文化·············································6
三、SWOT分析·················································6
Strength··················································6
Weakness··················································6
Opportunity···············································6
Threat····················································7
四、市场营销战略[STP分析]····································7
市场细分··················································7
目标市场··················································7
产品定位··················································8
五、营销策略[4P营销]··········································8
产品服务··················································8
价格营销··················································9
分销渠道··················································9
促销模式··················································10
六、营销目标与计划············································10
七、风险控制··················································11